---
title: "Search terms — sex toys - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sex-toys/search-terms"
last_updated: "2026-07-21T06:24:34.994Z"
locale: en
meta:
  description: "sex toys shows a $44.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "sex toys shows a $44.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sex toys - Flapen"
---

# **sex toys**

**Worth a look**

Shows a $44.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 14Competition 88Returns 100Price range 67Avg price 95Brand share 95Review moat 29Quality gap 81

**Market size**

**Incredible****$44.9M**

$44.9M/yr · 131.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$29.32**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$8.33–$136.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,633.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale