---
title: "Robitussin Soft Chews — $725K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/robitussin-soft-chews"
last_updated: "2026-08-11T09:00:05.122Z"
locale: en
meta:
description: "Niche score 44/100 · $725K/yr market · 309K searches/yr · $18.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $725K/yr market · 309K searches/yr · $18.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Robitussin Soft Chews — $725K/yr Amazon US Niche (2026) - Flapen"
---
# **robitussin soft chews**
**Skip it**
Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.
Market size 70Growth 0Conversion 96Competition 22Returns 100Price range 80Avg price 83Brand share 0Review moat 20Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.75–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$725K**
$725K/yr · 309K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,127.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-52.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, robitussin soft chews is a $725K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **robitussin soft chews market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$909K–$1.1M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**598**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Sambucol80% - Nature's Way16% - Zicam3%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -52.1% search growth over the last 90 days.
30K20KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/health-household/robitussin-soft-chews/trend)
## **Top robitussin soft chews search terms**
- **sambucol black elderberry**177K/yr-53.1%16.5% conv. - **sambucol**92K/yr-48.2%12.0% conv. - **sambucol elderberry**13K/yr-42.4%4.2% conv. - **zicam elderberry gummies**9K/yr-55.1%5.4% conv. - **zicam elderberry**6K/yr-57.1%14.7% conv. - **elderberry fsa**5K/yr-68.9%3.2% conv. - **elderberry sambucol**4K/yr-61.9%15.7% conv. - **elderberry fsa eligible**4K/yr-73.2%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/robitussin-soft-chews/search-terms)
## **Top robitussin soft chews products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$73K20%$145K30%$218K40%$290K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 30 Count**Sambucol**$9.80**4.7★18,224 rev](https://www.amazon.com/dp/B001ES8GGC) [2**Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count**Sambucol**$19.50**4.7★18,224 rev](https://www.amazon.com/dp/B084HD4P7G) [3**Sambucol Black Elderberry Syrup - Black Elderberry Liquid Immune Support for Kids and Adults High Antioxidants Gluten Free - Original Formula - 7.8 Fl Oz 2-Pack**Sambucol**$38.00**4.7★12,078 rev](https://www.amazon.com/dp/B0834Y7PRQ) [4**Natures Way Sambucus Elderberry Gummies Immune Support Gummy for Adults & Kids Ages 4+ with Black Elderberry Extract Vitamin C Vitamin D3 and Zinc* 60 Gummies**Nature's Way**$12.73**4.8★114,612 rev](https://www.amazon.com/dp/B00MJ7VL1O) [5**Sambucol Elderberry Gummies - Immune Support Supplement for Adults & Kids with Vitamin C & Zinc Sambucol Elderberry are High in Antioxidants Gluten Free Vegan - 90 Count**Sambucol**$27.67**4.2★898 rev](https://www.amazon.com/dp/B09PM8GFQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sambucol Black Elderberry Zero Sugar Triple Immunity Gummies - Daily Vitamin C & Vitamin D Sugar Free Black Elderberry Gummies for Adults and Kids Chewable Berry Supplement - 60 Count**Sambucol**$16.51**120 rev1y ago](https://www.amazon.com/dp/B0DSGNRJW6) [**Sambucol Black Elderberry Day & Night Relief - Feel Better Faster Non-Drowsy Daytime Relief for Men & Women Restful Sleep for Adults Melatonin-Free - 24 Capsules 1 Pack**Sambucol**$13.17**138 rev2y ago](https://www.amazon.com/dp/B0D5JGFVSS) [**Sambucol Elderberry Gummies - Immune Support Supplement for Adults & Kids with Vitamin C & Zinc Sambucol Elderberry are High in Antioxidants Gluten Free Vegan - 90 Count**Sambucol**$27.67**898 rev4y ago](https://www.amazon.com/dp/B09PM8GFQJ) [**Zicam Cold Remedy Zinc RapidMelts Elderberry Citrus Flavor Homeopathic Cold Shortening Medicine Shortens Cold Duration 25 Count**Zicam**$10.35**3,187 rev6y ago](https://www.amazon.com/dp/B089TQDCJ6) [**Sambucol Black Elderberry Effervescent Tablets - Elderberry Dissolvable Tablets with Zinc and Vitamin C for Adults Quick Dissolve No Artificial Flavors - 15 Count 2-Pack**Sambucol**$17.46**2,065 rev6y ago](https://www.amazon.com/dp/B079FGKHKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sambucol Elderberry Gummies - Immune Support Supplement for Adults with Vitamin C & Zinc Sambucus Elderberry with High Antioxidants Gluten Free Vegan - 60 Count**Sambucol**$19.16**4.7★**▲ 155%**](https://www.amazon.com/dp/B07S3X6BL6) [**Sambucol Black Elderberry Zero Sugar Triple Immunity Gummies - Daily Vitamin C & Vitamin D Sugar Free Black Elderberry Gummies for Adults and Kids Chewable Berry Supplement - 60 Count**Sambucol**$16.51**4.6★**▲ 84%**](https://www.amazon.com/dp/B0DSGNRJW6) [**Natures Way Sambucus Elderberry Gummies Immune Support Gummy for Adults & Kids Ages 4+ with Black Elderberry Extract Vitamin C Vitamin D3 and Zinc* 60 Gummies**Nature's Way**$12.73**4.8★**▲ 31%**](https://www.amazon.com/dp/B00MJ7VL1O) [**Sambucol Cold and Flu Relief Tablets - Homeopathic Cold Medicine Nasal & Sinus Congestion Relief Use for Runny Nose Coughing Cold Remedy for Adults - Black Elderberry 30 Count 2-Pack**Sambucol**$17.72**4.8★**▲ 30%**](https://www.amazon.com/dp/B002LM5OZG) [**Sambucol Black Elderberry Day & Night Relief - Feel Better Faster Non-Drowsy Daytime Relief for Men & Women Restful Sleep for Adults Melatonin-Free - 24 Capsules 1 Pack**Sambucol**$13.17**4.6★**▲ 26%**](https://www.amazon.com/dp/B0D5JGFVSS)
**~~View all trending →~~**
## **What buyers say about robitussin soft chews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Best Taste”*
**Cold Relief**14%
*“Actually shortens cold”*
**Immunity Booster**13%
*“Best immune support”*
**Quality-Overall**9%
*“Quality product at a very fair price”*
**Value For Money**5%
*“Worth it”*
**Efficiency**4%
*“Works well”*
**Flavor**3%
*“These gummies taste amazing”*
**Ease Of Use**3%
*“Keep it handy”*
**Vitamin**3%
*“Best tasting Gummies Vitamins Ever”*
**Advertised Vs Actual Product**2%
*“Works As Advertised”*
### **What buyers complain about **
**Taste-Overall**12%
*“TASTES HORRIBLE”*
**Moist/Dry**7%
*“Dried up”*
**Ease Of Use**6%
*“Could not open”*
**Value For Money**5%
*“A bit more expensive than the others”*
**Hard Feel**5%
*“This bottle is not as soft”*
**Side Effects**4%
*“it made me sick it caused me brain zap”*
**Smell**3%
*“Had a chemical smell and taste”*
**Quality-Overall**3%
*“not as good as my normal brand”*
**Cold Relief**3%
*“Are you getting a cold”*
**Cough Relief**2%
*“As soon as I start coughing I took these”*
### **Top return reasons **
**Value For Money**38%
**Salt Content**13%
**Taste-Overall**13%
**Hard Feel**13%
**Blood Sugar Level**13%
**Functionality-Overall**13%
## **Common questions**
- **Is robitussin soft chews profitable to sell on Amazon United States?**
- The niche generates $725K/yr across 16 tracked products. 90-day search growth is -52.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the robitussin soft chews niche?**
- 3 brands and 598 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in robitussin soft chews?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Ease Of Use. The return rate is 0.0%.
- **When does demand for robitussin soft chews peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the robitussin soft chews niche?**
- Listings span $9.75–$38.00; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 13,128 reviews — the moat a new listing must climb.
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