---
title: "Rise Protein Powder — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rise-protein-powder"
last_updated: "2026-08-11T12:37:58.381Z"
locale: en
meta:
description: "Niche score 55/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rise Protein Powder — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **rise protein powder**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 20Conversion 82Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 70Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.57**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.78–$45.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.0M**
$1.0M/yr · 349K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****702.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rise protein powder is a $1.0M/yr Amazon United States market (349K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rise protein powder market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Rise68% - RYSE Up Supplements32% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -10.5% search growth over the last 90 days.
9K7KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/rise-protein-powder/trend)
## **Top rise protein powder search terms**
- **rise protein bars**127K/yr-25.9%15.3% conv. - **marshmallow protein powder**63K/yr+30.5%3.3% conv. - **rise protein powder**30K/yr+2.5%2.1% conv. - **rise bars**25K/yr-10.0%13.3% conv. - **ryse marshmallow protein powder**15K/yr+44.5%6.2% conv. - **rise bar**13K/yr-16.1%7.3% conv. - **ryse jet puffed protein powder**10K/yr+12.6%6.1% conv. - **jet puffed protein powder**9K/yr+4.4%5.4% conv. - **rise protein**7K/yr+15.4%5.3% conv. - **protein powder marshmallow**7K/yr-1.5%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/rise-protein-powder/search-terms)
## **Top rise protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$105K20%$210K30%$315K40%$420K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rise Breakfast Whey Protein Bars Almond Honey 18g Protein 2.01 oz (12 Pack)**Rise**$27.91**4.2★3,405 rev](https://www.amazon.com/dp/B004X2LH9Y) [2**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**4.6★1,241 rev](https://www.amazon.com/dp/B0BDTMHBC8) [3**Rise Whey Protein Bars - Honey Cinnamon | Breakfast Bar & Protein Snack 18g Protein 4g Fiber Just 5 Whole Food Ingredients Gluten-Free Soy Free**Rise**$27.78**4.2★591 rev](https://www.amazon.com/dp/B014R5T8TW) [4**Rise Whey Protein Mini Bars - Almond Honey | Breakfast Bar & Protein Snack - 9g Protein 4g Fiber Just 3 Whole Food Ingredients Gluten-Free Soy Free**Rise**$32.05**4.5★112 rev](https://www.amazon.com/dp/B0DFMRDL1F) [5**Rise Pea Protein Bar - Chocolately Coconut | Breakfast Bar & Protein Snack 15g Protein Just 5 Whole Food Ingredients Non-GMO Gluten-Free Soy Free**Rise**$29.85**4.0★469 rev](https://www.amazon.com/dp/B01M7P6CG7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rise Whey Protein Mini Bars - Almond Honey | Breakfast Bar & Protein Snack - 9g Protein 4g Fiber Just 3 Whole Food Ingredients Gluten-Free Soy Free**Rise**$32.05**112 rev1y ago](https://www.amazon.com/dp/B0DFMRDL1F) [**Rise Grass-Fed Whey Protein Powder - Vanilla | 25g Protein No Artificial Flavors Colors or Preservatives - Sugar Free Gluten-Free Soy Free (2.3 lbs)**Rise**$39.68**143 rev2y ago](https://www.amazon.com/dp/B0DB6LQTSL) [**Rise Grass-Fed Whey Protein Powder - Chocolate Almond | 25g Protein No Artificial Flavors Colors or Preservatives - Sugar Free Gluten-Free Soy Free (2.4 lbs)**Rise**$39.33**134 rev2y ago](https://www.amazon.com/dp/B0DB6M1Q85) [**RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.68**248 rev3y ago](https://www.amazon.com/dp/B0C41RPZJ8) [**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**1,241 rev3y ago](https://www.amazon.com/dp/B0BDTMHBC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rise Breakfast Whey Protein Bars Almond Honey 18g Protein 2.01 oz (12 Pack)**Rise**$27.91**4.2★**▲ 40%**](https://www.amazon.com/dp/B004X2LH9Y) [**Rise Grass-Fed Whey Protein Powder - Vanilla | 25g Protein No Artificial Flavors Colors or Preservatives - Sugar Free Gluten-Free Soy Free (2.3 lbs)**Rise**$39.68**4.4★**▲ 28%**](https://www.amazon.com/dp/B0DB6LQTSL) [**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**4.6★**— 5%**](https://www.amazon.com/dp/B0BDTMHBC8) [**Rise Pea Protein Bar - Vegan Lemon Cashew | Breakfast Bar & Protein Snack 15g Protein Just 3 Whole Food Ingredients Non-GMO Gluten-Free Soy Free**Rise**$28.99**3.8★**▼ 11%**](https://www.amazon.com/dp/B00HFY0YSW) [**Rise Whey Protein Bars - Honey Cinnamon | Breakfast Bar & Protein Snack 18g Protein 4g Fiber Just 5 Whole Food Ingredients Gluten-Free Soy Free**Rise**$27.78**4.2★**▼ 18%**](https://www.amazon.com/dp/B014R5T8TW)
**~~View all trending →~~**
## **What buyers say about rise protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“I like the taste I like the fact that they are all natural”*
**Nutritional Content**19%
*“this protein powder is awesome”*
**Flavor**11%
*“Amazing flavor”*
**Quality-Overall**6%
*“Excellent product”*
**Ingredients-Overall**5%
*“Clean ingredients”*
**Sweetness**3%
*“Its the perfect base for a sweet treat after the gym”*
**Blend/Ratio**2%
*“blends well”*
**Solubility**2%
*“Mixes well”*
**Ease Of Chewing/Swallowing**1%
*“Not too chewy like some reviews said”*
**Size-Overall**1%
*“these are a great size”*
### **What buyers complain about **
**Taste-Overall**23%
*“Almost tasteless”*
**Flavor**9%
*“Flavor is not great”*
**Value For Money**6%
*“It's a little pricey”*
**Nutritional Content**4%
*“not sure if the protein is contributing”*
**Sweetness**4%
*“Too sweet”*
**Stale/Rotten/Spoiled**3%
*“However, the ones I received from this particular vendor were extremely stale, terribly hard, and basically inedible”*
**Texture/Consistency-Overall**3%
*“Grainy texture,”*
**Size-Overall**2%
*“A LITTLE CARBY”*
**Hard Feel**2%
*“not soft like other protein bars”*
**Ease Of Chewing/Swallowing**2%
*“off and chew”*
### **Top return reasons **
**Taste-Overall**42%
**Value For Money**21%
**Advertised Vs Actual Product**10%
**Ingredients-Overall**5%
**Side Effects**5%
**Flavor**5%
**Stale/Rotten/Spoiled**4%
**Sour**2%
**Sweetness**2%
**Hard Feel**2%
## **Common questions**
- **Is rise protein powder profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the rise protein powder niche?**
- 2 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rise protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the rise protein powder niche?**
- Listings span $27.78–$45.38; the average listing price is $34.57 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.
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