---
title: "Sawyer Picaridin Insect Repellent — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sawyer-picaridin-insect-repellent"
last_updated: "2026-08-11T09:04:29.727Z"
locale: en
meta:
description: "Niche score 61/100 · $2.2M/yr market · 1.1M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $2.2M/yr market · 1.1M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sawyer Picaridin Insect Repellent — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **sawyer picaridin insect repellent**
**Launch it**
A $2.2M/yr market growing +314.7% this quarter with returns at 0.5% — clears our launch bar.
Market size 95Growth 100Conversion 97Competition 14Returns 98Price range 52Avg price 63Brand share 0Review moat 22Quality gap 37
**Growth**
**Incredible****+314.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.1M searches
**Avg price**
**Good****$13.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.46–$24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,423.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sawyer picaridin insect repellent is a $2.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sawyer picaridin insect repellent market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.0M–$2.7M**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Sawyer77% - OFF!17% - Ranger Ready Repellents2% - Natrapel2% - Grand Tongo2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +314.7% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/health-household/sawyer-picaridin-insect-repellent/trend)
## **Top sawyer picaridin insect repellent search terms**
- **picaridin insect repellent**333K/yr+298.9%11.5% conv. - **picaridin**178K/yr+349.6%9.1% conv. - **sawyer picaridin insect repellent**173K/yr+285.5%17.5% conv. - **picaridin bug spray**60K/yr+517.5%10.8% conv. - **sawyer picaridin**38K/yr+429.5%15.9% conv. - **sawyer insect repellent**43K/yr+163.6%10.2% conv. - **insect shield clothing**24K/yr+704.7%0.1% conv. - **picaridin insect repellent spray**35K/yr+529.7%10.7% conv. - **picaridin spray**29K/yr+469.3%9.6% conv. - **insect shield**28K/yr+330.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/sawyer-picaridin-insect-repellent/search-terms)
## **Top sawyer picaridin insect repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$219K20%$439K30%$658K40%$878K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★16,269 rev](https://www.amazon.com/dp/B07BSM6WTY) [2**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [3**Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)**Sawyer**$19.33**4.5★11,821 rev](https://www.amazon.com/dp/B07BSN7FHH) [4**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★2,090 rev](https://www.amazon.com/dp/B0DP5DZ57B) [5**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★42,088 rev](https://www.amazon.com/dp/B001ANQVYU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**1,269 rev1y ago](https://www.amazon.com/dp/B0F4M7C3ZG) [**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**424 rev1y ago](https://www.amazon.com/dp/B0DVWFZJP7) [**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**2,090 rev1y ago](https://www.amazon.com/dp/B0DP5DZ57B) [**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [**Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood**Grand Tongo**$14.02**1,470 rev3y ago](https://www.amazon.com/dp/B0BZ5L4Y1G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F4M7C3ZG) [**Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)**Natrapel**$24.18**4.4★**▲ 37%**](https://www.amazon.com/dp/B07Z462SYG) [**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**4.6★**▲ 22%**](https://www.amazon.com/dp/B0DVWFZJP7) [**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★**▲ 14%**](https://www.amazon.com/dp/B07BSM6WTY) [**Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)**Sawyer**$19.33**4.5★**▲ 13%**](https://www.amazon.com/dp/B07BSN7FHH)
**~~View all trending →~~**
## **What buyers say about sawyer picaridin insect repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**30%
*“Fantastic insect repellent”*
**Smell**14%
*“has a gentle smell”*
**Quality-Overall**11%
*“Good trusted brand”*
**Spray/Flow**7%
*“Great spray”*
**Value For Money**3%
*“worth every single penny”*
**Efficiency**3%
*“Efectivo”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Adhesion/Stickiness**2%
*“Works well and not sticky on your skin”*
**Safety Standards**2%
*“The front of the bottle says its safe for clothing”*
### **What buyers complain about **
**Pest/Insect Control**23%
*“Didnt work for mosquitoes”*
**Functionality-Overall**10%
*“Not effective”*
**Leak-Proof**10%
*“Leaks”*
**Spray/Flow**7%
*“it does not spray”*
**Smell**5%
*“Strong chemical smell”*
**Value For Money**4%
*“Expensive”*
**Ease Of Use**3%
*“Not easy to use”*
**Size-Overall**3%
*“such small containers”*
**Quality-Overall**3%
*“bad quality”*
**Durability**2%
*“Cheap spray bottle completely came apart in the first minutes of use”*
### **Top return reasons **
**Size-Overall**25%
**Advertised Vs Actual Product**15%
**Value For Money**13%
**Leak-Proof**12%
**Pest/Insect Control**8%
**Functionality-Overall**8%
**Spray/Flow**5%
**Instructions/User Manual/Troubleshooting**2%
**Product Condition**1%
**Portability**1%
## **Common questions**
- **Is sawyer picaridin insect repellent profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 13 tracked products. 90-day search growth is +314.7%. Flapen's verdict: Launch it (61/100).
- **How competitive is the sawyer picaridin insect repellent niche?**
- 5 brands and 43 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sawyer picaridin insect repellent?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 0.5%.
- **When does demand for sawyer picaridin insect repellent peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the sawyer picaridin insect repellent niche?**
- Listings span $6.46–$24.18; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 10,424 reviews — the moat a new listing must climb.
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