---
title: "Rose Quartz — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rose-quartz"
last_updated: "2026-08-06T16:17:06.202Z"
locale: en
meta:
description: "Niche score 33/100 · $122K/yr market · 501K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $122K/yr market · 501K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Quartz — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **rose quartz**
**Skip it**
Prices mostly outside the sweet spot ($5.75–$9.94) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 37Competition 19Returns 78Price range 0Avg price 23Brand share 24Review moat 68Quality gap 45
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****790.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$122K**
$122K/yr · 501K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$8.24**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$5.75–$9.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose quartz is a $122K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose quartz market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$124K–$165K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- MAIBAOTA59% - Erliway13% - LAIDANLA7% - QINJIEJIE7% - LPBeads4% - Ditind3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/rose-quartz/trend)
## **Top rose quartz search terms**
- **rose quartz**274K/yr-2.8%1.7% conv. - **rose quartz crystals**62K/yr-55.8%2.4% conv. - **cuarzo rosa**24K/yr+7.4%1.2% conv. - **pink crystal**16K/yr-18.0%0.4% conv. - **pink rocks**12K/yr+15.4%0.5% conv. - **pink quartz**14K/yr+11.8%1.3% conv. - **rose quartz crystal**13K/yr+28.8%1.5% conv. - **pink stones**8K/yr+10.7%0.4% conv. - **pink crystals**13K/yr-4.4%0.3% conv. - **rose quartz decor**9K/yr-19.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/rose-quartz/search-terms)
## **Top rose quartz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$9.61**4.5★1,622 rev](https://www.amazon.com/dp/B09DJFV18L) [2**MAIBAOTA Rose Quartz Crystals Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Stones Reiki Witch Quartz Crstal**MAIBAOTA**$9.78**4.3★570 rev](https://www.amazon.com/dp/B09SWXH89V) [3**Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.03**4.6★316 rev](https://www.amazon.com/dp/B0C1NV19WW) [4**LAIDANLA Rose Quartz Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g**LAIDANLA**$6.94**4.5★238 rev](https://www.amazon.com/dp/B09WTN6YYM) [5**MAIBAOTA Natural Rose Quartz Crystals Bulk Raw Healing Crystal Stones 1 Raw Rough Gemstones Rocks for Tumbling Polishing Cutting Reiki Witch Quartz Crystals**MAIBAOTA**$8.93**4.5★583 rev](https://www.amazon.com/dp/B09NZ9DLM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anima Rose Quartz Crystal Large 1.62 Soft Pink Natural Raw Rose Quartz Stone for Unconditional Love Healing & Harmony Ethically Sourced Presented in Elegant Gift Box**Anima**$9.93**498 rev1y ago](https://www.amazon.com/dp/B0F5X5K8T9) [**Ditind 10PCS Rose Quartz Heart Healing Crystals Natural Handcrafted Gemstones for Love Energy Balancing & Meditation Crystals and Healing Stones for Spiritual Growth & Relaxation.**Ditind**$5.75**195 rev1y ago](https://www.amazon.com/dp/B0DYT16WDF) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.00**1,456 rev1y ago](https://www.amazon.com/dp/B0DXPT54S5) [**Natural Rose Quartz Tumbled Chips Crushed Crystal Stone 7-9mm Polished Healing Crystal Chips Healing Reiki Crystal Jewelry Making Home Decoration**Erliway**$5.98**68 rev3y ago](https://www.amazon.com/dp/B0C1SNMRBZ) [**Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.03**316 rev3y ago](https://www.amazon.com/dp/B0C1NV19WW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.00**4.5★**▲ 125%**](https://www.amazon.com/dp/B0DXPT54S5) [**MAIBAOTA Rose Quartz Crystals Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Stones Reiki Witch Quartz Crstal**MAIBAOTA**$9.78**4.3★**▲ 77%**](https://www.amazon.com/dp/B09SWXH89V) [**LAIDANLA Rose Quartz Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g**LAIDANLA**$6.94**4.5★**▲ 65%**](https://www.amazon.com/dp/B09WTN6YYM) [**10 PCS Rose Quartz Crystals Heart Decor Stones Thick Polished Cute Mini Pocket Stones Hand Carved Palm Gemstones Set Bulk Wholesale Pink Gift Reiki Energy Balancing Meditation Valentines Day Gift Decor for women**QINJIEJIE**$9.48**4.7★**▲ 63%**](https://www.amazon.com/dp/B09Q2469P9) [**MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$9.61**4.5★**▲ 31%**](https://www.amazon.com/dp/B09DJFV18L)
**~~View all trending →~~**
## **What buyers say about rose quartz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Color**17%
*“Nice color”*
**Advertised Vs Actual Product**17%
*“Just as Advertised”*
**Size-Overall**14%
*“Variety sizes”*
**Gifting Purpose**9%
*“It was totally the perfect gift”*
**Precious Gemstone**6%
*“Beautiful tiny crystal”*
**Value For Money**4%
*“Cutest Little Stars and Good Deal”*
**Cold Relief**4%
*“body warmth companions in winter as well as cool companions in hot weather”*
**Soft Feel**2%
*“Soft edges and beautiful”*
**Chain/Key Quality**2%
*“Chain length long”*
### **What buyers complain about **
**Size-Overall**32%
*“Much larger than I expected”*
**Color**25%
*“Not pink”*
**Advertised Vs Actual Product**16%
*“Wrong item description”*
**Value For Money**8%
*“Expensive”*
**Durability**6%
*“3 days after I was wearing fell apart I had to throw it away”*
**Quality-Overall**2%
*“Terrible quality”*
**Minerals**2%
*“I didnt get as many stones as described”*
**Precious Gemstone**1%
*“poor quality stones”*
**Thickness**0%
*“Thickness varies slightly between stones”*
### **Top return reasons **
**Size-Overall**56%
**Color**13%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Defective Material/Parts**3%
**Wrist Fit**2%
**Metal Authenticity**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Chain/Key Quality**1%
## **Common questions**
- **Is rose quartz profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 13 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the rose quartz niche?**
- 9 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in rose quartz?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.8%.
- **When does demand for rose quartz peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the rose quartz niche?**
- Listings span $5.75–$9.94; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.
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