---
title: "Trend — roll on perfume - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/roll-on-perfume/trend"
last_updated: "2026-08-11T13:08:26.891Z"
locale: en
meta:
  description: "Niche score 57/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — roll on perfume - Flapen"
---

# **roll on perfume**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 21Conversion 36Competition 63Returns 96Price range 56Avg price 58Brand share 75Review moat 24Quality gap 77

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$469K**

$469K/yr · 1.3M searches

**Avg price**

**Good****$12.95**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.82–$27.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,119.51**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

## Trend