---
title: "Shiitake Mushroom Powder — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shiitake-mushroom-powder"
last_updated: "2026-08-06T15:33:27.414Z"
locale: en
meta:
description: "Niche score 47/100 · $74K/yr market · 44K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $74K/yr market · 44K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shiitake Mushroom Powder — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **shiitake mushroom powder**
**Skip it**
Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 8Conversion 86Competition 31Returns 100Price range 77Avg price 80Brand share 45Review moat 65Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.44–$34.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****881.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$74K**
$74K/yr · 44K searches
**Growth**
**Bad****-33.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shiitake mushroom powder is a $74K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shiitake mushroom powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**358**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**14%**
- Micro Ingredients22% - Egcina19% - SEAYOFA14% - Nutricost13% - VIGOROUS MOUNTAINS11% - Grelim8% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -33.4% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/shiitake-mushroom-powder/trend)
## **Top shiitake mushroom powder search terms**
- **shiitake mushroom powder**38K/yr-33.6%8.5% conv. - **shiitake powder**3K/yr-26.1%7.6% conv. - **organic shiitake mushroom powder**3K/yr-38.1%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/shiitake-mushroom-powder/search-terms)
## **Top shiitake mushroom powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Micro Ingredients Organic Shiitake Mushroom Powder 8 oz | Culinary Superfood | Supports Gut & Immune Health | Great for Cooking Soups & Sauces | Non-GMO Vegan Friendly**Micro Ingredients**$20.54**4.6★537 rev](https://www.amazon.com/dp/B08PXYB6RH) [2**8.5oz Dried Shiitake Mushroom Powder - 100% Pure Natural Shiitake Mushroom Seasoning for Cooking Ramen Coffee Sauces & Soup No Additives Gluten-Free & Vegan (Shiitake Mushroom)**Egcina**$15.01**4.6★122 rev](https://www.amazon.com/dp/B0FQJC9XZC) [3**VIGOROUS MOUNTAINS Shiitake Mushroom Powder Organic 100% Natural Umami Seasoning 5 oz Stronger Mushroom Powder for Cooking No Salt No MSG**VIGOROUS MOUNTAINS**$13.06**4.4★92 rev](https://www.amazon.com/dp/B0FCM8L3BG) [4**Nutricost Organic Shiitake Mushroom Powder (8oz) Gluten-Free GMO-Free**Nutricost**$17.72**4.6★368 rev](https://www.amazon.com/dp/B08F9P7PJC) [5**Grelim Shiitake Mushroom Powder 8 Oz No Additive Gluten-Free Non-GMO Great for Sauce Soup and Mushroom Coffee 227g**Grelim**$13.57**4.5★207 rev](https://www.amazon.com/dp/B0C98YQSVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shiitake Mushroom Powder for Cooking - 3.53oz Umami Seasoning in Resealable Pouch Vegan 100% Natural Mushroom Powder for Soups Ramen Sauces Stir-Fries Rice Pasta & Marinades**Egcina**$9.44**7 rev3mo ago](https://www.amazon.com/dp/B0GYN42T66) [**SEAYOFA 16oz Shiitake Mushroom Powder Family Size Mushroom Seasoning & Umami Powder for Cooking Soups Sauces Stir-Fries Rich Shiitake Flavor Vegan-Friendly**SEAYOFA**$22.35**34 rev4mo ago](https://www.amazon.com/dp/B0GS99XPRL) [**10 Oz Pure Shiitake Mushroom Powder 100% Natural Umami Seasoning Mushroom Powder Seasoning for Cooking Soups Broth Vegan & Plant Based Recipes Coffee Drinks**dzikekei**$14.27**40 rev5mo ago](https://www.amazon.com/dp/B0GQ4879PL) [**Food to Live Shiitake Mushroom Powder 1 Pound Finely Ground from Premium Dried Shiitake Kosher Vegan Bulk**Food to Live**$23.25**7 rev6mo ago](https://www.amazon.com/dp/B0GHPZLKKR) [**8.5oz Dried Shiitake Mushroom Powder - 100% Pure Natural Shiitake Mushroom Seasoning for Cooking Ramen Coffee Sauces & Soup No Additives Gluten-Free & Vegan (Shiitake Mushroom)**Egcina**$15.01**122 rev10mo ago](https://www.amazon.com/dp/B0FQJC9XZC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shiitake Mushroom Powder for Cooking - 3.53oz Umami Seasoning in Resealable Pouch Vegan 100% Natural Mushroom Powder for Soups Ramen Sauces Stir-Fries Rice Pasta & Marinades**Egcina**$9.44**4.8★**▲ 289%**](https://www.amazon.com/dp/B0GYN42T66) [**SEAYOFA 16oz Shiitake Mushroom Powder Family Size Mushroom Seasoning & Umami Powder for Cooking Soups Sauces Stir-Fries Rich Shiitake Flavor Vegan-Friendly**SEAYOFA**$22.35**4.7★**▲ 287%**](https://www.amazon.com/dp/B0GS99XPRL) [**10 Oz Pure Shiitake Mushroom Powder 100% Natural Umami Seasoning Mushroom Powder Seasoning for Cooking Soups Broth Vegan & Plant Based Recipes Coffee Drinks**dzikekei**$14.27**4.3★**▲ 282%**](https://www.amazon.com/dp/B0GQ4879PL) [**365 by Whole Foods Market Mushroom Blend Powder Organic 3 Ounce**365 by Whole Foods Market**$18.64**4.4★**▲ 261%**](https://www.amazon.com/dp/B0BYGXM4R7) [**Food to Live Shiitake Mushroom Powder 1 Pound Finely Ground from Premium Dried Shiitake Kosher Vegan Bulk**Food to Live**$23.25**3.7★**▲ 85%**](https://www.amazon.com/dp/B0GHPZLKKR)
**~~View all trending →~~**
## **What buyers say about shiitake mushroom powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**23%
*“The flavor is fresh tasting”*
**Taste-Overall**20%
*“it blends in smoothly without leaving a strong or unpleasant taste”*
**Solubility**6%
*“fine powder that mixes well”*
**Quality-Overall**6%
*“Good quality shiitake powder”*
**Ingredients-Overall**6%
*“make it gluten-free”*
**Value For Money**4%
*“Good for the price”*
**Cooking Instructions**3%
*“blends effortlessly into recipes”*
**Ease Of Use**3%
*“Easy to use”*
**Freshness**3%
*“the powder appears fresh and high quality”*
**Chunk/Clump/Collection**3%
*“blends in easily without leaving any lumps in the broth”*
### **What buyers complain about **
**Taste-Overall**12%
*“Not at all thrilled with the taste”*
**Flavor**11%
*“The mushroom flavor is almost nonexistent”*
**Salt Content**7%
*“Most of them contain lots of sodium”*
**Contamination**3%
*“I am concerned that this powder may contain heavy metal or other contaminants”*
**Indigestion**3%
*“my dog still has fleas”*
**Chunk/Clump/Collection**3%
*“It's not a good replacement for fresh mushrooms in dishes that want chunks of mushrooms”*
**Smell**3%
*“can clump or lose aroma if left open too long”*
**Size-Overall**2%
*“Bottle is bigger than expected”*
**Nutritional Content**2%
*“Don't use this as a protein source”*
**Value For Money**1%
*“Not cheap”*
### **Top return reasons **
**Smell**33%
**Salt Content**33%
**Flavor**33%
## **Common questions**
- **Is shiitake mushroom powder profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the shiitake mushroom powder niche?**
- 12 brands and 358 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in shiitake mushroom powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- **What does it cost to enter the shiitake mushroom powder niche?**
- Listings span $9.44–$34.18; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)