---
title: "Sea Buckthorn Oil Capsules — $204K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sea-buckthorn-oil-capsules"
last_updated: "2026-08-11T11:47:51.337Z"
locale: en
meta:
description: "Niche score 52/100 · $204K/yr market · 109K searches/yr · $27.65 avg price. Soft demand (-13.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $204K/yr market · 109K searches/yr · $27.65 avg price. Soft demand (-13.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sea Buckthorn Oil Capsules — $204K/yr Amazon US Niche (2026) - Flapen"
---
# **sea buckthorn oil capsules**
**Worth a look**
Shows low returns (0.0%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Market size 40Growth 18Conversion 73Competition 39Returns 100Price range 87Avg price 95Brand share 49Review moat 48Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.46–$65.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,706.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$204K**
$204K/yr · 109K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sea buckthorn oil capsules is a $204K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sea buckthorn oil capsules market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$221K–$277K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#708**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**20%**
- SEABUCKWONDERS26% - Carlyle19% - Micro Ingredients11% - Piping Rock11% - sibu8% - BulkSupplements4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/sea-buckthorn-oil-capsules/trend)
## **Top sea buckthorn oil capsules search terms**
- **sea buckthorn oil capsules**60K/yr-24.8%6.3% conv. - **omega 7 sea buckthorn oil capsules**15K/yr+34.1%6.3% conv. - **seabuckthorn oil capsules**22K/yr-12.9%5.1% conv. - **sea buckthorn capsules**8K/yr-0.5%3.6% conv. - **sea buckthorn oil supplement**4K/yr-25.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/sea-buckthorn-oil-capsules/search-terms)
## **Top sea buckthorn oil capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$31K20%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlyle Sea Buckthorn Oil Capsules | 200 Softgels | Non-GMO Gluten Free**Carlyle**$19.94**4.6★1,649 rev](https://www.amazon.com/dp/B08LQNQSY1) [2**SEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete 120 Softgels 60 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil**SEABUCKWONDERS**$35.85**4.6★4,992 rev](https://www.amazon.com/dp/B004BKR31E) [3**Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free**Micro Ingredients**$22.93**4.6★370 rev](https://www.amazon.com/dp/B0DS6MT295) [4**Piping Rock Sea Buckthorn Oil Capsules | 90 Softgels**Piping Rock**$9.46**4.6★579 rev](https://www.amazon.com/dp/B0BLF56D4J) [5**SeabuckWonders Organic Sea Buckthorn Oil Omega-7 Complete 30 Softgels 15 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil**SEABUCKWONDERS**$17.16**4.6★4,992 rev](https://www.amazon.com/dp/B094T17W46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIPOSOMAL Sea Buckthorn Oil Capsules | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas**baanaas For Babies to Nanas**$22.72**98 rev1y ago](https://www.amazon.com/dp/B0F5YG1P25) [**sibu Sea Buckthorn Omega-7 Softgels Starter Kit 60ct 30-Day Supply**sibu**$33.98**102 rev1y ago](https://www.amazon.com/dp/B0DZ7LWZPN) [**Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free**Micro Ingredients**$22.93**370 rev1y ago](https://www.amazon.com/dp/B0DS6MT295) [**Omega 3 6 7 9 Gummies for Women - Omega 3 Supplement with Sea Buckthorn Oil Flaxseed Oil Vitamins E A & Probiotics - Skin Eye & Dryness Chamomile Flavor - 60 Gummies**Marafiki**$18.57**603 rev1y ago](https://www.amazon.com/dp/B0DCBBCC3B) [**BulkSupplements.com Sea Buckthorn Oil Softgels - Sea Buckthorn Oil Supplement Omega-7 Supplement - Gluten Free 1 Softgel (150mg) per Serving 240 Softgels (Pack of 1)**BulkSupplements**$23.59**107 rev2y ago](https://www.amazon.com/dp/B0CVJ9PB3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Omega 3 6 7 9 Gummies for Women - Omega 3 Supplement with Sea Buckthorn Oil Flaxseed Oil Vitamins E A & Probiotics - Skin Eye & Dryness Chamomile Flavor - 60 Gummies**Marafiki**$18.57**4.5★**▲ 159%**](https://www.amazon.com/dp/B0DCBBCC3B) [**SeabuckWonders Organic Sea Buckthorn Oil Omega-7 Complete 30 Softgels 15 Day Supply with Omega 3 6 & 9 Supports Hair Skin & Nails 100% Pure with Zero Filler Oil**SEABUCKWONDERS**$17.16**4.6★**▲ 114%**](https://www.amazon.com/dp/B094T17W46) [**Best Naturals Sea Buckthorn Oil Powder Extract 10:1 500 mg 240 Capsules - Non-GMO Gluten Free - Contains Naturally Occuring Omega-7 Palmetoleic Acid**Best Naturals**$14.89**4.1★**▲ 74%**](https://www.amazon.com/dp/B0C4BZ6X43) [**Siberian Sea Buckthorn Oil Capsules 200 Softgels | from Wild-harvested Siberian Sea Buckthorn Berries | Oil Cold Pressed Unrefined Gluten Free Non-GMO Premium Omega 7**Siberian Green**$19.82**4.5★**▲ 39%**](https://www.amazon.com/dp/B09Q6FC52C) [**BulkSupplements.com Sea Buckthorn Oil Softgels - Sea Buckthorn Oil Supplement Omega-7 Supplement - Gluten Free 1 Softgel (150mg) per Serving 240 Softgels (Pack of 1)**BulkSupplements**$23.59**4.3★**▲ 36%**](https://www.amazon.com/dp/B0CVJ9PB3L)
**~~View all trending →~~**
## **What buyers say about sea buckthorn oil capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The product is well presented”*
**Moist/Dry**9%
*“Helps Dry Eyes”*
**Efficiency**7%
*“Very effective”*
**Ease Of Use**6%
*“Ease of use”*
**Value For Money**5%
*“Good Value”*
**Advertised Vs Actual Product**5%
*“Everything as advertised”*
**Lubrication**4%
*“also sexy lubrication”*
**Ease Of Chewing/Swallowing**3%
*“Easy to swallow”*
**Hormonal Balance**3%
*“Works better than hormones”*
**Side Effects**2%
*“It didn't cause cause any side-effects or react with other medication I take”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Doesnt seem to be as effective as another brand I previously used”*
**Value For Money**11%
*“a little expensive”*
**Side Effects**5%
*“Bad side effects”*
**Dosage**4%
*“Cannot take”*
**Ingredients-Overall**4%
*“I am unsure of what ingredient made me ill”*
**Moist/Dry**4%
*“put it directly on my skin as a test - zero moisture improvement”*
**Taste-Overall**4%
*“Awful tasting burps”*
**Acid Regulator/Stomach Ache Relief**3%
*“I sometimes have stomach upset”*
**Allergies**3%
*“An allergy”*
**Quality-Overall**3%
*“The quality control was non existent with this product”*
### **Top return reasons **
**Inflammation**33%
**Advertised Vs Actual Product**33%
**Functionality-Overall**17%
**Scratch Resistance**17%
## **Common questions**
- **Is sea buckthorn oil capsules profitable to sell on Amazon United States?**
- The niche generates $204K/yr across 21 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sea buckthorn oil capsules niche?**
- 16 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in sea buckthorn oil capsules?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.0%.
- **When does demand for sea buckthorn oil capsules peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the sea buckthorn oil capsules niche?**
- Listings span $9.46–$65.35; the average listing price is $27.65 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.
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