---
title: "Rutin — $248K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rutin"
last_updated: "2026-08-06T16:11:18.600Z"
locale: en
meta:
description: "Niche score 53/100 · $248K/yr market · 129K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $248K/yr market · 129K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rutin — $248K/yr Amazon US Niche (2026) - Flapen"
---
# **rutin**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Market size 46Growth 40Conversion 93Competition 16Returns 100Price range 64Avg price 80Brand share 37Review moat 74Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****521.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$10.83–$22.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$248K**
$248K/yr · 129K searches
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, rutin is a $248K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rutin market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$253K–$337K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#792**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**14%**
- Nutricost32% - NOW Foods27% - BlueBonnet10% - Temimar8% - BulkSupplements6% - Solgar3% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +12.2% search growth over the last 90 days.
3K2KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/rutin/trend)
## **Top rutin search terms**
- **rutin**76K/yr+15.1%9.7% conv. - **rutin supplement**30K/yr-17.0%9.3% conv. - **rutin 500mg**16K/yr+57.6%14.3% conv. - **rutin 1000mg capsules**4K/yr+5.3%11.6% conv. - **rutoside**3K/yr+17.6%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/rutin/search-terms)
## **Top rutin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$74K40%$99K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Rutin 500mg 180 Capsules - Gluten Free**Nutricost**$19.67**4.6★608 rev](https://www.amazon.com/dp/B09B2PZ25V) [2**NOW Foods Supplements Rutin (Sophora japonica) 450 mg Free Radical Scavenger* Cell Defense* 100 Veg Capsules**NOW Foods**$11.39**4.6★1,944 rev](https://www.amazon.com/dp/B001B452U2) [3**Bluebonnet Nutrition Rutin 500mg (Sophora Japonica) Antioxidant Bioflavonoid for Vascular Support* Vegan Gluten-Free Soy-Free - Plant-Based Rutin Supplement - 50 Vegetable Capsules**BlueBonnet**$15.04**4.7★369 rev](https://www.amazon.com/dp/B000I4C58S) [4**Temimar Rutin 500mg Supplement Flavonoids Supplements from Sophora Japonica Supports Vascular Health & Antioxidents Non-GMO Gluten-Free Made in USA 180 Vegan Capsules**Temimar**$10.83**4.2★52 rev](https://www.amazon.com/dp/B0FWQSXP6Z) [5**BulkSupplements.com Rutin 500mg Capsules - from Saphora Japonica Rutin Supplement Rutin Pills - Antioxidants Supplement - Vegan & Gluten Free 1 Capsule per Serving 180 Veg Capsules**BulkSupplements**$21.65**4.7★92 rev](https://www.amazon.com/dp/B0B9PSYW2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Temimar Rutin 500mg Supplement Flavonoids Supplements from Sophora Japonica Supports Vascular Health & Antioxidents Non-GMO Gluten-Free Made in USA 180 Vegan Capsules**Temimar**$10.83**52 rev9mo ago](https://www.amazon.com/dp/B0FWQSXP6Z) [**Vitamatic Rutin 180 Vegetable Capsules (500 mg per Capsule)**Vitamatic**$18.67**64 rev1y ago](https://www.amazon.com/dp/B0DBH4K6J7) [**Healthfare Rutin Supplement | 200 Vegan Capsules | Natural Bioflavonoid Formula | Extra Strength | Non-GMO Gluten-Free | Made in USA**Healthfare**$15.94**197 rev2y ago](https://www.amazon.com/dp/B0D28DR8J1) [**Clean Nutraceuticals Nattokinase 5000 FU Serrapeptase 120000 SPU Lumbrokinase Enzyme Supplement with Bromelain Papain Papaya Enzymes Rutin Extract Amla Magnesium Vitamin B6 & VIT C Capsules**Clean Nutraceuticals**$22.38**1,299 rev3y ago](https://www.amazon.com/dp/B0C4J9GCT8) [**BulkSupplements.com Rutin 500mg Capsules - from Saphora Japonica Rutin Supplement Rutin Pills - Antioxidants Supplement - Vegan & Gluten Free 1 Capsule per Serving 180 Veg Capsules**BulkSupplements**$21.65**92 rev3y ago](https://www.amazon.com/dp/B0B9PSYW2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Temimar Rutin 500mg Supplement Flavonoids Supplements from Sophora Japonica Supports Vascular Health & Antioxidents Non-GMO Gluten-Free Made in USA 180 Vegan Capsules**Temimar**$10.83**4.2★**▲ 101%**](https://www.amazon.com/dp/B0FWQSXP6Z) [**BulkSupplements.com Rutin 500mg Capsules - from Saphora Japonica Rutin Supplement Rutin Pills - Antioxidants Supplement - Vegan & Gluten Free 1 Capsule per Serving 180 Veg Capsules**BulkSupplements**$21.65**4.7★**▲ 54%**](https://www.amazon.com/dp/B0B9PSYW2Q) [**Vitamatic Rutin 180 Vegetable Capsules (500 mg per Capsule)**Vitamatic**$18.67**4.6★**▲ 48%**](https://www.amazon.com/dp/B0DBH4K6J7) [![Total Natural Rutin 50mg 90 Tablets [1 Bottle] Help Absorb and Utilize Vitamin C Improved Vascular Health Vision Care](https://m.media-amazon.com/images/I/41irSQxhCRL.jpg)**Total Natural Rutin 50mg 90 Tablets \[1 Bottle\] Help Absorb and Utilize Vitamin C Improved Vascular Health Vision Care**Total Natural**$18.05**4.5★**▲ 35%**](https://www.amazon.com/dp/B06WLLMVHV) [**Nutricost Rutin 500mg 180 Capsules - Gluten Free**Nutricost**$19.67**4.6★**▲ 26%**](https://www.amazon.com/dp/B09B2PZ25V)
**~~View all trending →~~**
## **What buyers say about rutin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Value For Money**9%
*“Good affordable brand”*
**Heart Health**7%
*“Great supplement for vascular health”*
**Efficiency**5%
*“Seems to work well”*
**Natural Ingredients**5%
*“found this natural healthy solution that works great”*
**Dosage**3%
*“500mg at a good price”*
**Inflammation**3%
*“IT helps with inflammation, is an antioxidant, and helps protects blood vessels and strengthens capillaries”*
**Blend/Ratio**3%
*“Great blend”*
**Vitamin**3%
*“it boosts the vitamins So they can absorb faster”*
### **What buyers complain about **
**Dosage**22%
*“I don't know how much is safe to take in a day”*
**Side Effects**11%
*“causing great pain”*
**Advertised Vs Actual Product**10%
*“Very deceiving marketing”*
**Regulates Digestion**7%
*“After 2 doses it literally destroyed my digestive system”*
**Ease Of Chewing/Swallowing**7%
*“The capsules are TOO LARGE to swallow easily”*
**Leak-Proof**7%
*“Lots of empty or crushed and leaking capsules”*
**Quality-Overall**3%
*“Poor quality”*
**Natural Resource Wastage**3%
*“Waste of money and time”*
**Functionality-Overall**3%
*“Dont work”*
**Inflammation**2%
*“much of the swelling away”*
### **Top return reasons **
**Functionality-Overall**50%
**Ingredients-Overall**25%
**Advertised Vs Actual Product**25%
## **Common questions**
- **Is rutin profitable to sell on Amazon United States?**
- The niche generates $248K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rutin niche?**
- 12 brands and 29 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in rutin?**
- Top complaints mined from reviews: Dosage, Side Effects, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for rutin peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rutin niche?**
- Listings span $10.83–$22.38; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.
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