---
title: "Reviews — sawyer picaridin insect repellent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sawyer-picaridin-insect-repellent/reviews"
last_updated: "2026-08-11T10:52:35.800Z"
locale: en
meta:
  description: "Niche score 61/100 · $2.2M/yr market · 1.1M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $2.2M/yr market · 1.1M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — sawyer picaridin insect repellent - Flapen"
---

# **sawyer picaridin insect repellent**

**Launch it**

A $2.2M/yr market growing +314.7% this quarter with returns at 0.5% — clears our launch bar.

Market size 95Growth 100Conversion 97Competition 14Returns 98Price range 52Avg price 63Brand share 0Review moat 22Quality gap 37

**Growth**

**Incredible****+314.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 1.1M searches

**Avg price**

**Good****$13.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.46–$24.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,423.92**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Reviews