---
title: "Trend — silk detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/silk-detergent/trend"
last_updated: "2026-08-11T07:44:49.812Z"
locale: en
meta:
  description: "Niche score 48/100 · $278K/yr market · 147K searches/yr · $20.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $278K/yr market · 147K searches/yr · $20.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — silk detergent - Flapen"
---

# **silk detergent**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 32Conversion 84Competition 17Returns 98Price range 69Avg price 89Brand share 7Review moat 44Quality gap 45

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.56**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.03–$37.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$278K**

$278K/yr · 147K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,126.45**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend