---
title: "Trend — shower steamers for colds and flu - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shower-steamers-for-colds-and-flu/trend"
last_updated: "2026-08-11T06:04:44.046Z"
locale: en
meta:
  description: "Niche score 51/100 · $3.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $3.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shower steamers for colds and flu - Flapen"
---

# **shower steamers for colds and flu**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 5Conversion 99Competition 35Returns 100Price range 69Avg price 75Brand share 0Review moat 24Quality gap 22

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 1.1M searches

**Avg price**

**Great****$15.16**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.42–$29.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,854.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-39.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend