---
title: "Search terms — sigma - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sigma/search-terms"
last_updated: "2026-08-11T11:17:29.056Z"
locale: en
meta:
  description: "Niche score 41/100 · $3.6M/yr market · 326K searches/yr · $507.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $3.6M/yr market · 326K searches/yr · $507.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sigma - Flapen"
---

# **sigma**

**Skip it**

Pricing outside the sweet spot ($507.72 avg) — this niche doesn't clear our bar today.

Market size 96Growth 25Conversion 27Competition 38Returns 72Price range 5Avg price 0Brand share 7Review moat 62Quality gap 33

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 326K searches

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,000.86**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$14.81–$1565.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$507.72**

avg listing price — sweet spot $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms