---
title: "Scar — $6.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scar"
last_updated: "2026-08-11T13:52:23.773Z"
locale: en
meta:
description: "Niche score 60/100 · $6.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $6.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scar — $6.8M/yr Amazon US Niche (2026) - Flapen"
---
# **scar**
**Worth a look**
Shows a $6.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 18Conversion 63Competition 45Returns 96Price range 84Avg price 88Brand share 49Review moat 19Quality gap 57
**Market size**
**Incredible****$6.8M**
$6.8M/yr · 6.0M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.34–$73.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****14,654.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scar is a $6.8M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scar market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$6.1M–$8.1M**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**19%**
- Mederma24% - Mitgary18% - ScarAway13% - Cicatricure12% - HealFast8% - BIOCORNEUM6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
250K150KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/scar/trend)
## **Top scar search terms**
- **scar**2.9M/yr-29.8%0.3% conv. - **scar cream**1.1M/yr+26.1%10.6% conv. - **silicone scar gel**390K/yr+31.5%11.2% conv. - **scar gel**376K/yr+8.3%11.4% conv. - **scar removal cream**357K/yr-29.5%6.8% conv. - **scar cream for surgical scars**143K/yr+8.7%10.7% conv. - **scar treatment**99K/yr+17.3%6.6% conv. - **silicone gel for scars**102K/yr-4.5%12.0% conv. - **scar removal**85K/yr-2.0%5.4% conv. - **silicone scar**65K/yr+4.5%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/scar/search-terms)
## **Top scar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$339K10%$678K15%$1.0M20%$1.4M101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)**Mitgary**$8.81**4.7★3,474 rev](https://www.amazon.com/dp/B0D3FWRQCY) [2**Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)**Cicatricure**$11.79**4.4★24,635 rev](https://www.amazon.com/dp/B0043WAD9O) [3**Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)**Mederma**$17.37**4.4★25,618 rev](https://www.amazon.com/dp/B08SS4TJ9C) [4**ScarAway Silicone Scar Gel Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars from Injury Burns & Surgery Water Resistant 10g (0.35 Oz)**ScarAway**$11.63**4.4★6,179 rev](https://www.amazon.com/dp/B0BZ7NQ4CD) [5**HealFast Silicone Scar Gel & Cream for Surgical Scars - Medical Grade Scar Treatment & Removal for Keloid Acne Burns C Section Stretch Marks - Physician Formulated Advanced Silicone Gel for Scars**HealFast**$24.74**4.4★4,129 rev](https://www.amazon.com/dp/B08X12WCF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advanced Scar Gel Silicone Scar Gel for Keloid Bump Removal Post-Surgery Scars Acne Scars Burn Marks & Stretch Marks Scar Treatment for Old & New Scars 1.2oz / 35g**KOJYOCYO**$13.88**158 rev8mo ago](https://www.amazon.com/dp/B0FP2HQD4L) [**Silicone Scar Cream Scar Gel - Advanced Scar Removal Cream for Surgical Scars Stretch Marks Acne C-Section Keloids Old & New Scars Scar Treatment from Body & Face 35g (1.23Oz)**LURAVO**$12.86**328 rev8mo ago](https://www.amazon.com/dp/B0FWCB2GYL) [**Advance Silicone Scar Cream Gel: Old & New Scars Treatment Stretch Marks Removal - Body Face Surgical Skin Healing - Recovery C-Section Keloids Injury Acne Wound Dark Spot for Kids 1oz (30 g) (Green)**Ladygo**$5.34**89 rev10mo ago](https://www.amazon.com/dp/B0FNQW3TYX) [**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**269 rev1y ago](https://www.amazon.com/dp/B0F8BSQWJC) [**Scar Cream Silicone Scar Gel Scar Removal Cream Scar Silicone Gel Scar Gel Scar Cream for Surgical Scars and Keloid Bump (1pcs)**NYYQYYN**$10.84**372 rev1y ago](https://www.amazon.com/dp/B0F3VV8ZKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Advanced Scar Gel Silicone Scar Gel for Keloid Bump Removal Post-Surgery Scars Acne Scars Burn Marks & Stretch Marks Scar Treatment for Old & New Scars 1.2oz / 35g**KOJYOCYO**$13.88**4.5★**▲ 257%**](https://www.amazon.com/dp/B0FP2HQD4L) [**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**4.5★**▲ 168%**](https://www.amazon.com/dp/B0F8BSQWJC) [**Advance Silicone Scar Cream Gel: Old & New Scars Treatment Stretch Marks Removal - Body Face Surgical Skin Healing - Recovery C-Section Keloids Injury Acne Wound Dark Spot for Kids 1oz (30 g) (Green)**Ladygo**$5.34**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FNQW3TYX) [**ScarAway Kids Silicone Scar Gel 100% Medical-Grade Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars on Face & Body from Injury Burns & Surgery Water Resistant Clear 6g**ScarAway**$10.01**4.4★**▲ 80%**](https://www.amazon.com/dp/B0CC3D5S5H) [**Mederma Advanced Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Acne Stitches Burns and More 50 Grams**Mederma**$33.47**4.4★**▲ 36%**](https://www.amazon.com/dp/B08SS9KJG3)
**~~View all trending →~~**
## **What buyers say about scar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent Product”*
**Efficiency**11%
*“Works Well”*
**Value For Money**8%
*“Great Deal”*
**Symptom Reduction**6%
*“help ease up the redness”*
**Soft Feel**6%
*“Goes on smooth”*
**Ease Of Use**6%
*“Goes on easy”*
**Ease Of Application**5%
*“Application is easy”*
**Moist/Dry**4%
*“Good moisturizer”*
**Smell**4%
*“Its fragrance free”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Product does not work as described”*
**Adhesion/Stickiness**11%
*“Adhesive is HORRIBLE”*
**Value For Money**7%
*“most expensive”*
**Allergies**7%
*“Skin irritation”*
**Size-Overall**5%
*“Small tube,”*
**Smell**5%
*“Not fragrance free”*
**Symptom Reduction**5%
*“Didn't notice improvement”*
**Skin Health**3%
*“It is an irritate the skin”*
**Durability**3%
*“Come off easily”*
**Quality-Overall**3%
*“Cheaper quality than other brands”*
### **Top return reasons **
**Functionality-Overall**21%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Smell**5%
**Value For Money**5%
**Product Condition**4%
**Defective Material/Parts**3%
**Ingredients-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is scar profitable to sell on Amazon United States?**
- The niche generates $6.8M/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the scar niche?**
- 16 brands and 77 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in scar?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.8%.
- **When does demand for scar peak?**
- Demand peaks in Mar–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the scar niche?**
- Listings span $5.34–$73.62; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 14,655 reviews — the moat a new listing must climb.
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