---
title: "Shungite — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shungite"
last_updated: "2026-08-11T04:49:16.617Z"
locale: en
meta:
description: "Niche score 55/100 · $118K/yr market · 237K searches/yr · $16.99 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $118K/yr market · 237K searches/yr · $16.99 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shungite — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **shungite**
**Worth a look**
Shows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list.
Market size 28Growth 19Conversion 37Competition 77Returns 79Price range 71Avg price 80Brand share 65Review moat 88Quality gap 63
**Review moat**
**Great****232.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.99**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$4.74–$40.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$118K**
$118K/yr · 237K searches
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shungite is a $118K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shungite market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$136K–$170K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#8,150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**27%**
- Shungite World22% - wellness hut14% - Karelian Heritage11% - Amazing Gemstone9% - LWQCHW9% - SHUNGITE TOLVU7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/shungite/trend)
## **Top shungite search terms**
- **shungite**100K/yr-11.7%2.0% conv. - **shungite emf protection**57K/yr-18.8%3.1% conv. - **shungite necklace**30K/yr-1.1%1.2% conv. - **shungite stones**25K/yr-8.7%3.3% conv. - **shungite pendant**8K/yr-4.5%0.9% conv. - **shungite jewelry**6K/yr+35.7%0.7% conv. - **shungite stone**6K/yr-16.3%1.9% conv. - **shungite crystal**5K/yr-43.9%3.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/shungite/search-terms)
## **Top shungite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shungite Stones - by wellness hut - Authentic Tier III Karelian Rocks for Drinking Water Infusion - Natural Minerals with High Fullerenes Content - 1-Pound Bag**wellness hut**$24.01**4.4★1,242 rev](https://www.amazon.com/dp/B07HKHTFPV) [2**Shungite World Authentic Shungite Pyramid Unpolished 30 mm / 1.18 Chakra Energy Natural Healing Crystal Real Black Pyramid Home Office Protection Desk Decor Meditation Reiki Grounding Stone**Shungite World**$10.01**4.6★662 rev](https://www.amazon.com/dp/B0B3421Y78) [3**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)**LWQCHW**$13.95**4.3★35 rev](https://www.amazon.com/dp/B0DK5LQTG2) [4**Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)**Hicarer**$15.01**4.2★620 rev](https://www.amazon.com/dp/B0BTKJQJ1J) [5**Amazing Gemstone Raw Shungite Stones Crystal Rock Real Shungite Stones for Water Purification - 30-70mm Piedra Shungite Original (5 Pieces)**Amazing Gemstone**$11.89**4.3★807 rev](https://www.amazon.com/dp/B0BPYCDRXJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)**Karelian Heritage**$17.25**38 rev6mo ago](https://www.amazon.com/dp/B0G43ZJQ48) [![EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)](https://m.media-amazon.com/images/I/51P2i9PrCLL.jpg)**EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker \[Reusable\] \[Slim Design\] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)**YUEKAI**$16.93**26 rev1y ago](https://www.amazon.com/dp/B0F5WMJB24) [**Shungite World Authentic Shungite Stone Sphere Polished 40 mm / 1.57 with Stand Natural Real Feng Shui Meditation Healing Crystal Decorative Ball Home Protection Grounding Black Orb Dcor**Shungite World**$19.91**113 rev1y ago](https://www.amazon.com/dp/B0DPKCP9X4) [**1.1lb Bulk Raw Shungite Rough Crystal- Natural Shungite Stone Raw Stones Crystal for Tumbling Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki Crystal Healing**Orientrea**$14.87**29 rev1y ago](https://www.amazon.com/dp/B0DNSQCJSP) [**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)**LWQCHW**$13.95**35 rev1y ago](https://www.amazon.com/dp/B0DK5LQTG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry**A&M GEMS & JEWELS**$28.34**5.0★**▲ 239%**](https://www.amazon.com/dp/B0B342BX2B) [**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)**Karelian Heritage**$17.25**4.2★**▲ 235%**](https://www.amazon.com/dp/B0G43ZJQ48) [**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)**LWQCHW**$13.95**4.3★**▲ 201%**](https://www.amazon.com/dp/B0DK5LQTG2) [**Tumbled & Polished Shungite Stones 1/4 pound (114 grams) - EMF Reiki and Massage Stone**wellness hut**$21.01**4.4★**▲ 162%**](https://www.amazon.com/dp/B07YF9N7TK) [**Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)**Hicarer**$15.01**4.2★**▲ 162%**](https://www.amazon.com/dp/B0BTKJQJ1J)
**~~View all trending →~~**
## **What buyers say about shungite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Absolutely beautiful in person”*
**Size-Overall**14%
*“Good fit”*
**Value For Money**10%
*“excellent value for the money”*
**Advertised Vs Actual Product**8%
*“As described”*
**Gifting Purpose**6%
*“It came with a free gift”*
**Design-Overall**4%
*“Beautiful design comes with a necklace”*
**Ease Of Use**3%
*“Ease of wear”*
**Strength**3%
*“Powerful piece of Orgonite”*
**Precious Gemstone**3%
*“The stone itself was cool”*
**Thickness**2%
*“And I love the size and thickness”*
### **What buyers complain about **
**Size-Overall**31%
*“Tight”*
**Durability**14%
*“Broke”*
**Strength**8%
*“It breaks”*
**Quality-Overall**6%
*“Cheap”*
**Material Quality**5%
*“structure of the material—may not have the longest lifespan”*
**Ease Of Use**4%
*“Afraid to use it really”*
**Ease Of Cleaning**4%
*“Wei dirty even after cleaning them even boiled them”*
**Residue**4%
*“Leaves black residue on hands”*
**Stitch/Finish/Polish**4%
*“is looks like a cheap piece of sewing thread”*
**Weight Heavy**2%
*“I feel like it's no more than a glorified decoration or paper weight”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**18%
**Functionality-Overall**6%
**Defective Material/Parts**6%
**Wrist Fit**5%
**Adhesion/Stickiness**4%
**Quality-Overall**3%
**Material Quality**3%
**Color**2%
**Strength**2%
## **Common questions**
- **Is shungite profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the shungite niche?**
- 20 brands and 25 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in shungite?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.8%.
- **When does demand for shungite peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shungite niche?**
- Listings span $4.74–$40.20; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
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