---
title: "Round Toothbrush — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/round-toothbrush"
last_updated: "2026-08-11T09:38:48.416Z"
locale: en
meta:
description: "Niche score 46/100 · $53K/yr market · 54K searches/yr · $19.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $53K/yr market · 54K searches/yr · $19.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Round Toothbrush — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **round toothbrush**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 24Conversion 59Competition 53Returns 91Price range 77Avg price 85Brand share 26Review moat 21Quality gap 53
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.99–$46.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,611.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, round toothbrush is a $53K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **round toothbrush market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**8%**
- Oral-B62% - Brilliant11% - Colgate7% - TEETHEORY6% - Aneebart3% - Bitvae3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/round-toothbrush/trend)
## **Top round toothbrush search terms**
- **round toothbrush**20K/yr+3.6%2.6% conv. - **oral b pro 100**13K/yr-11.6%7.6% conv. - **round head toothbrush**6K/yr+1.6%2.2% conv. - **oral b pro clean**5K/yr-25.4%6.3% conv. - **toothbrush round head**3K/yr+27.1%3.6% conv. - **oral b pro clean toothbrush**3K/yr-7.1%6.9% conv. - **oral-b pro 100**2K/yr+32.1%7.3% conv. - **oral b 100**2K/yr-8.9%8.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/round-toothbrush/search-terms)
## **Top round toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro 100 CrossAction Battery Powered Toothbrush Black 1 Count (Pack of 1)**Oral-B**$17.86**4.4★3,007 rev](https://www.amazon.com/dp/B0B6JTYB49) [2**Oral-B Pro 100 3D White Battery Toothbrush White**Oral-B**$19.10**4.5★828 rev](https://www.amazon.com/dp/B0B6KKXWQV) [3**Colgate Gentle UltraFoam Ultra Soft Bristles Manual Toothbrush for adults 2 Pcs Soft Bristles for Superior Clean Multicolor**Colgate**$6.51**4.3★11,510 rev](https://www.amazon.com/dp/B08G5J8YQP) [4**Oral-B Pro 100 Charcoal Battery Powered Electric Toothbrush Black**Oral-B**$13.94**4.3★1,884 rev](https://www.amazon.com/dp/B08MMBCYRM) [5**Brilliant Oral Care Baby Toothbrush with Soft Bristles and Round Head for a Toddler Approved Easy to Use All-Around Clean Mouth 4-24 Months When Front Teeth Appear Blue Mint Yellow 3 Pack**Brilliant**$20.75**4.6★2,806 rev](https://www.amazon.com/dp/B01GQWED8K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teeaegis Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 3 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer 45-Day Battery Life (Pink)**Teeaegis**$18.57**188 rev6mo ago](https://www.amazon.com/dp/B0GFD8X1BH) [**Oral-B Pro 100 3D White Battery Toothbrush White**Oral-B**$19.10**828 rev1y ago](https://www.amazon.com/dp/B0B6KKXWQV) [**Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black**Bitvae**$23.98**969 rev1y ago](https://www.amazon.com/dp/B0DQS6PD7B) [**FOTN 3 Sided Toothbrush with Spiral and Soft Bristles All-Round Cleaning and Stain Removal Home VersionPBT Soft Hair 3 Pack**BDIKFNL**$9.77**82 rev1y ago](https://www.amazon.com/dp/B0DDJM88XJ) [**Oral-B Pro 100 3D White Battery Toothbrush White**Oral-B**$18.17**3,007 rev2y ago](https://www.amazon.com/dp/B0B6KHNF1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators**Oral-B**$8.78**4.7★**▲ 325%**](https://www.amazon.com/dp/B003USM192) [**Brilliant Specialty Adult Round Toothbrush for Sensitive Mouths to Support Chemo and Other Sensory Oral Care Needs with Ultra Soft Bristles Teal 3 Pack**Brilliant**$26.53**4.5★**▲ 246%**](https://www.amazon.com/dp/B08ZFBTYKT) [**Teeaegis Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 3 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer 45-Day Battery Life (Pink)**Teeaegis**$18.57**4.0★**▲ 130%**](https://www.amazon.com/dp/B0GFD8X1BH) [**Oral-B Pro 100 3D White Battery Toothbrush White**Oral-B**$18.17**4.4★**▲ 84%**](https://www.amazon.com/dp/B0B6KHNF1B) [**Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black**Bitvae**$23.98**4.4★**▲ 73%**](https://www.amazon.com/dp/B0DQS6PD7B)
**~~View all trending →~~**
## **What buyers say about round toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Excellent value”*
**Quality-Overall**12%
*“its a great quality set up”*
**Soft Feel**8%
*“Butter soft”*
**Charging**6%
*“Easy charging”*
**Ease Of Cleaning**6%
*“This is very effective with cleaning”*
**Tooth Brightening**5%
*“really helps whiten our teeth”*
**Brush Quality**5%
*“Wonderful soft brushes”*
**Efficiency**4%
*“Functionality is good”*
**Ease Of Use**4%
*“Easy to hold”*
**Cleansing**4%
*“Clean teeth”*
### **What buyers complain about **
**Charging**18%
*“Charging issues”*
**Durability**17%
*“Broke after a few months”*
**Battery Life**8%
*“Short battery life”*
**Quality-Overall**7%
*“Maybe they lowered quality”*
**Ease Of Use**5%
*“hard to handle”*
**Functionality-Overall**5%
*“Didn't work”*
**Value For Money**4%
*“Waste of money”*
**Grip**3%
*“No Grip”*
**Hard Feel**3%
*“Runs rough”*
**Size-Overall**2%
*“Small size”*
### **Top return reasons **
**Charging**20%
**Functionality-Overall**18%
**Advertised Vs Actual Product**10%
**Size-Overall**9%
**Value For Money**7%
**Defective Material/Parts**5%
**Hard Feel**4%
**Quality-Overall**3%
**Battery Life**3%
**Product Condition**3%
## **Common questions**
- **Is round toothbrush profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the round toothbrush niche?**
- 10 brands and 118 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in round toothbrush?**
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 1.2%.
- **When does demand for round toothbrush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the round toothbrush niche?**
- Listings span $5.99–$46.12; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 10,612 reviews — the moat a new listing must climb.
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