---
title: "Shepherds Purse — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shepherds-purse"
last_updated: "2026-08-06T15:43:50.341Z"
locale: en
meta:
description: "Niche score 49/100 · $106K/yr market · 38K searches/yr · $27.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $106K/yr market · 38K searches/yr · $27.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shepherds Purse — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **shepherds purse**
**Skip it**
Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 13Conversion 87Competition 18Returns 97Price range 92Avg price 95Brand share 39Review moat 70Quality gap 55
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.95–$92.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****717.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$106K**
$106K/yr · 38K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shepherds purse is a $106K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shepherds purse market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#1,671**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**14%**
- Herb Pharm31% - Naturalma22% - WILDFIELD HERBS14% - Secrets of the Tribe10% - Halo Naturals5% - ZEMLYANA4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
900700Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/shepherds-purse/trend)
## **Top shepherds purse search terms**
- **shepherds purse**21K/yr-31.8%8.5% conv. - **shepherds purse tincture**6K/yr-23.6%10.6% conv. - **shepherds purse for period**4K/yr-18.3%8.0% conv. - **sheppard purse herb**3K/yr-32.1%7.5% conv. - **capsella**3K/yr+144.2%0.2% conv. - **shepards purse**2K/yr-16.5%9.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/shepherds-purse/search-terms)
## **Top shepherds purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herb Pharm Certified Organic Shepherds Purse Liquid Extract 1 Oz**Herb Pharm**$13.41**4.4★673 rev](https://www.amazon.com/dp/B000S88UG0) [2**Naturalma Shepherds Purse (Capsella Bursa-pastoris) herb Alcohol-Free Tincture - 4 fl oz Liquid Extract in Drops - Herbal Supplement - Vegan**Naturalma**$18.12**4.4★134 rev](https://www.amazon.com/dp/B0B1MFJ4DW) [3**1.8 oz. Shepherds Purse Herb Bulk Herbal Tea Shepard Purse Herb (Capsella Bursa-Pastoris) - 50g Tea Bolsa De Pastor**WILDFIELD HERBS**$15.14**4.5★3,072 rev](https://www.amazon.com/dp/B0CJMPQWZW) [4**Secrets of the Tribe Shepherds Purse Alcohol-Free Liquid Extract Shepherds Purse (Capsella Bursa-Pastoris) Dried Herb (2 FL OZ)**Secrets of the Tribe**$22.92**4.2★263 rev](https://www.amazon.com/dp/B0B4M2VDMR) [5**Halo Naturals Organic Shepherds Purse Herb Cut & Sifted 4 Ounces (Capsella bursa pastoris) USDA Certified | Resealable Pouch| Packaged in The USA**Halo Naturals**$15.12**4.8★15 rev](https://www.amazon.com/dp/B0F9Y63TMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shepherds Purse Dried Herb - Shepherds Purse Tea - Cut & Sifted Natural Capsella Bursa-Pastoris - Bolsa De Pastor Hierba 4 oz**ZEMLYANA**$11.95**13 rev9mo ago](https://www.amazon.com/dp/B0FYCPHDPF) [**Halo Naturals Organic Shepherds Purse Herb Cut & Sifted 4 Ounces (Capsella bursa pastoris) USDA Certified | Resealable Pouch| Packaged in The USA**Halo Naturals**$15.12**15 rev1y ago](https://www.amazon.com/dp/B0F9Y63TMQ) [**WishGarden Herbs Flow Stopper Liquid Herbal Tincture with Shepherds Purse & Witch Hazel Moderates Heavy Period Flow Eases Postpartum Bleeding & Perimenopause Spotting 2oz**WishGarden**$26.47**144 rev2y ago](https://www.amazon.com/dp/B09F9RHWBL) [**1.8 oz. Shepherds Purse Herb Bulk Herbal Tea Shepard Purse Herb (Capsella Bursa-Pastoris) - 50g Tea Bolsa De Pastor**WILDFIELD HERBS**$15.14**3,072 rev2y ago](https://www.amazon.com/dp/B0CJMPQWZW) [**Iswee Shoulder Bag Leather Satchel Purses for Women Handbags Large Tote Bag**Iswee**$92.13**889 rev4y ago](https://www.amazon.com/dp/B09MLVHQ5C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iswee Shoulder Bag Leather Satchel Purses for Women Handbags Large Tote Bag**Iswee**$92.13**4.5★**▲ 365%**](https://www.amazon.com/dp/B09MLVHQ5C) [**Shepherds Purse Dried Herb - Shepherds Purse Tea - Cut & Sifted Natural Capsella Bursa-Pastoris - Bolsa De Pastor Hierba 4 oz**ZEMLYANA**$11.95**4.8★**▲ 267%**](https://www.amazon.com/dp/B0FYCPHDPF) [**Frontier Co-op Cut and Sifted Shepherds Purse Herb 1lb**Frontier Co-op**$24.77**4.7★**▲ 76%**](https://www.amazon.com/dp/B000UYIQIY) [**Vitanica Slow Flow Menstrual Flow Support Vegan 60 Capsules (Slow Flow)**Vitanica**$21.74**4.2★**▲ 38%**](https://www.amazon.com/dp/B000FL44W4) [**Secrets of the Tribe Shepherds Purse Alcohol-Free Liquid Extract Shepherds Purse (Capsella Bursa-Pastoris) Dried Herb (2 FL OZ)**Secrets of the Tribe**$22.92**4.2★**▲ 11%**](https://www.amazon.com/dp/B0B4M2VDMR)
**~~View all trending →~~**
## **What buyers say about shepherds purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Very well made”*
**Efficiency**10%
*“Works great”*
**Menstrual Issues**10%
*“My cycles are still regular every month”*
**Value For Money**8%
*“Definitely worth the purchase”*
**Leather Quality**5%
*“Great thick leather”*
**Color**4%
*“Love the color”*
**Side Effects**4%
*“I havent had any negative side effects”*
**Size-Overall**4%
*“perfect size”*
**Dosage**4%
*“I do half of the recommended dose”*
**Vitamin**3%
*“Love this supplement so much”*
### **What buyers complain about **
**Weight Heavy**11%
*“Bled heavier then ever w this”*
**Functionality-Overall**10%
*“Didnt work”*
**Side Effects**10%
*“I am bleeding out of rear end its not doing anything to my period”*
**Taste-Overall**9%
*“Tastes awful”*
**Dosage**8%
*“not sure if I'm supposed to take it daily”*
**Smell**8%
*“The smell is awful”*
**Advertised Vs Actual Product**5%
*“Photo shows bad side”*
**Value For Money**5%
*“too expensive”*
**Pain Relief-Overall**4%
*“I will say that my cramping seems a bit worse”*
**Stale/Rotten/Spoiled**3%
*“I assume it to be mold”*
### **Top return reasons **
**Size-Overall**48%
**Color**12%
**Shape/Style**10%
**Strap/String Quality**5%
**Advertised Vs Actual Product**4%
**Zipper Quality**4%
**Length**3%
**Leather Quality**3%
**Width**2%
**Material Quality**2%
## **Common questions**
- **Is shepherds purse profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the shepherds purse niche?**
- 11 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in shepherds purse?**
- Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Side Effects. The return rate is 0.6%.
- **When does demand for shepherds purse peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the shepherds purse niche?**
- Listings span $11.95–$92.13; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.
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