---
title: "Trend — scrub brush - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scrub-brush/trend"
last_updated: "2026-07-21T07:09:14.721Z"
locale: en
meta:
  description: "scrub brush clears our launch bar: a $3.5M/yr market growing +11.5% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:description": "scrub brush clears our launch bar: a $3.5M/yr market growing +11.5% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:title": "Trend — scrub brush - Flapen"
---

# **scrub brush**

**Launch it**

A $3.5M/yr market growing +11.5% this quarter with returns at 0.9% — clears our launch bar.

Market size 96Growth 39Conversion 84Competition 80Returns 95Price range 68Avg price 44Brand share 83Review moat 24Quality gap 32

**Market size**

**Incredible****$3.5M**

$3.5M/yr · 3.3M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****$3.98–$38.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.23**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+11.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,498.34**

avg incumbent reviews — the moat a new listing must climb