---
title: "Search terms — scents - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scents/search-terms"
last_updated: "2026-08-11T10:38:49.809Z"
locale: en
meta:
  description: "Niche score 63/100 · $672K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $672K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scents - Flapen"
---

# **scents**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 36Conversion 28Competition 83Returns 94Price range 52Avg price 92Brand share 78Review moat 22Quality gap 68

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$52.98**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$672K**

$672K/yr · 571K searches

**Price range**

**Good****$3.03–$166.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+8.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,374.95**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms