---
title: "Skin So Soft Bug Repellent Wipes — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/skin-so-soft-bug-repellent-wipes"
last_updated: "2026-08-11T08:46:06.162Z"
locale: en
meta:
description: "Niche score 49/100 · $41K/yr market · 35K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $41K/yr market · 35K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skin So Soft Bug Repellent Wipes — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **skin so soft bug repellent wipes**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 99Conversion 77Competition 13Returns 96Price range 69Avg price 77Brand share 10Review moat 24Quality gap 33
**Growth**
**Incredible****+276.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.97**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$34.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,651.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$41K**
$41K/yr · 35K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, skin so soft bug repellent wipes is a $41K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin so soft bug repellent wipes market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**2%**
- AVON56% - Sawyer17% - Smidge17% - South to East4% - SC Johnson3% - Medella Naturals2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +276.2% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 76.1×
[**Open Trend **](https://flapen.com/research/us/health-household/skin-so-soft-bug-repellent-wipes/trend)
## **Top skin so soft bug repellent wipes search terms**
- **smidge midge repellent**16K/yr+307.6%2.8% conv. - **skin so soft wipes**6K/yr+256.7%11.1% conv. - **smidge insect repellent**7K/yr+178.5%2.3% conv. - **avon skin so soft bug repellent wipes**3K/yr+205.8%11.7% conv. - **skin so soft bug repellent wipes**3K/yr+294.5%11.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/skin-so-soft-bug-repellent-wipes/search-terms)
## **Top skin so soft bug repellent wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**4.7★556 rev](https://www.amazon.com/dp/B072JFJYMR) [2**Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size**Smidge**$15.57**4.6★2,863 rev](https://www.amazon.com/dp/B01EJF6LAE) [3**Avon Skin So Soft Bug Guard Plus Picaridin Towelettes (8 Count) DEET-Free Bug & Insect Repellent for Travel Protects Against Deer Ticks Gnats No-Seeums Sand Flies & Biting Midges**AVON**$18.59**4.6★1,791 rev](https://www.amazon.com/dp/B001CXF4WI) [4**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★16,269 rev](https://www.amazon.com/dp/B07BSM6WTY) [5**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey**South to East**$10.21**2,185 rev1y ago](https://www.amazon.com/dp/B0DS296D2V) [**2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket**G GIEPHT**$13.90**1,081 rev3y ago](https://www.amazon.com/dp/B0BTRWX218) [**Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums**Medella Naturals**$21.75**549 rev7y ago](https://www.amazon.com/dp/B07VPRM2CW) [**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**556 rev9y ago](https://www.amazon.com/dp/B072JFJYMR) [**Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size**Smidge**$15.57**2,863 rev9y ago](https://www.amazon.com/dp/B01EJF6LAE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket**G GIEPHT**$13.90**4.6★**▲ 97%**](https://www.amazon.com/dp/B0BTRWX218) [**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★**▲ 57%**](https://www.amazon.com/dp/B07BSM6WTY) [**South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey**South to East**$10.21**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DS296D2V) [**Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums**Medella Naturals**$21.75**4.3★**▲ 30%**](https://www.amazon.com/dp/B07VPRM2CW) [**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray**AVON**$19.21**4.5★**— 8%**](https://www.amazon.com/dp/B00KJS6BQA)
**~~View all trending →~~**
## **What buyers say about skin so soft bug repellent wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**33%
*“Good insect repellent”*
**Quality-Overall**11%
*“Excellent product”*
**Ease Of Use**9%
*“Easy to store”*
**Smell**8%
*“its comfortable on the skin without a strong odor”*
**Portability**4%
*“Was super convenient for travel”*
**Advertised Vs Actual Product**3%
*“Works as Advertised”*
**Size-Overall**3%
*“Generous adjustable sizing”*
**Spray/Flow**3%
*“Works just as good as the spray”*
**Value For Money**2%
*“great value for money”*
**Weight Light**2%
*“The cream is not heavy at all”*
### **What buyers complain about **
**Pest/Insect Control**36%
*“This did not prevent mosquito bites at all”*
**Leak-Proof**9%
*“arrived leaking”*
**Functionality-Overall**8%
*“Did not work”*
**Value For Money**7%
*“Kind of expensive”*
**Size-Overall**6%
*“Small bottle”*
**Ease Of Use**3%
*“difficult to use”*
**Color**2%
*“The black is a bit hard to see threw though”*
**Spray/Flow**2%
*“Needs a Better bottle and spray design”*
**Portability**2%
*“Don't travel without this product”*
**Advertised Vs Actual Product**2%
*“FALSELY advertised”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**17%
**Value For Money**13%
**Leak-Proof**11%
**Pest/Insect Control**9%
**Functionality-Overall**9%
**Color**2%
**Quality-Overall**2%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is skin so soft bug repellent wipes profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 11 tracked products. 90-day search growth is +276.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the skin so soft bug repellent wipes niche?**
- 7 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in skin so soft bug repellent wipes?**
- Top complaints mined from reviews: Pest/Insect Control, Leak-Proof, Functionality-Overall. The return rate is 0.8%.
- **When does demand for skin so soft bug repellent wipes peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 76.1× the quietest.
- **What does it cost to enter the skin so soft bug repellent wipes niche?**
- Listings span $6.40–$34.56; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 6,652 reviews — the moat a new listing must climb.
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