---
title: "Rice Protein Powder — $355K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/rice-protein-powder"
last_updated: "2026-08-11T20:51:03.876Z"
locale: en
meta:
description: "Niche score 55/100 · $355K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $355K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rice Protein Powder — $355K/yr Amazon US Niche (2026) - Flapen"
---
# **rice protein powder**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 53Growth 31Conversion 78Competition 15Returns 100Price range 95Avg price 95Brand share 6Review moat 66Quality gap 91
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.06–$74.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****859.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$355K**
$355K/yr · 134K searches
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rice protein powder is a $355K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice protein powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$269K–$337K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**531**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- NAKED49% - Nutricost17% - NutriBiotic12% - Terrasoul Superfoods12% - NOW Foods7% - Sunwarrior3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/rice-protein-powder/trend)
## **Top rice protein powder search terms**
- **rice protein powder**55K/yr+1.4%4.8% conv. - **brown rice protein powder**23K/yr+0.2%5.9% conv. - **rice protein**19K/yr+9.6%4.1% conv. - **naked rice**11K/yr+15.1%17.2% conv. - **brown rice protein**10K/yr+2.1%3.7% conv. - **organic rice protein powder**7K/yr+12.1%3.0% conv. - **nutribiotic organic rice protein powder**4K/yr+15.9%1.5% conv. - **naked rice protein**4K/yr+3.7%12.4% conv. - **nutribiotic rice protein powder**3K/yr+6.6%8.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/rice-protein-powder/search-terms)
## **Top rice protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$53K30%$107K45%$160K60%$213K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★2,214 rev](https://www.amazon.com/dp/B0787ST38Q) [2**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**4.3★84 rev](https://www.amazon.com/dp/B0DJQ21FZ9) [3**Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds**Terrasoul Superfoods**$19.06**4.3★574 rev](https://www.amazon.com/dp/B0722W4HV3) [4**NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest**NutriBiotic**$24.58**4.2★825 rev](https://www.amazon.com/dp/B003145HQY) [5**NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings**NAKED**$74.52**3.9★2,214 rev](https://www.amazon.com/dp/B00NBIDHP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**84 rev1y ago](https://www.amazon.com/dp/B0DJQ21FZ9) [**Nutricost Organic Rice Protein Powder (2 LB) - Gluten-Free Non-GMO (from Brown Rice)**Nutricost**$28.69**90 rev1y ago](https://www.amazon.com/dp/B0DGJC1CG3) [**Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein Shake Gluten Free Low Carb Dairy Free | Plant Based Classic Sprouted Brown Rice Protein Powder Natural 375g**Sunwarrior**$25.96**225 rev8y ago](https://www.amazon.com/dp/B07F49L57C) [**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**2,214 rev8y ago](https://www.amazon.com/dp/B0787ST38Q) [**Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds**Terrasoul Superfoods**$19.06**574 rev9y ago](https://www.amazon.com/dp/B0722W4HV3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest**NutriBiotic**$24.58**4.2★**▲ 90%**](https://www.amazon.com/dp/B003145HQY) [**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**4.3★**▲ 26%**](https://www.amazon.com/dp/B0DJQ21FZ9) [**NutriBiotic Vanilla Rice Protein 3 Lb (1.36kg) | Low Carb Keto-Friendly Vegan Raw Protein Powder | Grown & Processed Without Chemicals GMOs or Gluten | Easy to Digest & Nutrient Rich**NutriBiotic**$38.43**4.2★**— 5%**](https://www.amazon.com/dp/B00014DLC4) [**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★**— 1%**](https://www.amazon.com/dp/B0787ST38Q) [**NOW Foods Sports Nutrition Sprouted Brown Rice Protein 80% Protein Unflavored Powder 2-Pound**NOW Foods**$21.43**4.0★**— 10%**](https://www.amazon.com/dp/B00I054PPS)
**~~View all trending →~~**
## **What buyers say about rice protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**18%
*“helps get me protein”*
**Taste-Overall**14%
*“Great Taste”*
**Quality-Overall**9%
*“great product”*
**Blend/Ratio**7%
*“I like it so far when mixed with other stuff”*
**Texture/Consistency-Overall**5%
*“Very fine texture”*
**Vegan/Organic**4%
*“Organic and good protein source”*
**Flavor**4%
*“Blends up easily with a shaker ball and flavor not bad however I do add cocoa and agave”*
**Safety Standards**3%
*“Is it safe to consume”*
**Smell**3%
*“But it smells ok”*
**Advertised Vs Actual Product**3%
*“does its job”*
### **What buyers complain about **
**Taste-Overall**21%
*“The taste and consistency is just wrong”*
**Advertised Vs Actual Product**13%
*“This is false advertising”*
**Nutritional Content**12%
*“Low Protein Content”*
**Flavor**7%
*“It's unflavored,”*
**Dosage**3%
*“Due to the misleading information I had to use 3 times the amount to reach my 30g target”*
**Bitter**3%
*“Chalky and bitter flavor”*
**Quality-Overall**3%
*“it is OK and cheap”*
**Value For Money**2%
*“And it's expensive for what you get”*
**Allergies**2%
*“as a protein drink I can't recommend it because of the irritation I have”*
**Smell**2%
*“I noticed an odd flavor and others have also commented on flavor and odor issues”*
## **Common questions**
- **Is rice protein powder profitable to sell on Amazon United States?**
- The niche generates $355K/yr across 9 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the rice protein powder niche?**
- 6 brands and 531 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rice protein powder?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Nutritional Content. The return rate is 0.0%.
- **When does demand for rice protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the rice protein powder niche?**
- Listings span $19.06–$74.52; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.
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