---
title: "Trend — scotch brite dishwand refills - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scotch-brite-dishwand-refills/trend"
last_updated: "2026-08-11T11:45:03.830Z"
locale: en
meta:
  description: "Niche score 54/100 · $806K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $806K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scotch brite dishwand refills - Flapen"
---

# **scotch brite dishwand refills**

**Worth a look**

Shows searches that convert (15.0% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 73Growth 23Conversion 97Competition 53Returns 97Price range 45Avg price 54Brand share 5Review moat 44Quality gap 47

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$806K**

$806K/yr · 429K searches

**Avg price**

**Good****$12.52**

avg listing price — sweet spot $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.16–$24.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,132.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend