---
title: "Trend — rutin - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rutin/trend"
last_updated: "2026-08-11T09:49:19.800Z"
locale: en
meta:
  description: "Niche score 53/100 · $248K/yr market · 129K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $248K/yr market · 129K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rutin - Flapen"
---

# **rutin**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 46Growth 40Conversion 93Competition 16Returns 100Price range 64Avg price 80Brand share 37Review moat 74Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.85**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****521.54**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$10.83–$22.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$248K**

$248K/yr · 129K searches

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

## Trend