---
title: "Shop Towels Box — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shop-towels-box"
last_updated: "2026-08-11T07:56:10.309Z"
locale: en
meta:
description: "Niche score 41/100 · $41K/yr market · 9K searches/yr · $40.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $41K/yr market · 9K searches/yr · $40.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shop Towels Box — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **shop towels box**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 35Conversion 94Competition 17Returns 100Price range 77Avg price 95Brand share 0Review moat 30Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.28**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$2.91–$112.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,506.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$41K**
$41K/yr · 9K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shop towels box is a $41K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shop towels box market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#2,046**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**181**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Scott50% - All States Ag Parts Parts A.S.A.P.33% - TaskBrand10% - UNIMADE4% - Scott Rags In A Box3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +7.6% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/shop-towels-box/trend)
## **Top shop towels box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scott Blue Shop Towels in a Box - 200 Sheets**All States Ag Parts Parts A.S.A.P.**$17.92**4.8★2,370 rev](https://www.amazon.com/dp/B073WQYZ1L) [2**Scott Shop Original Blue Towels (75190) 9x12 Cloth-like Paper Towel (8 Boxes of 200 Sheets 1 600 Sheet Total)**Scott**$112.72**4.8★738 rev](https://www.amazon.com/dp/B008CGX4AW) [3**Scott Shop Rags In A Box (350ct.)**Scott**$27.05**4.7★396 rev](https://www.amazon.com/dp/B00NB71850) [4**TaskBrand N-V040CGB Blue V40 Value Series Center Pull Wiper Sheets All-Purpose Disposable Cleaning Towels 10 x 11.5 Inches Roll of 200**TaskBrand**$18.89**4.7★908 rev](https://www.amazon.com/dp/B01EX6IFY4) [5**Scott Kimberly-Clark Professional Logistics Supply 75130KC Scott Shop Towels Blue 11 plug X 10 4 plug (27 9cm X 26 4cm) 1 Roll 55 Per Pack**Scott**$2.91**4.8★13,772 rev](https://www.amazon.com/dp/B000GL979I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNIMADE Shop Towels 100 Sheets Microfiber Cleaning Cloth Commercial Grade Washcloths Lint-Free Bulk Shops Rags for Cars Mechanic Restaurant Garage Housekeeping 11x 9 Blue**UNIMADE**$20.80**543 rev1y ago](https://www.amazon.com/dp/B0DL5ZX34T) [**Scott Shop Original Blue Towels (55990) Large 9.4x11 Cloth-like Paper Towel 4 packs of 6 (60 Sheets/Roll 24 Big Rolls/Case 1 440 Sheet Total)**Scott**$70.19**583 rev2y ago](https://www.amazon.com/dp/B0CRCNDF1G) [**Scott Kimberly-Clark 75190 Shop Towels 10 x 12 Blue (1 Box of 200) (1 Box of 200 Towels (4 Boxes) Blue (4 Boxes))**Scott**$71.51**8,390 rev6y ago](https://www.amazon.com/dp/B084NZ3BT2) [**Scott Kimberly-Clark 75190 Shop Towels 10 x 12 Blue (1 Box of 200) (1 Box of 200 Towels (2 Boxes) Blue (2 Boxes))**Scott**$42.00**114 rev7y ago](https://www.amazon.com/dp/B084P6BSQW) [**Top Pack Supply Scott Shop Towels Pop-Up Box 10 x 12 Blue 200/Box (Case of 2 Boxes)**Scott**$44.16**114 rev8y ago](https://www.amazon.com/dp/B07HHW2WX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scott Rags In A Box (57036) All-Purpose Towels Large 9x12 Towel (1 Box of 200 Sheets Total)**Scott Rags In A Box**$18.66**4.6★**▲ 186%**](https://www.amazon.com/dp/B007UWW2I4) [**Top Pack Supply Scott Shop Towels Pop-Up Box 10 x 12 Blue 200/Box (Case of 2 Boxes)**Scott**$44.16**4.6★**▲ 86%**](https://www.amazon.com/dp/B07HHW2WX1) [**TaskBrand N-V040CGB Blue V40 Value Series Center Pull Wiper Sheets All-Purpose Disposable Cleaning Towels 10 x 11.5 Inches Roll of 200**TaskBrand**$18.89**4.7★**▲ 84%**](https://www.amazon.com/dp/B01EX6IFY4) [**UNIMADE Shop Towels 100 Sheets Microfiber Cleaning Cloth Commercial Grade Washcloths Lint-Free Bulk Shops Rags for Cars Mechanic Restaurant Garage Housekeeping 11x 9 Blue**UNIMADE**$20.80**4.7★**▲ 35%**](https://www.amazon.com/dp/B0DL5ZX34T) [**Scott Kimberly-Clark 75190 Shop Towels 10 x 12 Blue (1 Box of 200) (1 Box of 200 Towels (4 Boxes) Blue (4 Boxes))**Scott**$71.51**4.7★**— 9%**](https://www.amazon.com/dp/B084NZ3BT2)
**~~View all trending →~~**
## **What buyers say about shop towels box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**15%
*“Great value”*
**Ease Of Cleaning**13%
*“Stay clean and neat”*
**Absorbency**11%
*“Excellent absorption”*
**Durability**7%
*“They dont break easily”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**3%
*“Works well for intended use”*
**Strength**3%
*“These are sturdy”*
**Thickness**3%
*“Thank you I just love these thick towels”*
**Weight Heavy**2%
*“Heavy duty”*
### **What buyers complain about **
**Size-Overall**29%
*“Downfall is that the squares are small”*
**Value For Money**16%
*“The others are usually far more expensive or something else is wrong with them”*
**Ease Of Cleaning**5%
*“I wouldnt use this to clean precision parts during maintenance”*
**Thickness**4%
*“Much thicker than regular paper towels so use less”*
**Inflation/Deflation**3%
*“Can you say Shrinkflation”*
**Advertised Vs Actual Product**3%
*“When you remind them that the Description says. Pack of 2., they reply that it's a mistake”*
**Color**3%
*“I am not a fan of the color being blue”*
**Durability**3%
*“less durable too”*
**Ease Of Use**3%
*“It cannot be done with one hand”*
**Quality-Overall**2%
*“Cheap”*
### **Top return reasons **
**Value For Money**26%
**Size-Overall**19%
**Advertised Vs Actual Product**17%
**Material Quality**6%
**Defective Material/Parts**5%
**Leak-Proof**3%
**Functionality-Overall**3%
**Ethical Trade/Fair Trade**2%
**Wet Cleaning**2%
**Water Resistance**2%
## **Common questions**
- **Is shop towels box profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 12 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the shop towels box niche?**
- 5 brands and 181 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shop towels box?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.1%.
- **What does it cost to enter the shop towels box niche?**
- Listings span $2.91–$112.72; the average listing price is $40.28 (sweet spot $15–$100). The average incumbent carries 3,506 reviews — the moat a new listing must climb.
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