---
title: "scrub brush — $3.5M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scrub-brush"
last_updated: "2026-07-20T19:47:24.673Z"
locale: en
meta:
description: "scrub brush clears our launch bar: a $3.5M/yr market growing +11.5% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:description": "scrub brush clears our launch bar: a $3.5M/yr market growing +11.5% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:title": "scrub brush — $3.5M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **scrub brush**
**Launch it**
A $3.5M/yr market growing +11.5% this quarter with returns at 0.9% — clears our launch bar.
Market size 96Growth 39Conversion 84Competition 80Returns 95Price range 68Avg price 44Brand share 83Review moat 24Quality gap 32
**Market size**
**Incredible****$3.5M**
$3.5M/yr · 3.3M searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$3.98–$38.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.23**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,498.34**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scrub brush is a $3.5M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 52% of demand. Verdict: Launch it — 68/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.4M–$4.5M**
- units × avg price
- **Launch success**
- **80%**
- 8 of 10 new (360d)
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**44%**
- Holikme22% - SetSail13% - Dsyrvd6% - Amazer5% - OXO5% - Betanull5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
100K60KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/scrub-brush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$104K6%$208K9%$312K12%$416K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 47 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holikme Cleaning Brush Set for Household Use Scrub Brush Kitchen Brush Tile Lines Brush for Bathroom Floor Tub Shower and Kitchen Surface (Green)**Holikme**$9.78**4.5★2,056 rev](https://www.amazon.com/dp/B0F7XM21CB) [2**SetSail Scrub Brush Heavy-Duty Scrub Brushes for Cleaning with Stiff Bristles Cleaning Brush for Shower Bathroom Carpet Kitchen and Bathtub Scrubber - 2 Pack**SetSail**$8.19**4.6★3,287 rev](https://www.amazon.com/dp/B09V57X5WM) [3**Holikme 7 Pack Deep Cleaning Brush Set Scrub Pads with Scraper Tip for Pool Walls Bathroom Grout Floor Bike Tub Shower Kitchen Surface (Green)**Holikme**$8.30**4.4★16,114 rev](https://www.amazon.com/dp/B088NFBS3B) [4**16Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (16 Pcs)**Dsyrvd**$6.02**4.5★345 rev](https://www.amazon.com/dp/B0FM2VSK8V) [5**Betanull Crevice Cleaning Brush Set Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More**Betanull**$9.72**4.6★2,185 rev](https://www.amazon.com/dp/B0CKFGNR71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SLinBeiBy 3 Pack Hard Bristle Scrub Brush Set Heavy Duty Cleaning Brushes with Ergonomic Handle Specifically Designed for Bathroom Shower Bathtub Tub Carpet Floor Grout Tile**SLinBeiBy**$8.20**52 rev4mo ago](https://www.amazon.com/dp/B0GJ6QQM19) [**3 Pack Heavy Duty Scrub Brush Set for Household Use Long Scrub Brush Handheld Scrub Brush and Crevice Brush with a Scraper Head for Cleaning Bathroom Tile Grout Tub Floor Sink**Mgitecy**$9.74**156 rev7mo ago](https://www.amazon.com/dp/B0G11HFY8F) [**15Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (1 Set)**KZOZVAEB**$5.51**110 rev7mo ago](https://www.amazon.com/dp/B0G31YCNFJ) [**Fabuloso Cleaning Brush Compact Hand Scrub Brush with Easy Grip Rubber Texture for Kitchen Bathroom Tile Baseboards and Floors Firm Bristles for Indoor Surface Cleaning White & Purple 6 Inch**Fabuloso**$3.98**120 rev9mo ago](https://www.amazon.com/dp/B0FTGRRZCL) [**Fabuloso Cleaning Brush with Handle Compact Handheld Household Scrub Brush Kitchen Bathroom Baseboards Tile and Floors Firm Bristles Indoor Surface Cleaning White Purple 5.5 Inch Everyday Cleaning**Fabuloso**$3.98**104 rev9mo ago](https://www.amazon.com/dp/B0FTGTGHSH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SLinBeiBy 3 Pack Hard Bristle Scrub Brush Set Heavy Duty Cleaning Brushes with Ergonomic Handle Specifically Designed for Bathroom Shower Bathtub Tub Carpet Floor Grout Tile**SLinBeiBy**$8.20**4.7★**▲ 267%**](https://www.amazon.com/dp/B0GJ6QQM19) [**Crevice Cleaning Brush Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More 12pcs**AUDELN**$8.95**4.4★**▲ 200%**](https://www.amazon.com/dp/B0CGDJSFXM) [**SetSail Multi-Purpose Scrub Brush of 2 Pack Stiff Bristles Cleaning Brush with Non-Slip Grip Heavy Duty Scrub Brushes for Cleaning Bathroom Kitchen Tile Bathtub Sink Grey**SetSail**$7.52**4.7★**▲ 161%**](https://www.amazon.com/dp/B0FLJFW3X3) [**15Pcs Crevice Cleaning Brush Set Hard Bristle Scrub Brushes Tools for Deep Cleaning Gap Window Groove Cleaning Brush for Sliding Door Sill Tile Lines Shutter Corner Sink Teapot Bottle (1 Set)**KZOZVAEB**$5.51**4.5★**▲ 161%**](https://www.amazon.com/dp/B0G31YCNFJ) [**Scrub Brush Set of 3pcs - Cleaning Shower Scrubber with Ergonomic Handle and Durable Bristles - Grout Cleaner Brush - Scrub Brushes for Cleaning Bathroom/Shower/Tile/Kitchen/Floor/Bathtub/Carpet Blue**Trazon**$15.71**4.6★**▲ 152%**](https://www.amazon.com/dp/B08BXRMTS2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**28%
*“Cleans great”*
**Quality-Overall**12%
*“Good Value and Good Quality Kit”*
**Value For Money**10%
*“AMAZING value”*
**Ease Of Use**6%
*“easy to put on”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Strength**5%
*“Sturdy construction”*
**Efficiency**4%
*“Works great”*
**Size-Overall**3%
*“Nice fit for the hand”*
**Durability**3%
*“Been holding up well so far”*
**Handle Quality**2%
*“Comfortable handle”*
### **What buyers complain about **
**Durability**11%
*“Did not last”*
**Ease Of Cleaning**11%
*“Not great for cleaning”*
**Quality-Overall**10%
*“Cheap quality”*
**Size-Overall**6%
*“Its a bit shorter than I expected”*
**Strength**6%
*“Doesn't feel sturdy”*
**Charging**5%
*“Won't charge”*
**Functionality-Overall**5%
*“does not turn on”*
**Ease Of Use**3%
*“Hard to control”*
**Value For Money**2%
*“most are quite expensive”*
**Battery Life**2%
*“Battery life isnt as good as expected”*
### **Top return reasons **
**Size-Overall**21%
**Cleaning Modes**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Value For Money**6%
**Defective Material/Parts**5%
**Strength**4%
**Ease Of Cleaning**3%
**Charging**3%
## **Common questions**
- **Is scrub brush profitable to sell on Amazon United States?**
- The niche generates $3.5M/yr across 47 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Launch it (68/100).
- **How competitive is the scrub brush niche?**
- 33 brands and 94 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in scrub brush?**
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.
- **When does demand for scrub brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the scrub brush niche?**
- Listings span $3.98–$38.46; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 6,498 reviews — the moat a new listing must climb.
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