---
title: "Rubbing Alcohol 70 Percent — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rubbing-alcohol-70-percent"
last_updated: "2026-08-11T09:54:50.515Z"
locale: en
meta:
description: "Niche score 53/100 · $2.0M/yr market · 1.2M searches/yr · $12.81 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.0M/yr market · 1.2M searches/yr · $12.81 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rubbing Alcohol 70 Percent — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **rubbing alcohol 70 percent**
**Worth a look**
Shows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 95Growth 39Conversion 96Competition 19Returns 100Price range 47Avg price 57Brand share 27Review moat 23Quality gap 16
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 1.2M searches
**Avg price**
**Good****$12.81**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.91–$25.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,767.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, rubbing alcohol 70 percent is a $2.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubbing alcohol 70 percent market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.9M–$2.6M**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**827**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**8%**
- Amazon Basics51% - Vi-Jon24% - MAXTITE6% - 365 by Whole Foods Market5% - RAPID PROTECTANT3% - FIVE STAR MATERIALS RESOURCES3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +10.9% search growth over the last 90 days.
30K20KPrime Day '25Spike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/rubbing-alcohol-70-percent/trend)
## **Top rubbing alcohol 70 percent search terms**
- **70% isopropyl alcohol**212K/yr+68.9%9.4% conv. - **isopropyl alcohol 70 percent**277K/yr+4.6%8.8% conv. - **rubbing alcohol 70 percent**254K/yr+1.0%11.9% conv. - **70% percent isopropyl alcohol**88K/yr-13.6%8.0% conv. - **alcohol 70%**71K/yr+8.2%8.4% conv. - **70% alcohol**64K/yr-0.6%6.8% conv. - **70 percent isopropyl alcohol**40K/yr+14.0%7.0% conv. - **isopropyl alcohol 70%**34K/yr-20.1%7.1% conv. - **alcohol 70 percent**30K/yr-4.0%6.9% conv. - **70% percent alcohol**20K/yr-11.4%9.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/rubbing-alcohol-70-percent/search-terms)
## **Top rubbing alcohol 70 percent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$203K20%$407K30%$610K40%$814K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★9,646 rev](https://www.amazon.com/dp/B07NFVQCJP) [2**Vi-Jon Swan Isoprophyl Alcohol 70% 16 Fl Oz**Vi-Jon**$3.87**4.7★4,107 rev](https://www.amazon.com/dp/B0006GBEFS) [3**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★8,975 rev](https://www.amazon.com/dp/B07RB7XYQ1) [4**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)**Amazon Basics**$24.22**4.8★9,646 rev](https://www.amazon.com/dp/B07J5TSLLH) [5**MAXTITE Isopropyl Alcohol 70% (1 Gallon)**MAXTITE**$25.86**4.8★2,858 rev](https://www.amazon.com/dp/B08J4G7BKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs**FIVE STAR MATERIALS RESOURCES**$21.82**219 rev1y ago](https://www.amazon.com/dp/B0FDRZPD5G) [**TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented**TenderGentle**$7.32**1,452 rev1y ago](https://www.amazon.com/dp/B0DFR23MDD) [**RAPID PROTECTANT 70% Isopropyl Alcohol Spray - USP Grade - 17 Fl Oz - Rubbing Alcohol Spray Bottle 70%**RAPID PROTECTANT**$13.99**549 rev3y ago](https://www.amazon.com/dp/B0C1QV97BR) [**70% Isopropyl Alcohol 70 Percent Rubbing Alcohol 70 Percent USP 16 oz. Bottle Multipurpose First Aid Antiseptic for Minor Wounds Cuts Scrapes and Burns | Home Cleaning and First Aid Tool (1)**Epic Medical Supply**$9.83**837 rev3y ago](https://www.amazon.com/dp/B0BM21M2PP) [**Cleanaroo Isopropyl Alcohol 70% (1 Gal)**Cleanaroo**$25.38**432 rev5y ago](https://www.amazon.com/dp/B08WHV4M63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★**▲ 88%**](https://www.amazon.com/dp/B07NFVQCJP) [**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)**Amazon Basics**$24.22**4.8★**▲ 65%**](https://www.amazon.com/dp/B07J5TSLLH) [**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★**▲ 30%**](https://www.amazon.com/dp/B07RB7XYQ1) [**Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs**FIVE STAR MATERIALS RESOURCES**$21.82**4.8★**▲ 18%**](https://www.amazon.com/dp/B0FDRZPD5G) [**Cleanaroo Isopropyl Alcohol 70% (1 Gal)**Cleanaroo**$25.38**4.7★**▲ 16%**](https://www.amazon.com/dp/B08WHV4M63)
**~~View all trending →~~**
## **What buyers say about rubbing alcohol 70 percent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Fair price”*
**Quality-Overall**18%
*“good quality control”*
**Advertised Vs Actual Product**18%
*“AS ADVERTISED”*
**Ease Of Use**10%
*“Ease of use”*
**Ease Of Cleaning**6%
*“Cleans up everything”*
**Size-Overall**5%
*“Great size”*
**Efficiency**5%
*“Works well”*
**Moist/Dry**3%
*“They're also moist enough”*
**Spray/Flow**2%
*“Spray bottle works great”*
**Disinfection**1%
*“Great for surface disinfecting”*
### **What buyers complain about **
**Size-Overall**26%
*“Box is small”*
**Thickness**15%
*“They were thick”*
**Moist/Dry**11%
*“dry out very quickly”*
**Value For Money**9%
*“Overpriced”*
**Smell**6%
*“Had a funny smell”*
**Quality-Overall**5%
*“Bad quality”*
**Alcohol Content**3%
*“No alcohol”*
**Ease Of Cleaning**3%
*“not efficient for cleaning your glasses or anything at all”*
**Advertised Vs Actual Product**2%
*“False Advertisement”*
**Material Quality**2%
*“The material used for the pad is not sturdy”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Thin**6%
**Moist/Dry**4%
**Alcohol Content**3%
**Thickness**2%
**Leak-Proof**2%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is rubbing alcohol 70 percent profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rubbing alcohol 70 percent niche?**
- 10 brands and 827 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in rubbing alcohol 70 percent?**
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.1%.
- **When does demand for rubbing alcohol 70 percent peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rubbing alcohol 70 percent niche?**
- Listings span $2.91–$25.86; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.
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