---
title: "Salmon Oil Supplements for Humans — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/salmon-oil-supplements-for-humans"
last_updated: "2026-08-11T11:31:16.550Z"
locale: en
meta:
description: "Niche score 47/100 · $179K/yr market · 84K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $179K/yr market · 84K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salmon Oil Supplements for Humans — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **salmon oil supplements for humans**
**Skip it**
A deep review moat (11,667 avg reviews) — this niche doesn't clear our bar today.
Market size 36Growth 22Conversion 80Competition 27Returns 100Price range 90Avg price 95Brand share 40Review moat 21Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.20–$61.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$179K**
$179K/yr · 84K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,667.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, salmon oil supplements for humans is a $179K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salmon oil supplements for humans market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$157K–$209K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#433**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**15%**
- Natural Factors34% - Sports Research19% - Generic15% - Horbäach7% - Kwee-Jack Fish Co.6% - Hofseth BioCare4% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/salmon-oil-supplements-for-humans/trend)
## **Top salmon oil supplements for humans search terms**
- **salmon oil for humans**24K/yr-11.3%7.0% conv. - **salmon oil capsules**17K/yr-10.4%7.1% conv. - **omega 3 salmon oil**15K/yr-4.2%3.7% conv. - **salmon fish oil**8K/yr-2.2%4.5% conv. - **wild salmon fish oil omega 3 supplements**3K/yr+57.8%9.5% conv. - **omega 3 salmon**5K/yr+8.2%3.9% conv. - **salmon oil omega 3**3K/yr+20.8%5.8% conv. - **salmon oil supplements**5K/yr-31.3%5.7% conv. - **salmon oil pills**2K/yr-13.2%9.1% conv. - **salmon omega 3 fish oil**3K/yr-40.5%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/salmon-oil-supplements-for-humans/search-terms)
## **Top salmon oil supplements for humans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natural Factors Wild Alaskan Salmon Oil Provides Omega-3 EPA DHA & Vitamin D Supports Brain & Heart Health 180 Softgels**Natural Factors**$24.30**4.7★3,796 rev](https://www.amazon.com/dp/B000CQQLF0) [2**Sports Research Salmon Oil - Single-Source Wild Alaskan Sockeye | 2500 mg per Serving w/EPA & DHA Fatty Acids | MSC Certified - 180 Count Softgels**Sports Research**$28.07**4.7★583 rev](https://www.amazon.com/dp/B0DXR347PR) [3**Omega-3 Wild Alaskan Salmon Oil 1000mg Softgels 210 Count Pack of 1**Generic**$39.23**4.6★87 rev](https://www.amazon.com/dp/B0DR9P1LVL) [4**Horbach Wild Alaskan Salmon Fish Oil 3000mg | 180 Softgel Capsules**Horbäach**$19.63**4.6★1,298 rev](https://www.amazon.com/dp/B07KLWLBKS) [5**Wild Alaskan Salmon Fish Oil Omega 3 Supplement for Humans | EPA and DHA | Kwee-Jack Fish Co. | 120 Softgels 1000mg Salmon Oil**Kwee-Jack Fish Co.**$26.60**4.6★425 rev](https://www.amazon.com/dp/B09FGZX3TY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Omega3 Extra Virgin Wild Pure Alaskans Salmon Oil 420 Total Softgels 1000mg Omega-3 Supplement with DHA & EPA; 2 Packs; Updated Packaging**Generic**$61.68**12 rev8mo ago](https://www.amazon.com/dp/B0G1CS2VW6) [**Sports Research Salmon Oil - Single-Source Wild Alaskan Sockeye | 2500 mg per Serving w/EPA & DHA Fatty Acids | MSC Certified - 180 Count Softgels**Sports Research**$28.07**583 rev1y ago](https://www.amazon.com/dp/B0DXR347PR) [**Omega-3 Wild Alaskan Salmon Oil 1000mg Softgels 210 Count Pack of 1**Generic**$39.23**87 rev1y ago](https://www.amazon.com/dp/B0DR9P1LVL) [**Amazing Omega Wild Alaskan Salmon Oil 2000mg Per Serving Softgels Supplement (90)**Amazing Nutrition**$13.99**45 rev2y ago](https://www.amazon.com/dp/B0CNKX83Z2) [**High Strength Omega 3 Fish Oil - 1000mg Norwegian Salmon Oil with EPA & DHA No Burping or Aftertaste Omega 3 Fatty Acids Supplement for Eye Brain & Heart Triglyceride Form - 180 Capsules**Hofseth BioCare**$38.90**1,570 rev3y ago](https://www.amazon.com/dp/B09YVR9JSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Omega3 Extra Virgin Wild Pure Alaskans Salmon Oil 420 Total Softgels 1000mg Omega-3 Supplement with DHA & EPA; 2 Packs; Updated Packaging**Generic**$61.68**4.4★**▲ 187%**](https://www.amazon.com/dp/B0G1CS2VW6) [**Omega-3 Wild Alaskan Salmon Oil 1000mg Softgels 210 Count Pack of 1**Generic**$39.23**4.6★**▲ 165%**](https://www.amazon.com/dp/B0DR9P1LVL) [**Amazing Omega Wild Alaskan Salmon Oil 2000mg Per Serving Softgels Supplement (90)**Amazing Nutrition**$13.99**4.2★**▲ 66%**](https://www.amazon.com/dp/B0CNKX83Z2) [**Carlson Salmon Oil 500mg Omega-3s Wild-Caught Norwegian Fish Oil Sustainably Sourced 50 Softgels**Carlson**$12.20**4.7★**▲ 24%**](https://www.amazon.com/dp/B06XSLL83X) [**Natural Factors Wild Alaskan Salmon Oil Provides Omega-3 EPA DHA & Vitamin D Supports Brain & Heart Health 180 Softgels**Natural Factors**$24.30**4.7★**▲ 20%**](https://www.amazon.com/dp/B000CQQLF0)
**~~View all trending →~~**
## **What buyers say about salmon oil supplements for humans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“the quality is consistent”*
**Value For Money**10%
*“Reasonably priced”*
**Ease Of Chewing/Swallowing**6%
*“Easy to Swallow”*
**Taste-Overall**5%
*“there is no fishy taste”*
**Vitamin**5%
*“Great brand of vitamin”*
**Advertised Vs Actual Product**5%
*“As described”*
**Heart Health**4%
*“helps lower my cholesterol”*
**Ingredients-Overall**3%
*“Good Ingredients”*
**Nutritional Content**3%
*“Very good supplement”*
**Dosage**2%
*“Very good dosing”*
### **What buyers complain about **
**Taste-Overall**14%
*“tasteless”*
**Size-Overall**12%
*“Not a good fit for me”*
**Dosage**7%
*“Dosage is very high”*
**Smell**5%
*“Smells like fish”*
**Value For Money**4%
*“little pricey”*
**Ease Of Chewing/Swallowing**4%
*“Uncomfortable to swallow”*
**Quality-Overall**4%
*“Bad quality”*
**Advertised Vs Actual Product**3%
*“Deceptive advertising”*
**Side Effects**3%
*“Caused stomach upset heartburn for everyone in our household while taking”*
**Stale/Rotten/Spoiled**2%
*“Arrived rancid”*
### **Top return reasons **
**Value For Money**29%
**Size-Overall**15%
**Ingredients-Overall**11%
**Smell**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Oily/Greasy**6%
**Ease Of Chewing/Swallowing**4%
**Age Suitability**3%
**Stale/Rotten/Spoiled**3%
## **Common questions**
- **Is salmon oil supplements for humans profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the salmon oil supplements for humans niche?**
- 13 brands and 63 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in salmon oil supplements for humans?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Dosage. The return rate is 0.0%.
- **When does demand for salmon oil supplements for humans peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the salmon oil supplements for humans niche?**
- Listings span $12.20–$61.68; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 11,667 reviews — the moat a new listing must climb.
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