---
title: "Search terms — shampoo bowl - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shampoo-bowl/search-terms"
last_updated: "2026-08-11T09:42:34.829Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shampoo bowl - Flapen"
---

# **shampoo bowl**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 90Growth 22Conversion 14Competition 83Returns 42Price range 24Avg price 74Brand share 95Review moat 65Quality gap 90

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.5M searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Good****$104.41**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****902.07**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$7.98–$360.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms