---
title: "Trend — silicone anal lube - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/silicone-anal-lube/trend"
last_updated: "2026-08-11T08:04:37.176Z"
locale: en
meta:
  description: "Niche score 56/100 · $53K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $53K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — silicone anal lube - Flapen"
---

# **silicone anal lube**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 34Conversion 83Competition 67Returns 100Price range 74Avg price 79Brand share 47Review moat 21Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.41**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.84–$38.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,282.06**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$53K**

$53K/yr · 36K searches

## Trend