---
title: "Search terms — rock polish - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rock-polish/search-terms"
last_updated: "2026-08-11T15:53:35.541Z"
locale: en
meta:
  description: "Niche score 57/100 · $68K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $68K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rock polish - Flapen"
---

# **rock polish**

**Worth a look**

Shows a sweet-spot price point ($28.46 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 30Conversion 55Competition 67Returns 88Price range 85Avg price 95Brand share 72Review moat 43Quality gap 76

**Avg price**

**Incredible****$28.46**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$8.48–$62.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,158.26**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$68K**

$68K/yr · 52K searches

## Search terms