---
title: "Shaklee — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shaklee"
last_updated: "2026-08-06T04:59:40.570Z"
locale: en
meta:
description: "Niche score 56/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shaklee — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **shaklee**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 24Conversion 72Competition 66Returns 100Price range 80Avg price 95Brand share 6Review moat 23Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.85**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 662K searches
**Price range**
**Great****$2.94–$65.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,129.03**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shaklee is a $1.2M/yr Amazon United States market (662K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaklee market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#405**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**578**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**1%**
- GNC45% - Nature's Way42% - Aleve5% - ONE A DAY3% - GT's2% - Generic1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/shaklee/trend)
## **Top shaklee search terms**
- **gnc multivitamin for women**169K/yr-23.6%5.8% conv. - **alive**135K/yr+7.6%3.5% conv. - **alive vitamins for women**79K/yr-8.9%9.5% conv. - **alive womens multivitamin**37K/yr+15.0%7.9% conv. - **alive vitamins**40K/yr+8.6%3.4% conv. - **alive multivitamin**31K/yr+20.9%2.4% conv. - **gnc womens multivitamin**20K/yr+14.2%4.7% conv. - **alive multivitamin women**12K/yr+35.5%5.7% conv. - **womens energy multivitamin**8K/yr+25.1%1.6% conv. - **alive mushroom elixir**8K/yr-16.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/shaklee/search-terms)
## **Top shaklee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$47K8%$94K12%$141K16%$188K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets**GNC**$33.32**4.8★455 rev](https://www.amazon.com/dp/B0DGRW2KRF) [2**Natures Way Alive! Womens Ultra Multivitamin High Potency 60 ct**Nature's Way**$13.89**4.6★14,983 rev](https://www.amazon.com/dp/B003UEKH92) [3**Natures Way Alive! Complete Multivitamin for Women Daily Vitamin 50 ct**Nature's Way**$9.13**4.7★5,567 rev](https://www.amazon.com/dp/B08N6DKKBJ) [4**GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings**GNC**$47.78**4.6★85 rev](https://www.amazon.com/dp/B0FW87CZBY) [5**GNC Womens Energy and Metabolism Multivitamin Caplets Clinically Proven Calorie Burn Focus 100mg Caffeine Active Nutrition Immune Bone Beauty Iron Biotin Timed Release 180 ct 90 svgs**GNC**$35.56**4.8★455 rev](https://www.amazon.com/dp/B0DGQPDBJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings**GNC**$47.78**85 rev8mo ago](https://www.amazon.com/dp/B0FW87CZBY) [**GNC Womens 50+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings**GNC**$47.51**72 rev10mo ago](https://www.amazon.com/dp/B0FQYCNN7Z) [**GNC Womens 30+ Vitapak Program | Daily Vitamins and Minerals - 30 Servings**GNC**$42.20**224 rev1y ago](https://www.amazon.com/dp/B0DW1JZTSX) [**One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count**ONE A DAY**$18.54**6,235 rev1y ago](https://www.amazon.com/dp/B0DF6YL2RD) [**GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets**GNC**$33.32**455 rev1y ago](https://www.amazon.com/dp/B0DGRW2KRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets**GNC**$33.32**4.8★**▲ 193%**](https://www.amazon.com/dp/B0DGRW2KRF) [**GNC Womens Multivitamin Active Without Iron Supports an Active Lifestyle 30+ Nutrient Formula Promotes Bone & Joint Health Helps Energy Production 180 Caplets**GNC**$40.04**4.7★**▲ 132%**](https://www.amazon.com/dp/B086BVY5W4) [**GNC Womens 50 Plus One Daily Multivitamin Supports Overall Wellness and Healthy Aging 60 Count**GNC**$14.74**4.7★**▲ 104%**](https://www.amazon.com/dp/B09VL6QSF5) [**GNC Womens Active Multivitamin Clinically Proven for Nutrition Exercise Recovery Energy Production Bone Health Beauty Immune Biotin Iron Zinc 180 Caplets**GNC**$45.07**4.6★**▲ 83%**](https://www.amazon.com/dp/B0DGQQS685) [**GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings**GNC**$47.78**4.6★**▲ 61%**](https://www.amazon.com/dp/B0FW87CZBY)
**~~View all trending →~~**
## **What buyers say about shaklee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**27%
*“Great Vitamin Supplement”*
**Quality-Overall**9%
*“easy to swallow, good quality”*
**Energy Level**8%
*“Good energy”*
**Value For Money**7%
*“Good deal”*
**Taste-Overall**5%
*“Theres no unpleasant aftertaste”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“Job well done”*
**Ease Of Chewing/Swallowing**3%
*“Good tasting chew”*
**Joint Pain**2%
*“Great for knees”*
### **What buyers complain about **
**Taste-Overall**15%
*“Awful tasting”*
**Vitamin**7%
*“I didn't care for these vitamins”*
**Side Effects**7%
*“Made Me Nauseous”*
**Acid Regulator/Stomach Ache Relief**4%
*“Upset stomach”*
**Dosage**4%
*“These are small doses”*
**Size-Overall**4%
*“Runs a little small”*
**Smell**4%
*“have a very strong smell”*
**Value For Money**3%
*“A little pricey”*
**Flavor**2%
*“The flavor is not great”*
**Ease Of Use**2%
*“hard to get out”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Vitamin**17%
**Taste-Overall**10%
**Ingredients-Overall**10%
**Stale/Rotten/Spoiled**7%
**Joint Pain**7%
**Size-Overall**7%
**Sensitivity-Overall**7%
**Side Effects**7%
**Temperature Control**3%
## **Common questions**
- **Is shaklee profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the shaklee niche?**
- 7 brands and 578 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in shaklee?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Side Effects. The return rate is 0.0%.
- **When does demand for shaklee peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shaklee niche?**
- Listings span $2.94–$65.27; the average listing price is $26.85 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.
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