---
title: "Trend — rolling tv tray - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rolling-tv-tray/trend"
last_updated: "2026-08-11T13:57:54.715Z"
locale: en
meta:
  description: "Niche score 52/100 · $238K/yr market · 161K searches/yr · $88.33 avg price. Soft demand (-23.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $238K/yr market · 161K searches/yr · $88.33 avg price. Soft demand (-23.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rolling tv tray - Flapen"
---

# **rolling tv tray**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-23.1% this quarter) keeps it on the watch list.

Market size 45Growth 13Conversion 21Competition 89Returns 36Price range 34Avg price 79Brand share 94Review moat 45Quality gap 73

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****$88.33**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$238K**

$238K/yr · 161K searches

**Review moat**

**Okay****1,952.1**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$25.86–$245.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend