---
title: "Sfh Pure Whey Protein Powder — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sfh-pure-whey-protein-powder"
last_updated: "2026-08-11T05:55:34.404Z"
locale: en
meta:
description: "Niche score 45/100 · $199K/yr market · 85K searches/yr · $52.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $199K/yr market · 85K searches/yr · $52.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sfh Pure Whey Protein Powder — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **sfh pure whey protein powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 35Conversion 54Competition 10Returns 100Price range 95Avg price 92Brand share 0Review moat 24Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$36.59–$98.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.49**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$199K**
$199K/yr · 85K searches
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,011.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sfh pure whey protein powder is a $199K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sfh pure whey protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$210K–$262K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- BulkSupplements83% - NAKED11% - Nutricost3% - SFH3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +8.1% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/sfh-pure-whey-protein-powder/trend)
## **Top sfh pure whey protein powder search terms**
- **bulk supplements protein powder**32K/yr+4.3%4.9% conv. - **bulk supplements whey protein isolate**12K/yr+77.0%4.5% conv. - **pure whey protein powder**17K/yr+4.3%1.3% conv. - **pure whey protein**7K/yr+5.7%1.5% conv. - **bulk supplements protein**4K/yr-4.3%4.0% conv. - **bulk supplements whey protein**4K/yr-19.0%5.2% conv. - **pure whey**3K/yr-16.0%2.2% conv. - **sfh pure whey protein powder**5K/yr-44.9%3.4% conv. - **sfh**3K/yr-7.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/sfh-pure-whey-protein-powder/search-terms)
## **Top sfh pure whey protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$30K30%$60K45%$90K60%$119K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$43.05**4.5★8,174 rev](https://www.amazon.com/dp/B00E7IODXQ) [2**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★609 rev](https://www.amazon.com/dp/B0128RSQLC) [3**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [4**BulkSupplements.com Whey Protein Concentrate Powder - Whey Protein Powder Supplement Unsweetened Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.59**4.3★2,069 rev](https://www.amazon.com/dp/B00H2WHCB4) [5**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**4.3★371 rev](https://www.amazon.com/dp/B012ECXIY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate**Nutricost**$60.07**4,494 rev9y ago](https://www.amazon.com/dp/B01KITQG0A) [**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**371 rev10y ago](https://www.amazon.com/dp/B012ECXIY6) [**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**609 rev10y ago](https://www.amazon.com/dp/B0128RSQLC) [**SFH Pure Whey Protein Powder (Chocolate) Best Tasting Grass Fed Whey | All Natural | Non-GMO No Artificials Soy Free Gluten Free | (Chocolate 31.6 Ounce (Pack of 1)**SFH**$58.17**637 rev10y ago](https://www.amazon.com/dp/B072KL928F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★**▲ 91%**](https://www.amazon.com/dp/B0128RSQLC) [**NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings**NAKED**$98.30**4.3★**▲ 90%**](https://www.amazon.com/dp/B00NBDMN8U) [**BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$43.05**4.5★**▲ 20%**](https://www.amazon.com/dp/B00E7IODXQ) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**— 1%**](https://www.amazon.com/dp/B00XIKPUK4) [**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**4.3★**▼ 29%**](https://www.amazon.com/dp/B012ECXIY6)
**~~View all trending →~~**
## **What buyers say about sfh pure whey protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**20%
*“Great Protein Powder”*
**Quality-Overall**10%
*“Excellent Product”*
**Taste-Overall**10%
*“Has a good--but not strong--taste”*
**Flavor**8%
*“It has a delicious, natural flavor”*
**Solubility**6%
*“It mixes well”*
**Value For Money**4%
*“Good deal”*
**Blend/Ratio**4%
*“it does mix pretty well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ingredients-Overall**3%
*“Good quality, simple ingredients”*
**Cleansing**2%
*“Clean product”*
### **What buyers complain about **
**Taste-Overall**15%
*“has a strange taste/smell”*
**Flavor**9%
*“Taste is unflavored”*
**Solubility**8%
*“Does not mix well”*
**Value For Money**7%
*“So expensive”*
**Nutritional Content**6%
*“Less protein”*
**Advertised Vs Actual Product**3%
*“This product is misleading”*
**Smell**2%
*“Strong chemically smell”*
**Quality-Overall**2%
*“Horrible quality control”*
**Ingredients-Overall**2%
*“One ingredient and unflavored-hard to find”*
**Dilute/Watery**2%
*“Hard to mix with water since it does not anything apart from whey”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is sfh pure whey protein powder profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 9 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sfh pure whey protein powder niche?**
- 4 brands and 5 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sfh pure whey protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
- **When does demand for sfh pure whey protein powder peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sfh pure whey protein powder niche?**
- Listings span $36.59–$98.30; the average listing price is $52.49 (sweet spot $15–$100). The average incumbent carries 5,011 reviews — the moat a new listing must climb.
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