---
title: "Sensitive Gum Toothpaste — $652K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sensitive-gum-toothpaste"
last_updated: "2026-08-11T11:02:58.788Z"
locale: en
meta:
description: "Niche score 48/100 · $652K/yr market · 309K searches/yr · $13.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $652K/yr market · 309K searches/yr · $13.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sensitive Gum Toothpaste — $652K/yr Amazon US Niche (2026) - Flapen"
---
# **sensitive gum toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 39Conversion 97Competition 23Returns 99Price range 48Avg price 62Brand share 0Review moat 32Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$652K**
$652K/yr · 309K searches
**Avg price**
**Good****$13.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.94–$24.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,266.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sensitive gum toothpaste is a $652K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sensitive gum toothpaste market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$539K–$674K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Sensodyne62% - Crest34% - Colgate2% - Parodontax1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +10.9% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/sensitive-gum-toothpaste/trend)
## **Top sensitive gum toothpaste search terms**
- **crest sensitive toothpaste**67K/yr-9.3%13.1% conv. - **sensodyne sensitivity and gum toothpaste**28K/yr+17.6%15.2% conv. - **sensodyne toothpaste gum**27K/yr-8.6%14.4% conv. - **sensodyne gum and sensitivity**25K/yr+3.5%15.8% conv. - **toothpaste for sensitive teeth and gums**27K/yr+26.3%3.5% conv. - **sensodyne gum**17K/yr+8.6%12.6% conv. - **crest gum and sensitive toothpaste**6K/yr+151.7%23.9% conv. - **crest sensitive and gum toothpaste**19K/yr-13.4%15.4% conv. - **sensodyne sensitivity & gum**8K/yr+179.4%13.2% conv. - **sensodyne toothpaste gum repair**12K/yr+16.9%13.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/sensitive-gum-toothpaste/search-terms)
## **Top sensitive gum toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$130K30%$196K40%$261K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3**Sensodyne**$17.18**4.7★6,004 rev](https://www.amazon.com/dp/B0BM4H31S1) [2**Sensodyne Sensitivity & Gum Sensitive Teeth Whitening Toothpaste Toothpaste for Gingivitis and Sensitive Teeth Treatment - 2.3 Ounces (Pack of 2)**Sensodyne**$8.99**4.7★463 rev](https://www.amazon.com/dp/B0FMF1FK1J) [3**Crest Pro-Health Sensitive and Gum All Day Protection Toothpaste 4.8 oz- Anti cavity Antibacterial Fluoride Clinically Proven Sensitivity**Crest**$7.56**4.7★1,122 rev](https://www.amazon.com/dp/B0CMVZ78PB) [4**Sensodyne Sensitivity & Gum Sensitive Toothpaste for Gingivitis Sensitive Teeth Treatment Clean & Fresh - 3.4 oz (pack of 4)**Sensodyne**$22.23**4.8★8,329 rev](https://www.amazon.com/dp/B095Z5PKDJ) [5**Crest Pro-Health Advanced Sensitive & Enamel Shield Toothpaste 5.1 Ounce (Pack of 1) - Packaging May Vary**Crest**$4.97**4.7★6,533 rev](https://www.amazon.com/dp/B01MUA08C1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2**Crest**$8.81**143 rev5mo ago](https://www.amazon.com/dp/B0G1VF6X4Y) [**Crest Pro-Health Advanced Sensitivity Whitening Plus Scope Toothpaste 5.1 oz x 2**Crest**$9.00**81 rev5mo ago](https://www.amazon.com/dp/B0G1SNJT1K) [**Crest Sensitivity Toothpaste 4.8 oz (3 Pack) Relieves Sensitivity Strengthens Gums Anticavity Clinically Proven Antibacterial Toothpaste**Crest**$19.29**280 rev7mo ago](https://www.amazon.com/dp/B0FZDCRTZF) [**Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz**Sensodyne**$4.94**609 rev7mo ago](https://www.amazon.com/dp/B0FTGFJ545) [**Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)**Sensodyne**$24.11**838 rev7mo ago](https://www.amazon.com/dp/B0FTG6XDDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**4.7★**▲ 163%**](https://www.amazon.com/dp/B0FMR7WT5R) [**Sensodyne Clinical Repair Whiten & Shine Toothpaste for Sensitivity Relief 3.4 oz (3 Pack)**Sensodyne**$24.11**4.7★**▲ 131%**](https://www.amazon.com/dp/B0FTG6XDDN) [**Sensodyne Sensitivity & Gum Sensitive Teeth Whitening Toothpaste Toothpaste for Gingivitis and Sensitive Teeth Treatment - 2.3 Ounces (Pack of 2)**Sensodyne**$8.99**4.7★**▲ 79%**](https://www.amazon.com/dp/B0FMF1FK1J) [**Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2**Crest**$8.81**4.5★**▲ 77%**](https://www.amazon.com/dp/B0G1VF6X4Y) [**Crest Pro-Health Advanced Sensitivity Whitening Plus Scope Toothpaste 5.1 oz x 2**Crest**$9.00**4.7★**▲ 74%**](https://www.amazon.com/dp/B0G1SNJT1K)
**~~View all trending →~~**
## **What buyers say about sensitive gum toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Sensitivity**22%
*“Works great for gum sensitivity”*
**Value For Money**15%
*“Affordable price”*
**Quality-Overall**14%
*“the reviews are good”*
**Tooth Brightening**13%
*“a gentle whitening boost”*
**Advertised Vs Actual Product**6%
*“AS ADVERTISED”*
**Efficiency**5%
*“Does A Good Job”*
**Cleansing**5%
*“Clean teeth”*
**Breathability**2%
*“Gives you fresh breath thats long lasting”*
**Ease Of Use**2%
*“easy to handle”*
**Texture/Consistency-Overall**2%
*“The texture is nice”*
### **What buyers complain about **
**Value For Money**14%
*“Waste of money”*
**Size-Overall**13%
*“Small in size”*
**Sensitivity-Overall**8%
*“sensitive”*
**Allergies**7%
*“I had some sensitivity problems”*
**Advertised Vs Actual Product**7%
*“The ad is misleading”*
**Functionality-Overall**4%
*“it just didnt fix my specific problem”*
**Ease Of Use**4%
*“I couldnt keep using it”*
**Texture/Consistency-Overall**3%
*“I am not a big fan of the texture”*
**Quality-Overall**3%
*“small cheap products”*
**Ingredients-Overall**2%
*“Does this contain fluoride”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Value For Money**12%
**Size-Overall**10%
**Ingredients-Overall**7%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Sensitivity-Overall**4%
**Leak-Proof**3%
**Color Fading/Discoloration**2%
**Product Condition**2%
## **Common questions**
- **Is sensitive gum toothpaste profitable to sell on Amazon United States?**
- The niche generates $652K/yr across 16 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sensitive gum toothpaste niche?**
- 4 brands and 54 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sensitive gum toothpaste?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Sensitivity-Overall. The return rate is 0.2%.
- **When does demand for sensitive gum toothpaste peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sensitive gum toothpaste niche?**
- Listings span $4.94–$24.11; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.
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