---
title: "Search terms — silver fern brand - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/silver-fern-brand/search-terms"
last_updated: "2026-08-11T12:34:40.110Z"
locale: en
meta:
  description: "Niche score 57/100 · $514K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $514K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — silver fern brand - Flapen"
---

# **silver fern brand**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 29Conversion 73Competition 32Returns 100Price range 95Avg price 95Brand share 36Review moat 32Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$38.50**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.65–$85.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$514K**

$514K/yr · 198K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,296.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

## Search terms