---
title: "Shake — $47.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/shake"
last_updated: "2026-08-11T09:27:36.419Z"
locale: en
meta:
description: "Niche score 66/100 · $47.4M/yr market · 25.8M searches/yr · $26.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $47.4M/yr market · 25.8M searches/yr · $26.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Shake — $47.4M/yr Amazon US Niche (2026) - Flapen"
---
# **shake**
**Launch it**
A $47.4M/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 35Conversion 74Competition 79Returns 100Price range 83Avg price 95Brand share 26Review moat 21Quality gap 37
**Market size**
**Incredible****$47.4M**
$47.4M/yr · 25.8M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.30–$53.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,519.96**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shake is a $47.4M/yr Amazon United States market (25.8M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shake market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$26.6M–$26.6M**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**156**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**7%**
- Premier Protein61% - Core Power7% - Muscle Milk7% - nurri7% - Oikos6% - Ensure4% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/shake/trend)
## **Top shake search terms**
- **protein shake**9.7M/yr+6.8%4.3% conv. - **premier protein shake**5.1M/yr+6.8%6.5% conv. - **protein drinks**2.1M/yr+11.1%3.6% conv. - **protein shakes**2.0M/yr+9.1%3.9% conv. - **premier protein**1.3M/yr+8.8%4.9% conv. - **muscle milk**947K/yr+32.5%3.1% conv. - **nurri milkshake protein drink**851K/yr-14.3%6.6% conv. - **muscle milk protein shake**449K/yr+80.1%3.8% conv. - **protein drink**610K/yr+5.0%2.3% conv. - **protein milk**369K/yr+7.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/shake/search-terms)
## **Top shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1.9M8%$3.8M12%$5.7M16%$7.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.60**4.8★7,705 rev](https://www.amazon.com/dp/B008JGIZGS) [2**Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.67**4.7★6,730 rev](https://www.amazon.com/dp/B008JGIZNQ) [3**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.25**4.6★59,773 rev](https://www.amazon.com/dp/B07MJL8NXR) [4**Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.50**4.8★5,439 rev](https://www.amazon.com/dp/B0DFJP6LZF) [5**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**300 rev2mo ago](https://www.amazon.com/dp/B0GVL5TFPP) [**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**271 rev2mo ago](https://www.amazon.com/dp/B0GVL5Z2BX) [**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**964 rev5mo ago](https://www.amazon.com/dp/B0GFCGJ1HF) [**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S) [**Nurri - 30g Protein Ultra Filtered Milk Shake Vanilla - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans**nurri**$21.97**1,939 rev9mo ago](https://www.amazon.com/dp/B0FST375QH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**3.5★**▲ 263%**](https://www.amazon.com/dp/B0GVL5TFPP) [**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**3.6★**▲ 263%**](https://www.amazon.com/dp/B0GVL5Z2BX) [**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**4.5★**▲ 148%**](https://www.amazon.com/dp/B0GFCGJ1HF) [**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FQ8RJN8S) [**Nurri - 30g Protein Ultra Filtered Milk Shake Vanilla - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans**nurri**$21.97**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FST375QH)
**~~View all trending →~~**
## **What buyers say about shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Delicious shakes”*
**Nutritional Content**23%
*“Great Nutrition”*
**Flavor**13%
*“Flavors are delicious”*
**Quality-Overall**4%
*“Excellent Product”*
**Value For Money**3%
*“Decent price”*
**Sweetness**1%
*“Its not too sweet”*
**Ease Of Use**1%
*“easier to handle”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Texture/Consistency-Overall**1%
*“Great consistency”*
**Soft Feel**1%
*“Smooth and creamy”*
### **What buyers complain about **
**Taste-Overall**26%
*“Chalky Taste”*
**Value For Money**9%
*“Price is very high”*
**Flavor**9%
*“Bad flavor”*
**Nutritional Content**6%
*“Unhealthy”*
**Sweetness**4%
*“Horribly sweet”*
**Dilute/Watery**3%
*“Too watery”*
**Thickness**2%
*“It lacked the thick”*
**Artificial Sweeteners**2%
*“a there is just a tiny glimmer of an artificial sweetener taste if you really search for it”*
**Quality-Overall**2%
*“Lowest quality”*
**Texture/Consistency-Overall**1%
*“the texture was too thin for me”*
### **Top return reasons **
**Size-Overall**40%
**Temperature Control**20%
**Functionality-Overall**20%
**Flavor**20%
## **Common questions**
- **Is shake profitable to sell on Amazon United States?**
- The niche generates $47.4M/yr across 46 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Launch it (66/100).
- **How competitive is the shake niche?**
- 11 brands and 156 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in shake?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for shake peak?**
- Demand peaks in Jan–Jun–Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the shake niche?**
- Listings span $8.30–$53.79; the average listing price is $26.55 (sweet spot $15–$100). The average incumbent carries 11,520 reviews — the moat a new listing must climb.
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