---
title: "Sex Dice — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sex-dice"
last_updated: "2026-08-11T12:18:27.496Z"
locale: en
meta:
description: "Niche score 45/100 · $168K/yr market · 364K searches/yr · $10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $168K/yr market · 364K searches/yr · $10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sex Dice — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **sex dice**
**Skip it**
Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 7Conversion 55Competition 40Returns 97Price range 43Avg price 34Brand share 52Review moat 92Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****162.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.02–$22.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$168K**
$168K/yr · 364K searches
**Avg price**
**Okay****$10.11**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sex dice is a $168K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sex dice market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$152K–$202K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**21%**
- Lalamingo26% - Generic18% - Xithas16% - Wood Enchantments7% - Pretty Inappropriate6% - Yoikun6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/sex-dice/trend)
## **Top sex dice search terms**
- **sex dice**323K/yr-36.4%3.8% conv. - **sex position dice**20K/yr-47.4%3.3% conv. - **dados sexuales**10K/yr-22.3%1.2% conv. - **sex dice game**11K/yr-33.1%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/sex-dice/search-terms)
## **Top sex dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$17K15%$25K20%$34K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7 Piece Sexy Dice Game for Couples Fun Sex Die & Date Night Dice with Positions Actions & Body Parts Naughty Adult Intimate Gifts for Him & Her Sexual Couples Dice for Romantic Foreplay Fun**Generic**$9.29**4.4★100 rev](https://www.amazon.com/dp/B0F9S19VP6) [2**Sex Dice Sex Toys Game Positon Dice Adult Dice Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Boyfriend Girlfriend Games Romantic Valentines & Anniversary Sex Toy(5 Pcs)**Lalamingo**$5.92**4.5★108 rev](https://www.amazon.com/dp/B0F3VWYRQM) [3**Positions Sex Game Sex Dice Couples Sex Toys Glow in the Dark Positon Dice for Date Night Sex Games Romantic Anniversary & Valentines Gifts Adult Couple Games 8 Dices for Adults Sex Games for Couples**Xithas**$8.44**4.5★306 rev](https://www.amazon.com/dp/B0DRSJKRGH) [4**Date Night Dice Sex Game Love Set - 6 Sex Positions Dice Decision Coin Board & Carry Bag - Adult Sex Toys & Games for Couples Bachelorette Party Favors Bridal Shower Gifts Couples Gift for Him Her**Wood Enchantments**$15.60**4.7★548 rev](https://www.amazon.com/dp/B0CSFJX81M) [5**Sex Dice (Three Dice)**Pretty Inappropriate**$10.07**4.4★38 rev](https://www.amazon.com/dp/B09GSC1H45)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Couples Sex Dice Sex Game Adult Sex Games Dice with Positions Body Parts Actions & Locations Glow in The Dark Naughty Dice Sex Toys for Date Night Romantic Bedroom Game Gift Sex Cards for Couple**UCNFSH**$5.02**6 rev4mo ago](https://www.amazon.com/dp/B0G6FY9C92) [**Sex Dice Games for Couples Adults Sex Position Dice - 5 Year Anniversary Wood Gift for Him Her 5th Anniversary Wedding Gifts for Husband Wife 18 Sided Wooden Dices for Birthday Weeding Anniversarys**JEWGLO**$10.61**39 rev8mo ago](https://www.amazon.com/dp/B0FZWD29RX) [**Date Night Sex Game Dice 6 PCS Position Decision Dice for Romantic Ideas Naughty Valentines Day Gifts for Boyfriend Girlfriend Husband or Wife Funny Acrylic Sex Dice (Black 4PCS & Red 2 PCS)**Lalamingo**$9.58**17 rev8mo ago](https://www.amazon.com/dp/B0FSJW2G9F) [**Sex Dice Game for Couples - Premium Deluxe Set of 5 Dice with Box - for Adult Sex Games - Premium Box Included with Instructions**Do Me**$13.56**48 rev10mo ago](https://www.amazon.com/dp/B0F9MMK338) [**Sex Dice Sex Game Positon Dice Adult Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Sex Games Naughty Valentines & Romantic (Glow Set)**Lalamingo**$7.99**81 rev11mo ago](https://www.amazon.com/dp/B0FDBF4SCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sex Dice Games for Couples Adults Sex Position Dice - 5 Year Anniversary Wood Gift for Him Her 5th Anniversary Wedding Gifts for Husband Wife 18 Sided Wooden Dices for Birthday Weeding Anniversarys**JEWGLO**$10.61**4.7★**▲ 211%**](https://www.amazon.com/dp/B0FZWD29RX) [**Couples Sex Dice Sex Game Adult Sex Games Dice with Positions Body Parts Actions & Locations Glow in The Dark Naughty Dice Sex Toys for Date Night Romantic Bedroom Game Gift Sex Cards for Couple**UCNFSH**$5.02**5.0★**▲ 170%**](https://www.amazon.com/dp/B0G6FY9C92) [**Sex Dice Sex Game Positon Dice Adult Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Sex Games Naughty Valentines & Romantic (Glow Set)**Lalamingo**$7.99**4.7★**▲ 149%**](https://www.amazon.com/dp/B0FDBF4SCY) [**Erotic Positions Sex Dice Sex Game Naughty Date Night Dice Adult Sex Toys for Couples with 12 Positions for Foreplay & Sexual Pleasure Fun Couples Games Bedroom Sex Toy Gifts**Xithas**$6.17**4.3★**▲ 118%**](https://www.amazon.com/dp/B0F1T78ZQQ) [**Date Night Sex Game Dice 6 PCS Position Decision Dice for Romantic Ideas Naughty Valentines Day Gifts for Boyfriend Girlfriend Husband or Wife Funny Acrylic Sex Dice (Black 4PCS & Red 2 PCS)**Lalamingo**$9.58**4.9★**▲ 92%**](https://www.amazon.com/dp/B0FSJW2G9F)
**~~View all trending →~~**
## **What buyers say about sex dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“Fun and Easy to Use”*
**Quality-Overall**19%
*“Great quality”*
**Gifting Purpose**10%
*“Definitely a giftable item”*
**Ease Of Use**10%
*“It comes in handy when you are in the mood”*
**Value For Money**5%
*“is available at an affordable price”*
**Instructions/User Manual/Troubleshooting**3%
*“It includes clear instructions”*
**Brightness/Shine/Glow**3%
*“it glows bright”*
**Stress/Anxiety**2%
*“Takes the stress off”*
**Sexual Wellness**2%
*“Add a bit of playful chance to your intimate life with this deluxe set of five sex dice”*
**Size-Overall**2%
*“The size was nice”*
### **What buyers complain about **
**Size-Overall**25%
*“Quite a small box”*
**Quality-Overall**13%
*“The quality is very poor”*
**Advertised Vs Actual Product**8%
*“Title is misleading as it is just a plain deck of cards”*
**Instructions/User Manual/Troubleshooting**6%
*“Lacks instructions”*
**Creativity**6%
*“Very uncreative or impossible positions it was lame”*
**Color**5%
*“oh, screening black in on gloss red faces, is nearly impossible to read and so much glare”*
**Value For Money**3%
*“My only real complaint is the price”*
**Sexual Wellness**3%
*“ignores female pleasure all together”*
**Durability**3%
*“doesn't feel very durable”*
**Brightness/Shine/Glow**3%
*“Mine doesn't glow at all”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**13%
**Quality-Overall**13%
**Instructions/User Manual/Troubleshooting**12%
**Fun/Entertainment Experience**5%
**Charging**5%
**Functionality-Overall**4%
**Product Condition**4%
**Value For Money**4%
**Certifications**4%
## **Common questions**
- **Is sex dice profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sex dice niche?**
- 14 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in sex dice?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for sex dice peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sex dice niche?**
- Listings span $5.02–$22.53; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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