---
title: "Silicone Sponge — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/silicone-sponge"
last_updated: "2026-08-11T05:51:54.063Z"
locale: en
meta:
description: "Niche score 55/100 · $213K/yr market · 317K searches/yr · $10.64 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $213K/yr market · 317K searches/yr · $10.64 avg price. Soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Sponge — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone sponge**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list.
Market size 41Growth 12Conversion 69Competition 65Returns 82Price range 25Avg price 39Brand share 82Review moat 42Quality gap 90
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,281.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$213K**
$213K/yr · 317K searches
**Avg price**
**Okay****$10.64**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.95–$18.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, silicone sponge is a $213K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone sponge market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$213K–$266K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#338**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**53%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 94%
**Open market**
**41%**
- OstWony23% - Peachy Clean9% - BEAUTAIL8% - Rxuiael7% - Asiopphire7% - Qaeoity6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/silicone-sponge/trend)
## **Top silicone sponge search terms**
- **silicone dish scrubber**84K/yr-26.8%5.4% conv. - **silicone sponge**63K/yr-25.2%5.1% conv. - **silicone dish brush**25K/yr-6.7%2.4% conv. - **silicone sponges for dishes**47K/yr-39.6%7.5% conv. - **silicone dish sponge**30K/yr-31.4%4.7% conv. - **silicone scrubber for dishes**22K/yr-25.9%5.5% conv. - **silicone sponges**18K/yr-18.8%4.6% conv. - **rubber sponge**6K/yr-0.1%3.8% conv. - **silicone dish scrubber with handle**5K/yr-17.8%2.8% conv. - **silicone kitchen sponge**7K/yr-22.4%6.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/silicone-sponge/search-terms)
## **Top silicone sponge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$43K30%$64K40%$85K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3PCS Silicone Dish Sponges Multi-Purpose Kitchen Gadget Brush**OstWony**$4.95**3.8★4,630 rev](https://www.amazon.com/dp/B08NGBDR87) [2**Silicone Sponge Dish Washing Kitchen Scrubber 6 Pack Reusable Dish Washing Cleaning Sponges Double-Sided Multipurpose Non Stick Silicone Dish Sponges for Dishes Fruit Vegetable Multicolor**Qaeoity**$8.36**3.7★799 rev](https://www.amazon.com/dp/B09JVD4R62) [3**Dish Scrubber Silicone Soft Bristles Scrub Brush with Scraper Tip Comfortable Grip Brushes for Kitchen Sink Pans Pots Skillet Vegetable Fruit Potato Cleaning (White/Grey)**AMORBASE**$7.91**4.0★163 rev](https://www.amazon.com/dp/B0BG27BDZ7) [4**Silicone Sponge BEAUTAIL Non-Scratch Scrub Sponges for Washing Dishes Kitchen Fruit Vegetable Cleaning Brush Long Lasting and Reusable Dishwashing Scrubber Suction Up Hang Designed 1 Pack Gray**BEAUTAIL**$5.92**4.1★813 rev](https://www.amazon.com/dp/B09VBRYM63) [5**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**3.8★28 rev](https://www.amazon.com/dp/B0G847C6T6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)**Rxuiael**$7.17**28 rev6mo ago](https://www.amazon.com/dp/B0G847LST7) [**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**28 rev7mo ago](https://www.amazon.com/dp/B0G847C6T6) [**BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)**BESSONLE**$13.24**70 rev8mo ago](https://www.amazon.com/dp/B0FQJ5F8PW) [![Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning [Fall]](https://m.media-amazon.com/images/I/51mQlEuk5FL.jpg)**Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning \[Fall\]**Asiopphire**$18.38**24 rev1y ago](https://www.amazon.com/dp/B0DQVP7NSB) [![Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]](https://m.media-amazon.com/images/I/51edAHcJHsL.jpg)**Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber \[5 Pack Ovals Spring\]**Asiopphire**$17.84**13 rev1y ago](https://www.amazon.com/dp/B0DQVJDFPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]](https://m.media-amazon.com/images/I/51edAHcJHsL.jpg)**Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber \[5 Pack Ovals Spring\]**Asiopphire**$17.84**4.0★**▲ 418%**](https://www.amazon.com/dp/B0DQVJDFPH) [**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)**Rxuiael**$7.17**3.8★**▲ 328%**](https://www.amazon.com/dp/B0G847LST7) [**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**3.8★**▲ 310%**](https://www.amazon.com/dp/B0G847C6T6) [**Peachy Clean Silicone Dish Sponge Scrubbers Unscented Freshness Non-Scratch Odor-Resistant Durable Dish Sponges for Kitchen 3pk**Peachy Clean**$16.53**4.4★**▲ 308%**](https://www.amazon.com/dp/B07RRZ9WGT) [**BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)**BESSONLE**$13.24**4.0★**▲ 88%**](https://www.amazon.com/dp/B0FQJ5F8PW)
**~~View all trending →~~**
## **What buyers say about silicone sponge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**27%
*“They scrub very nice”*
**Quality-Overall**8%
*“Excellent product for pots, dishes, cups, and even your face”*
**Durability**8%
*“Very durable”*
**Smell**5%
*“No weird odor”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**3%
*“Its also a nice size”*
**Washability**3%
*“Theyre reusable, easy to clean, and have held up well so far”*
**Color**3%
*“Nice and bright colors”*
**Strength**2%
*“Great and sturdy”*
### **What buyers complain about **
**Ease Of Cleaning**19%
*“They are NOT good for cleaning”*
**Size-Overall**16%
*“Smaller than a regular dish sponge”*
**Smell**7%
*“No smell”*
**Durability**4%
*“breaks apart after some useage”*
**Functionality-Overall**4%
*“doesn't squeeze adequately”*
**Grip**4%
*“The flop so easily I cannot hold my grip”*
**Hard Feel**3%
*“They are too soft and flimsy”*
**Strength**3%
*“Flimsy”*
**Ease Of Use**3%
*“theyre very hard to handle”*
**Material Quality**3%
*“The material feels noticeably different”*
### **Top return reasons **
**Size-Overall**35%
**Cleaning Modes**11%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Ease Of Cleaning**7%
**Material Quality**4%
**Wet Cleaning**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Strength**2%
## **Common questions**
- **Is silicone sponge profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the silicone sponge niche?**
- 17 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in silicone sponge?**
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Smell. The return rate is 1.7%.
- **When does demand for silicone sponge peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the silicone sponge niche?**
- Listings span $4.95–$18.38; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 2,281 reviews — the moat a new listing must climb.
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