---
title: "Single Toothbrush — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/single-toothbrush"
last_updated: "2026-08-11T10:18:34.053Z"
locale: en
meta:
description: "Niche score 45/100 · $41K/yr market · 46K searches/yr · $6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $41K/yr market · 46K searches/yr · $6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Toothbrush — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **single toothbrush**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 40Conversion 96Competition 58Returns 99Price range 55Avg price 18Brand share 20Review moat 22Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.98–$30.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,766.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.33**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$41K**
$41K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, single toothbrush is a $41K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single toothbrush market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **24%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**147**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**6%**
- Colgate43% - GuruNanda28% - RM Oral13% - Oral-B5% - Reach3% - Curaprox2% - Open — no brand owns it (5 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +11.9% search growth over the last 90 days.
1K800Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/single-toothbrush/trend)
## **Top single toothbrush search terms**
- **single toothbrush**21K/yr+7.9%9.7% conv. - **toothbrush single**12K/yr+16.2%13.3% conv. - **toothbrush single pack**6K/yr+39.0%14.0% conv. - **one toothbrush**4K/yr-0.9%9.9% conv. - **1 toothbrush**3K/yr+4.8%12.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/single-toothbrush/search-terms)
## **Top single toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count**GuruNanda**$2.02**4.6★597 rev](https://www.amazon.com/dp/B0CTNMDHRZ) [2**Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth**Colgate**$5.51**4.6★657 rev](https://www.amazon.com/dp/B00NKSLL5W) [3**Colgate Toothbrushes Premier Extra Clean ( 12 Toothbrushes)**Colgate**$8.63**4.6★756 rev](https://www.amazon.com/dp/B00IHYH9TG) [4**RM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count**RM Oral**$3.83**4.8★94 rev](https://www.amazon.com/dp/B0FH7NFP9D) [5**Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 3 Count (Pack of 1)**Colgate**$3.40**4.6★68,572 rev](https://www.amazon.com/dp/B006ZBT0OA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count**RM Oral**$3.83**94 rev1y ago](https://www.amazon.com/dp/B0FH7NFP9D) [**RM Oral Whitening Plaque Defense Medium Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count**RM Oral**$3.50**108 rev1y ago](https://www.amazon.com/dp/B0FH7PF2FB) [**GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct**GuruNanda**$2.54**10,853 rev2y ago](https://www.amazon.com/dp/B0CT8C87BM) [**GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count**GuruNanda**$2.02**597 rev2y ago](https://www.amazon.com/dp/B0CTNMDHRZ) [**GuruNanda Butter on Gums Charcoal Toothbrush - 8 000+ Softex Bristles for Sensitive Teeth & Gums - BPA & Latex Free Teeth Whitening Toothbrush with Ergonomic Rubber Handle for Kids & Adults - 1 Count**GuruNanda**$2.37**2,836 rev3y ago](https://www.amazon.com/dp/B0C9KB7PXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REACH Advanced Design Toothbrush with Toothbrush Cap Angled Neck Medium Bi-Level Bristles Contoured Handle Tongue Scraper**Reach**$5.63**4.6★**▲ 229%**](https://www.amazon.com/dp/B00GB85J9W) [**GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free (1 Count)**GuruNanda**$2.31**4.7★**▲ 112%**](https://www.amazon.com/dp/B0C8BPB6MG) [**Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth**Colgate**$5.51**4.6★**▲ 81%**](https://www.amazon.com/dp/B00NKSLL5W) [**Colgate 360 Whitening Toothbrush with Soft Bristles 1 Pack Adult Manual Toothbrush with Whitening Polishing Cups Easy to Open Recyclable Packaging**Colgate**$3.73**4.7★**▲ 80%**](https://www.amazon.com/dp/B076BW3ZBZ) [**GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count**GuruNanda**$2.02**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CTNMDHRZ)
**~~View all trending →~~**
## **What buyers say about single toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Extremely soft”*
**Value For Money**15%
*“Great Value”*
**Quality-Overall**12%
*“I ordered these toothbrushes good in quality”*
**Brush Quality**6%
*“Good quality tooth brushes”*
**Tooth Sensitivity**6%
*“this will not hurt your teeth”*
**Tooth Brightening**5%
*“The tooth brushes really do whiten your teeth”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**4%
*“Ease to use”*
**Ease Of Cleaning**4%
*“It cleans well”*
**Cleansing**4%
*“cleans teeth very well”*
### **What buyers complain about **
**Hard Feel**31%
*“Not soft at all”*
**Size-Overall**10%
*“The head size is a bit shorter than usual”*
**Value For Money**6%
*“Total waste of money”*
**Quality-Overall**6%
*“quality is different”*
**Ease Of Cleaning**6%
*“It's also a bit hard to clean”*
**Color**5%
*“received the wrong color”*
**Durability**4%
*“Broken after 2 months”*
**Stiffness**3%
*“The bristles are so stiff”*
**Strength**2%
*“Bristles were very brittle”*
**Ease Of Use**2%
*“it was no use”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**17%
**Color**7%
**Compatibility-Overall**6%
**Hard Feel**6%
**Functionality-Overall**5%
**Value For Money**4%
**Quality-Overall**4%
**Soft Feel**3%
**Charging**3%
## **Common questions**
- **Is single toothbrush profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 29 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the single toothbrush niche?**
- 11 brands and 147 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in single toothbrush?**
- Top complaints mined from reviews: Hard Feel, Size-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the single toothbrush niche?**
- Listings span $1.98–$30.83; the average listing price is $6.33 (sweet spot $15–$100). The average incumbent carries 9,766 reviews — the moat a new listing must climb.
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