---
title: "Trend — short straws - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/short-straws/trend"
last_updated: "2026-08-11T07:58:29.799Z"
locale: en
meta:
  description: "Niche score 56/100 · $75K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $75K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — short straws - Flapen"
---

# **short straws**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 58Conversion 79Competition 78Returns 97Price range 25Avg price 29Brand share 78Review moat 59Quality gap 20

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,141.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+33.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.54**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$1.88–$19.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$75K**

$75K/yr · 99K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend