---
title: "Search terms — rolling papers with filters - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rolling-papers-with-filters/search-terms"
last_updated: "2026-08-07T16:53:32.812Z"
locale: en
meta:
  description: "Niche score 45/100 · $56K/yr market · 62K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $56K/yr market · 62K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — rolling papers with filters - Flapen"
---

# **rolling papers with filters**

**Skip it**

A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 30Conversion 75Competition 60Returns 99Price range 60Avg price 55Brand share 21Review moat 25Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.50–$30.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.59**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,741.37**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$56K**

$56K/yr · 62K searches

## Search terms