---
title: "Scalloped Napkins — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/scalloped-napkins"
last_updated: "2026-08-11T15:03:08.600Z"
locale: en
meta:
description: "Niche score 45/100 · $26K/yr market · 86K searches/yr · $11.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $26K/yr market · 86K searches/yr · $11.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scalloped Napkins — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **scalloped napkins**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 46Conversion 32Competition 78Returns 46Price range 53Avg price 49Brand share 53Review moat 81Quality gap 32
**Review moat**
**Great****382.98**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.94–$25.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.89**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$26K**
$26K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, scalloped napkins is a $26K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalloped napkins market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**73%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**23%**
- BEFORYOU30% - NatNarr27% - Hoiny6% - Whaline6% - SietDESEO4% - PurpleEssences3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/scalloped-napkins/trend)
## **Top scalloped napkins search terms**
- **scalloped napkins**49K/yr+18.1%2.5% conv. - **scalloped cocktail napkins**10K/yr+29.9%2.7% conv. - **scalloped dinner napkins**8K/yr+18.4%1.3% conv. - **scallop napkins**7K/yr+13.5%3.2% conv. - **scalloped paper napkins**5K/yr-7.3%1.6% conv. - **scalloped napkins disposable**4K/yr+26.3%1.6% conv. - **scalloped edge napkins**3K/yr-8.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/scalloped-napkins/search-terms)
## **Top scalloped napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 Pack Cocktail Napkin 2-Ply Scalloped Edged Milky-White Napkins 5 x 5IN**BEFORYOU**$9.62**4.8★1,080 rev](https://www.amazon.com/dp/B0CZRF17KW) [2**NatNarr 120 Pcs Cocktail Napkins Scalloped White Wedding Napkins Disposable Dessert Beverage Napkins for Wedding Bridal Shower Coffee Bar Dinner 5 x 5 Inch**NatNarr**$8.37**4.6★1,250 rev](https://www.amazon.com/dp/B0D9QPR9FM) [3**NatNarr 120 Pcs Cocktail Napkins Scalloped Ivory Paper Napkins Disposable Cream Dessert Beverage Party Napkin for Wedding Bridal Baby Shower Birthday**NatNarr**$8.35**4.6★1,250 rev](https://www.amazon.com/dp/B0DJ2ZR2PQ) [4**100 Pcs Cocktail Napkins 2-Ply 5 x 5 Inches Disposable Scalloped Napkins Thick Premium Dessert Napkins for Party Wedding Dinner Birthday Anniversary Festival (Sage Green)**Hoiny**$6.94**4.6★439 rev](https://www.amazon.com/dp/B0DPYWZQKW) [5**100 Pack Cocktail Napkin 2-Ply Scalloped Edged Pink Napkins 5 x 5IN**BEFORYOU**$8.92**4.8★1,080 rev](https://www.amazon.com/dp/B0CG2Y9YP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**80 Pcs Sage Green and White Napkins 3 Ply Scalloped Napkins 5 x 5 Inch**NatNarr**$9.30**62 rev6mo ago](https://www.amazon.com/dp/B0GFDKBPHJ) [**80 Pcs Pink and White Napkins 3 Ply Scalloped Cocktail Napkins 5 x 5 Inch**NatNarr**$9.08**62 rev6mo ago](https://www.amazon.com/dp/B0GFD5QRGR) [**JarThenaAMCS 100 Pcs Scalloped Paper Napkins Cocktail Napkins 4 Mixed Colors Disposable Beverage Napkin Hand Towels for Birthday Baby Shower Drink Pastel Party Table Decor Supplies**JarThenaAMCS**$13.69**10 rev7mo ago](https://www.amazon.com/dp/B0G885H341) [**Kochorie 150 Pack Scalloped Napkins Disposable 2 Ply Mix Color Napkins Beverage Cocktail Napkins for Party Wedding Bridal Shower Dinner Bohemian Color**Kochorie**$17.12**11 rev7mo ago](https://www.amazon.com/dp/B0G4TTCXCV) [**NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins**NatNarr**$9.88**153 rev8mo ago](https://www.amazon.com/dp/B0FZ9NX1CD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JarThenaAMCS 100 Pcs Scalloped Paper Napkins Cocktail Napkins 4 Mixed Colors Disposable Beverage Napkin Hand Towels for Birthday Baby Shower Drink Pastel Party Table Decor Supplies**JarThenaAMCS**$13.69**4.2★**▲ 153%**](https://www.amazon.com/dp/B0G885H341) [**Kochorie 150 Pack Scalloped Napkins Disposable 2 Ply Mix Color Napkins Beverage Cocktail Napkins for Party Wedding Bridal Shower Dinner Bohemian Color**Kochorie**$17.12**4.0★**▲ 147%**](https://www.amazon.com/dp/B0G4TTCXCV) [**80 Pcs Sage Green and White Napkins 3 Ply Scalloped Napkins 5 x 5 Inch**NatNarr**$9.30**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GFDKBPHJ) [**80 Pcs Pink and White Napkins 3 Ply Scalloped Cocktail Napkins 5 x 5 Inch**NatNarr**$9.08**4.6★**▲ 135%**](https://www.amazon.com/dp/B0GFD5QRGR) [**200 Pack Cocktail Napkin 2-Ply Scalloped Edged 5 x 5IN Sage-Green**BEFORYOU**$15.08**4.8★**▲ 129%**](https://www.amazon.com/dp/B0C6D7FPXV)
**~~View all trending →~~**
## **What buyers say about scalloped napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Perfect Blue”*
**Quality-Overall**18%
*“Cute and great quality”*
**Value For Money**12%
*“Good value for money”*
**Advertised Vs Actual Product**6%
*“Exactly as shown”*
**Design-Overall**6%
*“The design added a nice touch to the table setup”*
**Size-Overall**5%
*“Nice size”*
**Thickness**4%
*“Theyre thick enough to handle typical use like wiping hands or small spills”*
**Shape/Style**2%
*“elegant look”*
**Ease Of Use**2%
*“Handy”*
**Durability**1%
*“they held up really well throughout the event”*
### **What buyers complain about **
**Thickness**21%
*“The material is thin”*
**Size-Overall**14%
*“Small”*
**Color**10%
*“gets white things green”*
**Quality-Overall**4%
*“Not a quality napkin”*
**Smell**4%
*“Hoping they smell”*
**Ease Of Use**4%
*“not everyday use”*
**Value For Money**3%
*“look more expensive than they really are”*
**Absorbency**3%
*“Not absorbent-”*
**Thin**2%
*“Extremely thin”*
**Strength**2%
*“Flimsy”*
### **Top return reasons **
**Color**51%
**Size-Overall**24%
**Value For Money**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Material Quality**1%
**Thickness**1%
**Wrinkles**0%
**Design-Overall**0%
## **Common questions**
- **Is scalloped napkins profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 45 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the scalloped napkins niche?**
- 21 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in scalloped napkins?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 3.3%.
- **When does demand for scalloped napkins peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the scalloped napkins niche?**
- Listings span $5.94–$25.12; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.
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