---
title: "Sambucus Elderberry — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sambucus-elderberry"
last_updated: "2026-08-11T11:22:11.482Z"
locale: en
meta:
description: "Niche score 39/100 · $219K/yr market · 78K searches/yr · $19.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $219K/yr market · 78K searches/yr · $19.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sambucus Elderberry — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **sambucus elderberry**
**Skip it**
Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 0Conversion 96Competition 14Returns 100Price range 80Avg price 87Brand share 0Review moat 11Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.91–$37.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$219K**
$219K/yr · 78K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****30,320.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-61.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sambucus elderberry is a $219K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sambucus elderberry market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$248K–$298K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#357**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**565**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Nature's Way77% - BioSchwartz10% - Sambucol7% - Nature's Answer3% - Bronson3%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -61.2% search growth over the last 90 days.
18K13KHoliday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/us/health-household/sambucus-elderberry/trend)
## **Top sambucus elderberry search terms**
- **sambucus elderberry immune support**67K/yr-65.6%13.1% conv. - **sambuca**8K/yr-34.0%1.7% conv. - **elderberry sambucus**3K/yr-41.3%6.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/sambucus-elderberry/search-terms)
## **Top sambucus elderberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$99K60%$131K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct**Nature's Way**$12.78**4.8★114,700 rev](https://www.amazon.com/dp/B00MJ7VL1O) [2**Elderberry Capsules with Zinc and Vitamin C for Adults - Immune Support Vitamins for Women and Men - Black Sambucus Elderberry Vitamin C and Zinc - Immune Defense Multiminerals Supplement 60 Count**BioSchwartz**$15.53**4.7★27,139 rev](https://www.amazon.com/dp/B07JN788WV) [3**Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)**Nature's Way**$16.20**4.7★13,865 rev](https://www.amazon.com/dp/B001E8GO6G) [4**Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count**Sambucol**$19.56**4.8★5,373 rev](https://www.amazon.com/dp/B084HD4P7G) [5**Natures Way Sambucus Immune Elderberry Syrup with Vitamin C Zinc Echinacea & Propolis Concentrated Black Elderberry Extract Immune Support with Superfood Antioxidants(1)* Berry Flavored 8 Fl Oz**Nature's Way**$20.25**4.7★5,878 rev](https://www.amazon.com/dp/B0001C0EA8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Way Sambucus Elderberry Gummies Immune Support Ages 4+ 60 ct x3**Nature's Way**$36.82**114,700 rev1y ago](https://www.amazon.com/dp/B0F94R33RW) [**Bronson Sambucus Elderberry with Zinc & Vitamin C Triple Immune Support Complex Immune & Antioxidant Protection Non-GMO 60 Vegetarian Capsules**Bronson**$9.91**1,030 rev5y ago](https://www.amazon.com/dp/B08MBHDJ21) [**Natures Way Organic Sambucus Lozenge Elderberry and Zinc 24 Pieces (Pack of 3)**Nature's Way**$16.39**1,723 rev6y ago](https://www.amazon.com/dp/B08CBQB657) [**Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count**Sambucol**$19.56**5,373 rev6y ago](https://www.amazon.com/dp/B084HD4P7G) [**Elderberry Capsules with Zinc and Vitamin C for Adults - Immune Support Vitamins for Women and Men - Black Sambucus Elderberry Vitamin C and Zinc - Immune Defense Multiminerals Supplement 60 Count**BioSchwartz**$15.53**27,139 rev7y ago](https://www.amazon.com/dp/B07JN788WV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Way Sambucus Elderberry Gummies Immune Support Ages 4+ 60 ct x3**Nature's Way**$36.82**4.8★**▲ 55%**](https://www.amazon.com/dp/B0F94R33RW) [**Natures Answer Sambucus Elderberry Syrup 16 Ounce | Great Tasting Immune Support Supplement | Antioxidant Vegan Gluten Free Made in USA | Single Count**Nature's Answer**$37.19**4.7★**▲ 51%**](https://www.amazon.com/dp/B018S55NIC) [**Natures Way Sambucus Immune Elderberry Syrup with Vitamin C Zinc Echinacea & Propolis Concentrated Black Elderberry Extract Immune Support with Superfood Antioxidants(1)* Berry Flavored 8 Fl Oz**Nature's Way**$20.25**4.7★**▲ 48%**](https://www.amazon.com/dp/B0001C0EA8) [**Bronson Sambucus Elderberry with Zinc & Vitamin C Triple Immune Support Complex Immune & Antioxidant Protection Non-GMO 60 Vegetarian Capsules**Bronson**$9.91**4.8★**▲ 31%**](https://www.amazon.com/dp/B08MBHDJ21) [**Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct**Nature's Way**$12.78**4.8★**— 4%**](https://www.amazon.com/dp/B00MJ7VL1O)
**~~View all trending →~~**
## **What buyers say about sambucus elderberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“They taste deeelicious”*
**Immunity Booster**16%
*“Great For Your Immune System”*
**Quality-Overall**9%
*“Quality product at a very fair price”*
**Cold Relief**8%
*“Helpful with colds”*
**Value For Money**5%
*“they are very affordable”*
**Vitamin**4%
*“Best vitamins for kids”*
**Flavor**4%
*“These gummies taste amazing”*
**Nutritional Content**3%
*“Keeps you healthy in my opinion”*
**Advertised Vs Actual Product**3%
*“Everything was as indicated”*
**Ease Of Use**2%
*“Easy to use, and it works”*
### **What buyers complain about **
**Ease Of Use**9%
*“Could not open”*
**Color**9%
*“have noticed the coloring of the capsules have changed”*
**Taste-Overall**8%
*“Hate the taste”*
**Adhesion/Stickiness**6%
*“It just turns into a sticky mess”*
**Value For Money**5%
*“A bit more expensive than the others”*
**Moist/Dry**4%
*“seemed dried out”*
**Ingredients-Overall**4%
*“Disappointing Ingedient”*
**Quality-Overall**4%
*“Quality control seems to be an issue”*
**Dilute/Watery**3%
*“To watery for me”*
**Side Effects**2%
*“it made me sick it caused me brain zap”*
### **Top return reasons **
**Value For Money**25%
**Color**11%
**Functionality-Overall**8%
**Blood Sugar Level**8%
**Salt Content**8%
**Vitamin**8%
**Color Fading/Discoloration**8%
**Age Suitability**8%
**Leak-Proof**8%
**Oily/Greasy**3%
## **Common questions**
- **Is sambucus elderberry profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 10 tracked products. 90-day search growth is -61.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sambucus elderberry niche?**
- 5 brands and 565 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sambucus elderberry?**
- Top complaints mined from reviews: Ease Of Use, Color, Taste-Overall. The return rate is 0.0%.
- **When does demand for sambucus elderberry peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the sambucus elderberry niche?**
- Listings span $9.91–$37.19; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 30,320 reviews — the moat a new listing must climb.
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