---
title: "Trend — scotchgard for shoes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scotchgard-for-shoes/trend"
last_updated: "2026-08-11T12:33:09.043Z"
locale: en
meta:
  description: "Niche score 53/100 · $258K/yr market · 165K searches/yr · $13.80 avg price. Soft demand (-8.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $258K/yr market · 165K searches/yr · $13.80 avg price. Soft demand (-8.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scotchgard for shoes - Flapen"
---

# **scotchgard for shoes**

**Worth a look**

Shows low returns (0.5%), but soft demand (-8.2% this quarter) keeps it on the watch list.

Market size 48Growth 21Conversion 92Competition 31Returns 97Price range 61Avg price 65Brand share 62Review moat 22Quality gap 58

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.80**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$7.96–$25.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$258K**

$258K/yr · 165K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****8,740.53**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

## Trend