---
title: "Search terms — scum bum - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scum-bum/search-terms"
last_updated: "2026-08-11T10:31:58.375Z"
locale: en
meta:
  description: "Niche score 50/100 · $412K/yr market · 256K searches/yr · $23.35 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $412K/yr market · 256K searches/yr · $23.35 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scum bum - Flapen"
---

# **scum bum**

**Worth a look**

Shows low returns (0.5%), but soft demand (-45.0% this quarter) keeps it on the watch list.

Market size 56Growth 3Conversion 74Competition 22Returns 97Price range 77Avg price 95Brand share 30Review moat 24Quality gap 79

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$6.13–$46.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$412K**

$412K/yr · 256K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,318.15**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-45.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms