---
title: "Sarms — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sarms"
last_updated: "2026-08-11T09:38:36.921Z"
locale: en
meta:
description: "Niche score 45/100 · $38K/yr market · 188K searches/yr · $52.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $38K/yr market · 188K searches/yr · $52.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sarms — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **sarms**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 5Competition 54Returns 100Price range 58Avg price 92Brand share 57Review moat 22Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$52.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$14.77–$161.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,433.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 188K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sarms is a $38K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sarms market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$66K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#296**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**24%**
- Nutrex Research30% - Anabolic Research16% - Prime Labs12% - Animal8% - Nutricost6% - UNALTERED5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/sarms/trend)
## **Top sarms search terms**
- **sarms**45K/yr-22.3%0.7% conv. - **trenbolone**36K/yr-20.3%0.4% conv. - **rad 140**26K/yr-14.9%0.4% conv. - **anadrol**8K/yr+21.9%0.5% conv. - **trembolona**9K/yr-9.6%0.3% conv. - **prohormones for bodybuilding**5K/yr+5.3%0.5% conv. - **rad140**9K/yr-11.1%0.2% conv. - **prohormones**5K/yr+109.2%0.1% conv. - **sarm**6K/yr-27.5%0.5% conv. - **trenbolone steroids**9K/yr-51.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/sarms/search-terms)
## **Top sarms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrex Research Anabol Hardcore Anabolic Activator Muscle Builder and Hardening Agent 60 Pills Fast Acting Liquid Capsules - 1 Month Supply**Nutrex Research**$37.07**4.3★5,308 rev](https://www.amazon.com/dp/B087XBNVG5) [2**Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets**Prime Labs**$21.93**4.1★95,166 rev](https://www.amazon.com/dp/B01MQ1JLWY) [3**Anabolic Research Mass Stack - 1 Month Supply - 4 Bottles - Dietary Supplement Supports Workout Recovery and Strength**Anabolic Research**$161.28**4.0★9 rev](https://www.amazon.com/dp/B0FVB2MNG9) [4**Anabolic Research Deca 200 - Strength & Size Muscle Recovery Joint Protection - 1 Month Supply**Anabolic Research**$87.36**4.0★58 rev](https://www.amazon.com/dp/B01M0LMX1M) [5**UNALTERED Anabolic Muscle Builder for Men - Growth Size Strength - Natural Muscle Building Supplement & Energy Booster - Tribulus Terrestris Ginseng Vitamin D3 Ashwagandha - 150 Capsules**UNALTERED**$46.89**4.4★2,339 rev](https://www.amazon.com/dp/B08YZ8V76M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anabolic Research Mass Stack - 1 Month Supply - 4 Bottles - Dietary Supplement Supports Workout Recovery and Strength**Anabolic Research**$161.28**9 rev9mo ago](https://www.amazon.com/dp/B0FVB2MNG9) [**Sapogenix Anabolic Activator for Muscle Growth Strength & Recovery Exclusive High-Potency Muscle Builder w/ Cyclosome Delivery For Optimal Absorption For Bulking or Cutting Cycles (60 Tablets)**Huge Supplements**$95.73**27 rev11mo ago](https://www.amazon.com/dp/B0FM8C4ZWW) [**Old School Labs Testosterone Supplement for Men Max Potency Tongkat Ali with BioPerine for Max Absorption Supports Muscle Strength Recovery Drive & Stamina Turkesterone 120 Capsules**Old School Labs**$26.87**1,042 rev2y ago](https://www.amazon.com/dp/B0CWN1GNXC) [**Nutrex Research Anabol Ripped Anabolic 2 in 1 Muscle Builder for Men Muscle Growth Supplements Shredding Formula Recovery Thermogenic Support Lean Physique 60 Count**Nutrex Research**$38.70**601 rev2y ago](https://www.amazon.com/dp/B0CT66FPRP) [**Turkesterone Tongkat Ali Supplement (500mg Ajuga Turkestanica + 250mg Tongkat Ali) 60 Capsules-Turkesterone Supplement 1000mg - Muscle Strength & Recovery Support - Made in The USA BY Peak Revival-X**Peak Revival-X**$37.15**1,085 rev3y ago](https://www.amazon.com/dp/B0BRTKXV95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost Testosterone Support Complex (90 Capsules) -1800mg Per Serving**Nutricost**$15.05**4.3★**▲ 337%**](https://www.amazon.com/dp/B01N0ESJQ8) [**Animal M-Stak - Muscle Builder and Anabolic Mass Gainer Supplement for Bodybuilding - Lean Muscle Growth Amino Complex and Pre Workout Energy 21 Packs**Animal**$42.69**4.5★**▲ 163%**](https://www.amazon.com/dp/B000GONZZC) [**Prime Labs Testosterone Supplement for Men (2-Pack) - Stamina Endurance Energy & Strength - Mens Testosterone Booster & Workout Supplement - 120 Caplets**Prime Labs**$39.21**4.1★**▲ 105%**](https://www.amazon.com/dp/B09GW9KDBN) [**Anabolic Research Mass Stack - 1 Month Supply - 4 Bottles - Dietary Supplement Supports Workout Recovery and Strength**Anabolic Research**$161.28**4.0★**▲ 88%**](https://www.amazon.com/dp/B0FVB2MNG9) [**Sapogenix Anabolic Activator for Muscle Growth Strength & Recovery Exclusive High-Potency Muscle Builder w/ Cyclosome Delivery For Optimal Absorption For Bulking or Cutting Cycles (60 Tablets)**Huge Supplements**$95.73**4.3★**▲ 72%**](https://www.amazon.com/dp/B0FM8C4ZWW)
**~~View all trending →~~**
## **What buyers say about sarms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“big boost; good product”*
**Energy Level**10%
*“helps with energy”*
**Value For Money**9%
*“Low price”*
**Efficiency**8%
*“Works well”*
**Advertised Vs Actual Product**6%
*“Better than advertised”*
**Muscle Pain Relief**6%
*“Muscle recovery”*
**Side Effects**4%
*“No side effects”*
**Vitamin**4%
*“Love this vitamin”*
**Nutritional Content**3%
*“Great Quality Supplement”*
**Strength**2%
*“Very powerful and strong energy support”*
### **What buyers complain about **
**Functionality-Overall**16%
*“No results”*
**Dosage**9%
*“Low volume per dose”*
**Side Effects**6%
*“Ineffective & unwelcomed side effect”*
**Value For Money**5%
*“expensive”*
**Acid Regulator/Stomach Ache Relief**4%
*“Got stomach discomfort”*
**Quality-Overall**4%
*“Stuff is garbage”*
**Energy Level**4%
*“I received only slight more energy”*
**Ingredients-Overall**3%
*“not this snake oil”*
**Vitamin**3%
*“it might have been my bad bc I took it with another vitamin”*
**Smell**3%
*“Smells awful”*
### **Top return reasons **
**Vitamin**17%
**Joint Pain**17%
**Advertised Vs Actual Product**17%
**Size-Overall**17%
**Side Effects**17%
**Functionality-Overall**17%
## **Common questions**
- **Is sarms profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sarms niche?**
- 15 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sarms?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Side Effects. The return rate is 0.0%.
- **When does demand for sarms peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sarms niche?**
- Listings span $14.77–$161.28; the average listing price is $52.44 (sweet spot $15–$100). The average incumbent carries 10,434 reviews — the moat a new listing must climb.
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