---
title: "Sex Things — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sex-things"
last_updated: "2026-08-11T08:42:43.309Z"
locale: en
meta:
description: "Niche score 51/100 · $30K/yr market · 49K searches/yr · $21.44 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $30K/yr market · 49K searches/yr · $21.44 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sex Things — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **sex things**
**Worth a look**
Shows low returns (0.1%), but a small market ($30K/yr) keeps it on the watch list.
Market size 8Growth 23Conversion 35Competition 59Returns 100Price range 80Avg price 91Brand share 50Review moat 33Quality gap 89
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.28–$44.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,178.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$30K**
$30K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, sex things is a $30K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sex things market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$32K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **3%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**197**
**Top-5 brand share**
**75%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**23%**
- TROJAN62% - Tracy's Dog5% - SKYN3% - Sovokn3% - Toendi2% - BAGGEST2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/sex-things/trend)
## **Top sex things search terms**
- **trojan vibrator**16K/yr+3.6%5.3% conv. - **estimulador sexual**12K/yr-11.6%0.8% conv. - **sex devices**8K/yr-7.0%0.2% conv. - **womens sexual stimulation device**2K/yr+2.4%0.8% conv. - **couples sex sexual stimulation device**3K/yr-34.5%0.7% conv. - **female sexual stimulation device**994/yr+84.5%0.5% conv. - **trojan vibrations**2K/yr-20.7%4.7% conv. - **vibrating sexual stimulation device**1K/yr+5.4%0.5% conv. - **adult sexual stimulation device for women**743/yr-16.4%0.3% conv. - **couples sexual stimulation device**2K/yr+8.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/sex-things/search-terms)
## **Top sex things products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trojan Vibrations Vibrating Bullet Personal Massager**TROJAN**$18.99**4.1★242 rev](https://www.amazon.com/dp/B00R3UKU8W) [2**TROJAN Vibrations Tandem Couples Vibrating Ring Personal Massager 1 Count Violet**TROJAN**$9.70**3.8★991 rev](https://www.amazon.com/dp/B0775PDPM3) [3**Trojan Vibrations Divine Multi-Speed Vibrating Massager**TROJAN**$27.22**4.3★84 rev](https://www.amazon.com/dp/B0183LNIFQ) [4**Trojan Dual Pleasure Vibrating Ring Vibrator for Couples**TROJAN**$25.67**3.6★189 rev](https://www.amazon.com/dp/B0D466TWZC) [5**Trojan Vibrating Pulse**TROJAN**$21.37**3.3★8 rev](https://www.amazon.com/dp/B00XQEF1G0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Riding Grinding Thrusting Dildo Vibrator - Remote Control Sex Grinders with 9 Thrusts & Vibrations for Clit Perineum G Spot Stimulation Women Female Sex Toy Adult Toys & Games Sex Machine Dildos**Toendi**$30.31**457 rev8mo ago](https://www.amazon.com/dp/B0FS1RKG3B) [**Couples Rose App Remote Control Wearable Vibrator Couple Women Adult Sex Toys Games for Men Hands Free Panty Clitoris Vibrator Vibrating Cock Ring ZOOPLOU BDSM Female Sex Toy**ZOOPLOU**$23.36**1,119 rev1y ago](https://www.amazon.com/dp/B0F2F6RSZP) [**Couples App Remote Control Wearable Vibrator Couple Women Adult Sex Toys Long Distance Panty Vibrator with Rabbit Stimulator for G Spot Clitoral Penis Pleasure Healexcer Female Kinky Sex Toy Game**Healexcer**$20.49**685 rev1y ago](https://www.amazon.com/dp/B0DYNHF69W) [**Trojan Dual Pleasure Vibrating Ring Vibrator for Couples**TROJAN**$25.67**189 rev2y ago](https://www.amazon.com/dp/B0D466TWZC) [**Vibrator Sex Toys Thrusting Dildo Realistic Safety Silicone G Spot Dildo with 10 Thrusting & 10 Vibrating Mode for Vagina Anal Sex Stimulation Soft Penis Vibrators Adult Sex Toy for Women and Couple**YAYIKZ**$28.00**1,727 rev2y ago](https://www.amazon.com/dp/B0D3G23NW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Riding Grinding Thrusting Dildo Vibrator - Remote Control Sex Grinders with 9 Thrusts & Vibrations for Clit Perineum G Spot Stimulation Women Female Sex Toy Adult Toys & Games Sex Machine Dildos**Toendi**$30.31**4.6★**▲ 110%**](https://www.amazon.com/dp/B0FS1RKG3B) [**Male Masturbator Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture Penis Training Masturbators Sex Machine Toy for Men**kingdemer**$17.30**4.3★**▲ 103%**](https://www.amazon.com/dp/B0CZ9HDBB9) [**Tracys Dog Adult Sex Toys Powerful G Spot Vibrator for Women & Couples Sexual Pleasure Rechargeable Waterproof & Body-Safe Realistic Full Silicone Vibrating Massager with 10 Vibrations**Tracy's Dog**$30.00**4.6★**▲ 96%**](https://www.amazon.com/dp/B0B28H7HGK) [**Mini Bullet Vibrator 9 Modes G Spot Clitoral Stimulator Rechargeable Red**BAGGEST**$10.37**4.5★**▲ 90%**](https://www.amazon.com/dp/B0CGTPNTGZ) [**Tracys Dog Powerful G Spot Vibrator for Deep Penetration Adult Sex Toys for Women and Couples Play Realistic Full Silicone Soft Vibrating Dildo Massager for Clitoral Stimulation**Tracy's Dog**$29.96**4.6★**▲ 90%**](https://www.amazon.com/dp/B0861SJ5K4)
**~~View all trending →~~**
## **What buyers say about sex things**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Solid quality”*
**Value For Money**9%
*“Good value for money”*
**Ease Of Use**7%
*“Ease of Use”*
**Vibration/Speed Control**7%
*“High vibration”*
**Sexual Wellness**6%
*“Pleasure”*
**Soft Feel**6%
*“Silky smooth”*
**Strength**5%
*“the device is pretty powerful”*
**Advertised Vs Actual Product**4%
*“accurate description”*
**Charging**4%
*“Charge fast”*
**Ease Of Cleaning**4%
*“Cleans easily”*
### **What buyers complain about **
**Charging**12%
*“Battery wont charge”*
**Durability**10%
*“Broke in a week”*
**Size-Overall**10%
*“Didnt fit well”*
**Functionality-Overall**8%
*“Never worked”*
**Value For Money**4%
*“a little bit pricey”*
**Vibration/Speed Control**3%
*“Vibration is weak”*
**Battery Life**3%
*“Battery life does not last”*
**Quality-Overall**3%
*“Bad quality”*
**Sexual Wellness**3%
*“Doesnt give any pleasure”*
**Strength**2%
*“Not for the weak”*
### **Top return reasons **
**Functionality-Overall**38%
**Advertised Vs Actual Product**13%
**Pain Relief-Overall**13%
**Defective Material/Parts**13%
**Size-Overall**13%
**Software/Application**13%
## **Common questions**
- **Is sex things profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sex things niche?**
- 23 brands and 197 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in sex things?**
- Top complaints mined from reviews: Charging, Durability, Size-Overall. The return rate is 0.1%.
- **When does demand for sex things peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sex things niche?**
- Listings span $8.28–$44.87; the average listing price is $21.44 (sweet spot $15–$100). The average incumbent carries 3,179 reviews — the moat a new listing must climb.
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