---
title: "Scalloped Plates — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scalloped-plates"
last_updated: "2026-08-11T09:49:24.625Z"
locale: en
meta:
description: "Niche score 54/100 · $179K/yr market · 255K searches/yr · $29.80 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $179K/yr market · 255K searches/yr · $29.80 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scalloped Plates — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **scalloped plates**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 36Growth 28Conversion 30Competition 95Returns 39Price range 86Avg price 95Brand share 82Review moat 71Quality gap 24
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$29.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.10–$67.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****661.86**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$179K**
$179K/yr · 255K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scalloped plates is a $179K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalloped plates market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$179K–$238K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**53%**
Top 20: 88%
**Top-5 click share**
**20%**
Top 20: 51%
**Open market**
**42%**
- LIYH Love in your heart14% - NatNarr13% - U-QE10% - YOUBET8% - I000007% - supernal5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/scalloped-plates/trend)
## **Top scalloped plates search terms**
- **scalloped plastic plates**53K/yr-19.3%1.1% conv. - **white scalloped plastic plates**20K/yr+16.9%2.0% conv. - **ivory plates**16K/yr+11.0%3.0% conv. - **cream plates**17K/yr+13.6%1.6% conv. - **ivory disposable plates**16K/yr-1.5%1.5% conv. - **white scalloped plates**16K/yr+8.8%1.9% conv. - **cream plastic plates**16K/yr-9.3%2.2% conv. - **scallop plates**11K/yr+31.2%1.1% conv. - **plastic scalloped plates**9K/yr+4.6%1.0% conv. - **beige plastic plates**12K/yr-6.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/scalloped-plates/search-terms)
## **Top scalloped plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LIYH 24 Pcs Plastic Plates Reusable Unbreakable Dinner Plates Scalloped Plastic Plates Dishwasher Safe Ivory Plate Sets Perfect for Parties Birthday Picnics BPA Free(12Guests)**LIYH Love in your heart**$30.56**4.8★549 rev](https://www.amazon.com/dp/B0C32S2CY2) [2**I00000 102 Pcs Ivory Plastic Plates Disposable Party Plates Include 51 Ivory Dinner Plate 10 and 51 Plastic Dessert Plate 7 Perfect for Birthday Party & Wedding**I00000**$31.34**4.8★5,762 rev](https://www.amazon.com/dp/B0DR53P8XW) [3**NatNarr 30 Pcs Ivory Paper Plates 9 Inch Disposable Scalloped Cream Plates Cute Beige Wedding Dessert Cake Plate Party Dinner Plate for Engagement Baby Bridal Shower**NatNarr**$9.33**4.6★586 rev](https://www.amazon.com/dp/B0FBS7QXF2) [4**Lullaby 60PCS Ivory Scalloped Plastic Plates with Gold Rim Disposable Elegant Plates Include 30pcs Dinner Plate 10.25 30pcs Plastic Dessert Plate 7.5 Perfect for Wedding and Party**Lullaby**$30.27**4.5★658 rev](https://www.amazon.com/dp/B09875M1RR) [5**U-QE 100 Piece Ivory Scalloped Plastic Plates for Party - Plastic Plates Disposable Heavy Duty - High End Disposable Plates for Wedding Including 50PCS 9 Dinner Plates & 50PCS 6.5 Dessert Plates**U-QE**$32.71**4.4★801 rev](https://www.amazon.com/dp/B0CQYGRGWT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tinybee 60PCS Ivory Plastic Plates - Heavy Duty Ivory Disposable Plates Elegant Plastic Plates for Bridal Shower Wedding and Party Including 30 Dinner Plates 10 & 30 Dessert Plates 7.5**Tinybee**$27.16**77 rev9mo ago](https://www.amazon.com/dp/B0FWXQHXCG) [**LIYH 50 Pcs White Scalloped Plastic Plates Reusable - Unbreakable Plastic Plates for Weddings Party Outdoor Picnics Dishwasher Safe BPA Free(25Guests)**LIYH Love in your heart**$53.46**549 rev1y ago](https://www.amazon.com/dp/B0FH9P2BNF) [**YOUBET 100PCS Ivory Scalloped Plastic Plates - Heavy Duty Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party**YOUBET**$38.70**287 rev1y ago](https://www.amazon.com/dp/B0FD2YH7TT) [**YOUBET 100PCS Pink Scalloped Plastic Plates - Heavy Duty Pink Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party**YOUBET**$38.09**287 rev1y ago](https://www.amazon.com/dp/B0FD2X3GGS) [**Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware**Xiangqu**$20.08**1,351 rev1y ago](https://www.amazon.com/dp/B0FCY939T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**I00000 200 Pcs Ivory Plastic Plates Disposable Party Plates Include 100 Ivory Dinner Plate 10 and 100 Plastic Dessert Plate 7 Perfect for Birthday Party & Wedding**I00000**$45.36**4.7★**▲ 184%**](https://www.amazon.com/dp/B0F7K5GVP5) [**Tinybee 60PCS Ivory Plastic Plates - Heavy Duty Ivory Disposable Plates Elegant Plastic Plates for Bridal Shower Wedding and Party Including 30 Dinner Plates 10 & 30 Dessert Plates 7.5**Tinybee**$27.16**4.4★**▲ 182%**](https://www.amazon.com/dp/B0FWXQHXCG) [**YOUBET 100PCS Pink Scalloped Plastic Plates - Heavy Duty Pink Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party**YOUBET**$38.09**4.4★**▲ 182%**](https://www.amazon.com/dp/B0FD2X3GGS) [**YOUBET 100PCS Ivory Scalloped Plastic Plates - Heavy Duty Disposable Fancy Hard Plates Include 50 Dinner Plate 50 Dessert Plate for Wedding & Party**YOUBET**$38.70**4.4★**▲ 103%**](https://www.amazon.com/dp/B0FD2YH7TT) [**ISFANGCO 60Pcs Heavy Weight Ivory Plastic Plates with Gold Trim Heavy Duty Wedding Plates Elegant Disposable Plate Sets include 30 Dinner & 30 Dessert Plates for Party & Wedding(30 Guests)**ISFANGCO**$30.13**4.6★**▲ 93%**](https://www.amazon.com/dp/B0F99D2TZR)
**~~View all trending →~~**
## **What buyers say about scalloped plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The quality is sturdy”*
**Strength**14%
*“did not feel flimsy”*
**Durability**8%
*“held up very well”*
**Color**8%
*“The color is really beautiful”*
**Value For Money**7%
*“Worth The Money”*
**Design-Overall**6%
*“Very elegant design”*
**Size-Overall**4%
*“Size is accurate”*
**Advertised Vs Actual Product**3%
*“Just as pictured”*
**Material Quality**3%
*“This set is extremely well made with beautiful material”*
**Shape/Style**3%
*“Classy and elegant”*
### **What buyers complain about **
**Strength**17%
*“not sturdy”*
**Thickness**14%
*“They are made of thin plastic”*
**Quality-Overall**10%
*“Low quality”*
**Color**5%
*“Color is off”*
**Value For Money**5%
*“Looked way more expensive than they were”*
**Durability**4%
*“breakable”*
**Advertised Vs Actual Product**3%
*“False advertisement when it says 30 and 30”*
**Thin**3%
*“Too thin”*
**Weight Heavy**3%
*“heavy dinnerware”*
**Size-Overall**2%
*“be aware the cups are smaller than they look”*
### **Top return reasons **
**Size-Overall**24%
**Color**24%
**Strength**11%
**Value For Money**9%
**Thin**8%
**Material Quality**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Weight Heavy**2%
**Thickness**2%
## **Common questions**
- **Is scalloped plates profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 99 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the scalloped plates niche?**
- 40 brands and 50 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in scalloped plates?**
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 3.9%.
- **When does demand for scalloped plates peak?**
- Demand peaks in Apr–May–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the scalloped plates niche?**
- Listings span $8.10–$67.88; the average listing price is $29.80 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.
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