---
title: "Trend — scrub mop - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scrub-mop/trend"
last_updated: "2026-08-11T12:14:27.318Z"
locale: en
meta:
  description: "Niche score 55/100 · $345K/yr market · 277K searches/yr. A deep review moat (9,107 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $345K/yr market · 277K searches/yr. A deep review moat (9,107 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scrub mop - Flapen"
---

# **scrub mop**

**Worth a look**

Shows a sweet-spot price point ($37.38 avg), but a deep review moat (9,107 avg reviews) keeps it on the watch list.

Market size 53Growth 24Conversion 42Competition 63Returns 81Price range 62Avg price 95Brand share 75Review moat 22Quality gap 58

**Avg price**

**Incredible****$37.38**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.91–$144.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$345K**

$345K/yr · 277K searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,107.33**

avg incumbent reviews — the moat a new listing must climb

## Trend