---
title: "Roma Laundry Detergent Powder — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/roma-laundry-detergent-powder"
last_updated: "2026-08-11T09:51:35.769Z"
locale: en
meta:
description: "Niche score 36/100 · $67K/yr market · 163K searches/yr · $16.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $67K/yr market · 163K searches/yr · $16.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roma Laundry Detergent Powder — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **roma laundry detergent powder**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 43Conversion 32Competition 11Returns 99Price range 72Avg price 78Brand share 9Review moat 23Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.69–$46.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,381.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$67K**
$67K/yr · 163K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roma laundry detergent powder is a $67K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roma laundry detergent powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$129K–$162K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#537**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **33%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**128**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Roma57% - Laura Biagiotti16% - Generic14% - ARIEL5% - LIJA4% - Arm & Hammer4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +14.7% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/roma-laundry-detergent-powder/trend)
## **Top roma laundry detergent powder search terms**
- **roma laundry detergent**47K/yr+12.3%3.1% conv. - **roma laundry detergent powder**43K/yr+20.3%2.9% conv. - **roma detergent**14K/yr+54.3%3.2% conv. - **roma detergent powder**20K/yr-22.0%3.1% conv. - **roma soap**7K/yr+51.9%3.7% conv. - **jabon roma**9K/yr-3.1%2.3% conv. - **jabn roma en polvo**5K/yr+52.5%2.7% conv. - **roma soap powder**7K/yr-2.1%2.8% conv. - **roma powder laundry detergent**4K/yr+51.3%2.7% conv. - **jabon roma mexicano**5K/yr-23.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/roma-laundry-detergent-powder/search-terms)
## **Top roma laundry detergent powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roma Laundry Detergent - 4.4 lbs.**Roma**$8.76**4.6★962 rev](https://www.amazon.com/dp/B00L869ZPQ) [2**Roma Detergent**Laura Biagiotti**$10.20**4.1★132 rev](https://www.amazon.com/dp/B07TY66GZR) [3**Laundry Detergent Powder Powder Form for Laundry Cleaning 11 Lbs Roma**Generic**$36.16**5.0★3 rev](https://www.amazon.com/dp/B0GWRNWH3V) [4**ROMA Powerful Stain Remover Laundry Detergent - Powder (1kg)**Generic**$12.02**3.5★3 rev](https://www.amazon.com/dp/B0FGGDCNRY) [5**Roma Laundry Detergent**Roma**$2.69**4.5★232 rev](https://www.amazon.com/dp/B005VDQ3PM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laundry Detergent Powder Powder Form for Laundry Cleaning 11 Lbs Roma**Generic**$36.16**3 rev3mo ago](https://www.amazon.com/dp/B0GWRNWH3V) [**ROMA Powerful Stain Remover Laundry Detergent - Powder (1kg)**Generic**$12.02**3 rev1y ago](https://www.amazon.com/dp/B0FGGDCNRY) [**Ariel with a Touch of Downy Freshness Powder Laundry Detergent 105.8 ounces 66 Loads**ARIEL**$10.25**4,080 rev3y ago](https://www.amazon.com/dp/B0C9GFSQ4Q) [**Ariel Powder Laundry Detergent Original Scent 211 oz 132 Loads**ARIEL**$14.25**5,001 rev3y ago](https://www.amazon.com/dp/B0BJMLQ7SW) [**New 813932 Roma Detergent 10 Kilo Phosphate Free (-Pack) Laundry Detergent Cheap Wholesale Discount Bulk Cleaning Laundry Detergent Other**LIJA**$46.05**13 rev4y ago](https://www.amazon.com/dp/B07SRJ9C53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laundry Detergent Powder Powder Form for Laundry Cleaning 11 Lbs Roma**Generic**$36.16**5.0★**▲ 243%**](https://www.amazon.com/dp/B0GWRNWH3V) [**Roma Laundry Detergent**Roma**$2.69**4.5★**▲ 170%**](https://www.amazon.com/dp/B005VDQ3PM) [**ROMA Powerful Stain Remover Laundry Detergent - Powder (1kg)**Generic**$12.02**3.5★**▲ 85%**](https://www.amazon.com/dp/B0FGGDCNRY) [**Roma Detergent**Laura Biagiotti**$10.20**4.1★**▲ 74%**](https://www.amazon.com/dp/B07TY66GZR) [**New 813932 Roma Detergent 10 Kilo Phosphate Free (-Pack) Laundry Detergent Cheap Wholesale Discount Bulk Cleaning Laundry Detergent Other**LIJA**$46.05**5.0★**— 3%**](https://www.amazon.com/dp/B07SRJ9C53)
**~~View all trending →~~**
## **What buyers say about roma laundry detergent powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Great smell”*
**Ease Of Cleaning**17%
*“Cleans well”*
**Value For Money**11%
*“Great value”*
**Washability**9%
*“As far as washing goes, it seems to work pretty well”*
**Quality-Overall**9%
*“performance-wise, its honestly amazing”*
**Cleansing**3%
*“Great product for cleaning”*
**Efficiency**3%
*“Works well as a booster”*
**Ease Of Use**3%
*“super easy to store”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Size-Overall**1%
*“Perfect size”*
### **What buyers complain about **
**Smell**21%
*“Strong chemical smell”*
**Washability**6%
*“luckily not strong once washed”*
**Stain Resistance**4%
*“White residue”*
**Allergies**4%
*“which we are allergic to”*
**Ease Of Cleaning**3%
*“I don't see any special cleaning power”*
**Functionality-Overall**3%
*“Doesn't work”*
**Quality-Overall**3%
*“Where is quality control”*
**Value For Money**2%
*“I was fed up with paying the price of the ever price rising detergents”*
**Color Fading/Discoloration**2%
*“Do not see any spectacular whitening”*
**Durability**2%
*“Breaks down Pod Soap Buildup”*
### **Top return reasons **
**Smell**35%
**Leak-Proof**25%
**Size-Overall**11%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Functionality-Overall**3%
**Solubility**2%
**Contamination**2%
**Ease Of Cleaning**2%
**Washability**1%
## **Common questions**
- **Is roma laundry detergent powder profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the roma laundry detergent powder niche?**
- 6 brands and 128 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in roma laundry detergent powder?**
- Top complaints mined from reviews: Smell, Washability, Stain Resistance. The return rate is 0.1%.
- **When does demand for roma laundry detergent powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the roma laundry detergent powder niche?**
- Listings span $2.69–$46.05; the average listing price is $16.17 (sweet spot $15–$100). The average incumbent carries 7,381 reviews — the moat a new listing must climb.
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